Senior Manager, Social
Job Summary
Job Description
7 skills required
Job Details
Our Mission
Launched in 2012, Tinder® revolutionized how people meet, growing from 1 match to one billion matches in just two years. This rapid growth demonstrates its ability to fulfill a fundamental human need: real connection. Today, the app has been downloaded over 630 million times, leading to over 97 billion matches, serving approximately 50 million users per month in 190 countries and 45+ languages - a scale unmatched by any other app in the category. In 2024, Tinder won four Effie Awards for its first-ever global brand campaign, “It Starts with a Swipe”™"
Our Values
One Team, One Dream
We work hand-in-hand, building Tinder for our members. We succeed together when we work collaboratively across functions, teams, and time zones, and think outside the box to achieve our company vision and mission.
Own It
We take accountability and strive to make a positive impact in all aspects of our business, through ownership, innovation, and a commitment to excellence.
Never Stop Learning
We cultivate a culture where it’s safe to take risks. We seek out input, share honest feedback, celebrate our wins, and learn from our mistakes in order to continue improving.
Spark Solutions
We’re problem solvers, focusing on how to best move forward when faced with obstacles. We don’t dwell on the past or on the issues at hand, but instead look at how to stay agile and overcome hurdles to achieve our goals.
Embrace Our Differences
We are intentional about building a workplace that reflects the rich diversity of our members. By leveraging different perspectives and other ways of thinking, we build better experiences for our members and our team.
As a Senior Manager, Social at Tinder, you’ll be responsible for leading the strategy and execution of all evergreen social media and influencer marketing efforts across platforms. This role is ideal for a highly creative and strategic social expert who lives and breathes pop culture, and knows how to get brands talked about. You will own Tinder’s owned and earned social channels, on- and off-page.
Key Responsibilities:
- Develop and own Tinder’s social media strategy including owned editorial content, community management, and ongoing influencer engagement.
- Lead content development across all owned channels that can drive brand relevance and transform perception.
- Build and execute reactive, real-time content strategies that drive cultural relevance and get people talking positively about Tinder.
- Develop and execute influencer marketing strategies that transform brand perception and fuel organic growth.
- Set goals and manage reporting on core KPIs for Tinder social, and pull out key insights that can inform future growth strategies.
- Proactively identify and share top of emerging social media trends, platform updates, and consumer behavior shifts to keep Tinder at the forefront of social conversations.
- Collaborate with marketers around the world to set strategies, share learnings, and find synergies across Tinder’s social pages globally.
- Stand up the right processes for trend mining and finding relevant brand and cultural insights to inform sharper strategies in social but also across all marketing.
- Manage a team of 2 internal and an external social agency.
What We’re Looking For:
- 5 years in a leadership role
- 8+ years of experience managing social media for a consumer brand, including experience developing creative
- Experience directly managing Creatives
- Deep expertise across social, but especially TikTok and Instagram, with a proven track record of growing and engaging audiences through these platforms.
- Experience developing and executing influencer strategies that align with brand goals and drive meaningful engagement.
- An agile, timely mindset – ability to spot trends early and create compelling content quickly.
- Highly creative thinker with a knack for creative that people want to watch and share.
- Exceptional communication and storytelling skills, and strong cross-functional collaboration.
- Willingness to try new things, plus the rigor to analyze and learn from those.
- A passion for Tinder’s mission and the ability to contribute to a fun, inclusive, and engaging team culture.
Commitment to Inclusion
At Tinder, we don’t just accept difference, we celebrate it. We strive to build a workplace that reflects the rich diversity of our members around the world, and we value unique perspectives and backgrounds. Even if you don’t meet all the listed qualifications, we invite you to apply and show us how your skills could transfer. Tinder is proud to be an equal opportunity workplace where we welcome people of all sexes, gender identities, races, ethnicities, disabilities, and other lived experiences. Learn more here: https://www.lifeattinder.com/dei
If you require reasonable accommodation to complete a job application, pre-employment testing, or a job interview or to otherwise participate in the hiring process, please speak to your Talent Acquisition Partner directly.
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