Senior Director, Planning & Proposition

Why PlayStation?

PlayStation isn’t just the Best Place to Play — it’s also the Best Place to Work. Today, we’re recognized as a global leader in entertainment producing The PlayStation family of products and services including PlayStation®5, PlayStation®4, PlayStation®VR, PlayStation®Plus, acclaimed PlayStation software titles from PlayStation Studios, and more.

PlayStation also strives to create an inclusive environment that empowers employees and embraces diversity. We welcome and encourage everyone who has a passion and curiosity for innovation, technology, and play to explore our open positions and join our growing global team.

The PlayStation brand falls under Sony Interactive Entertainment, a wholly-owned subsidiary of Sony Corporation.

Role overview:

The Store Planning & Proposition Senior Director will lead the Planning & Proposition Team. They will take accountability for optimising the PlayStation Store commercial plan and will be responsible for leading the teams delivering Store end-to-end planning, pricing and promotional plans and activity to optimise Player LTV. They will collaborate with teams to deliver a cogent and impactful commercial strategy and will lead all Store commercial trading activities.

The role will ensure the effective operational execution of all store pricing and promotional activities, aligning plans with budgeted revenue and margin targets. Collaborating with multi-functional teams, the Senior Director will create compelling value propositions and integrated campaigns that showcase promotions and offers, while balancing revenue growth and margin delivery.

The Planning & Proposition Senior Director will be accountable for maximising the Store Player LTV. They will support teams to target distinct player groups with tailored messaging and promotions and will deliver impactful campaigns across Player life stages including early life, in-life and point of churn – ensuring that promotions and offers profitably improve retention and churn and deliver growth. The Senior Director will lead teams to deploy activities against a clear experimentation and testing approach and will support the development of frameworks to support learning and growth delivery.

What you’ll be doing:

• Accountable for developing, delivering, and optimising Store operational commercial plans.
• Responsible for leading the teams delivering Store end-to-end planning, operational pricing, and promotional plans to maximise player LTV, revenue, and profit.
• Responsible for translating the Planning & Proposition plans into OKR frameworks, building well defined programmes to positively impact objectives. Establishing and developing a clear set of performance indicators for all team members.
• Accountable for leading end-to-end store planning, translating budgets and forecasts into operational trading plans and ensuring that Publisher and Player strategies are supported through short, mid and longer-term activations and executions. Further coordinating with wider groups across SIE and Sony to ensure that adjacent product and commercial strategies are reflected in Store plans and across player touchpoints.
• Developing the end-to-end Store planning process to deliver clear and effective operational plans, with a focus on continuous improvement, increased efficiency through automation, and streamlined processes.
• Responsible for clearly communicating Store trading plan and performance
• Accountable for designing and delivering promotional campaigns and sales initiatives that drive player traffic, conversion rates, and player retention to improve revenue and margin.
• Monitor and measure the effectiveness of pricing and promotional strategies through KPIs and adjusting approaches based on performance metrics and market feedback.
• Responsible for optimising operational pricing decisions across the Store team, ensuring pricing delivers maximum revenues and margin.
• Accountability for overseeing, developing, and optimising the Store player growth performance on an ongoing basis.
• Working with the Store leadership to develop data driven decision making across the Store, further developing experimentation, and testing approaches.
• Accountable for leading the Planning and Proposition team, they will set the highest standards of hiring, training and development, retention, and employee satisfaction.
• Act as a mentor and coach for their team supporting them to drive exceptional performance.

What we’re looking for:

• 18+ years of experience in digital-focused environments, with extensive expertise in leading direct-to-consumer commercial operations and developing and executing end-to-end commercial and trading plans. Proven track record in building and managing forecasts is essential.
• Experience in delivering profitable commercial growth and operating across multiple disciplines to drive performance.
• Experience in developing and managing commercial targets, and experience in coordinating and presenting trade performance review packs for a wide spectrum of audiences. Ability to analyse the detail but to also communicate key business initiatives in an elevated way.
• Experience of leading pricing and promotions focused functions, with a demonstrable track record of delivering growth through impactful commercial and customer focused strategies.
• Experience of developing deep understanding of customer trends and behaviours and building personalised, targeted digital programmes to drive growth.
• Able to use analytics to drive performance and trading plans.
• Demonstrates high commercial instinct and passion for the games industry.
• Experience of delivering in a high energy/ fast paced /changing environment.

Benefits:

• Discretionary bonus opportunity
• Hybrid Working (within Flexmodes)
• Private Medical Insurance
• Dental Scheme
• 25 days holiday per year
• On Site Gym
• Subsidised Café
• Free soft drinks
• On site bar
• Access to cycle garage and showers

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Equal Opportunity Statement:

Sony is an Equal Opportunity Employer. All persons will receive consideration for employment without regard to gender (including gender identity, gender expression and gender reassignment), race (including colour, nationality, ethnic or national origin), religion or belief, marital or civil partnership status, disability, age, sexual orientation, pregnancy, maternity or parental status, trade union membership or membership in any other legally protected category.

We strive to create an inclusive environment, empower employees and embrace diversity. We encourage everyone to respond. 

PlayStation is a Fair Chance employer and qualified applicants with arrest and conviction records will be considered for employment.