Social Media Copywriter - Storytelling Specialist

9 Hours ago • 3-4 Years

Job Summary

Job Description

As a Social Media Copywriter, you will be responsible for creating platform-specific content such as engaging captions, scripts, and tweets optimized for maximum impact on Instagram, YouTube, Twitter, and WhatsApp. You will tell stories that resonate, simplifying complex financial concepts through relatable and creative storytelling to connect emotionally with the audience. You will also develop impactful campaigns in collaboration with marketing and creative teams, and create short-form content to make finance content engaging and fresh. Analyzing and optimizing content to track performance and drive engagement.
Must have:
  • Create platform-specific content
  • Tell stories that resonate
  • Develop impactful campaigns
  • Craft short form content
Good to have:
  • Finance knowledge is great to have

Job Details

About PhonePe Group: 

PhonePe is India’s leading digital payments company with 50 crore (500 Million) registered users and 3.7 crore (37 Million) merchants covering over 99% of the postal codes across India. On the back of its leadership in digital payments, PhonePe has expanded into financial services (Insurance, Mutual Funds, Stock Broking, and Lending) as well as adjacent tech-enabled businesses such as Pincode for hyperlocal shopping and Indus App Store which is India's first localized App Store. The PhonePe Group is a portfolio of businesses aligned with the company's vision to offer every Indian an equal opportunity to accelerate their progress by unlocking the flow of money and access to services.

Culture

At PhonePe, we take extra care to make sure you give your best at work, Everyday! And creating the right  environment for you is just one of the things we do. We empower people and trust them to do the right  thing. Here, you own your work from start to finish, right from day one. Being enthusiastic about tech is a  big part of being at PhonePe. If you like building technology that impacts millions, ideating with some of  the best minds in the country and executing on your dreams with purpose and speed, join us!

JOB DESCRIPTION 

Job Title: Social Media Copywriter – Storytelling Specialist
Location: Bangalore


About Us:

Share.Market by PhonePe is a fast-growing stockbroking company passionate about empowering individuals to achieve financial freedom. By leveraging the power of storytelling, we aim to make investing relatable, accessible, and engaging for our audience. We’re looking for a Social Media Copywriter who can craft compelling narratives tailored for platforms like Instagram, YouTube, Twitter, LinkedIn and WhatsApp, capturing the attention of the next generation of investors.


Key Responsibilities:
 Create platform-specific content: Write engaging content, captions, scripts, tweets, and WhatsApp copy optimized for maximum impact on Instagram, YouTube, Twitter, and WhatsApp.
 Tell stories that resonate: Simplify complex financial concepts through relatable and creative storytelling that connects emotionally with our audience.
 Develop impactful campaigns: Work with the marketing and creative teams to ideate and execute social media campaigns that spark conversation and build brand trust.
 Mastery in short form content: Craft compelling short form content for platforms like Instagram, Twitter, WhatsApp which will break the monotony of finance content being boring
 Stay on top of trends: Monitor social media trends, hashtags, and platform updates to ensure our content stays relevant and engaging.
 Leverage WhatsApp for engagement: Create concise, actionable, and community-oriented messages tailored to WhatsApp's unique communication style.
 Analyze and optimize: Use analytics to track performance, iterate on content, and deliver measurable improvements in engagement and growth.

Who You Are:
 A social storyteller: You excel at crafting content that’s visually aligned and emotionally engaging, tailored to each platform’s unique audience.
 Creative first: You have a vision for a creative output. Finance knowledge is great to have but not a must have.
 Quick on your feet: You can spot trends early and adapt storytelling strategies to ride the wave.
 Audience-first mindset: You understand the nuances of different platforms and can adjust tone and style to meet audience expectations.


Qualifications:
 3-4 years of experience in social media copywriting, with a proven track record of creating content for Instagram, Twitter, and WhatsApp.
 A portfolio showcasing your ability to craft platform-specific, engaging, and results-driven content.
 Familiarity with creating captions, tweets, and short-form content.
 Experience using social media analytics tools to measure performance and refine strategies.


What We Offer:
 The opportunity to shape the social media voice of a brand revolutionizing investing.
 A dynamic, collaborative work environment that values creativity and innovation.
 Competitive salary and benefits package.
 The chance to grow your expertise in both social media storytelling and the finance industry.

PhonePe Full Time Employee Benefits (Not applicable for Intern or Contract Roles)

  • Insurance Benefits - Medical Insurance, Critical Illness Insurance, Accidental Insurance, Life Insurance
  • Wellness Program - Employee Assistance Program, Onsite Medical Center, Emergency Support System
  • Parental Support - Maternity Benefit, Paternity Benefit Program, Adoption Assistance Program, Day-care Support Program
  • Mobility Benefits - Relocation benefits, Transfer Support Policy, Travel Policy
  • Retirement Benefits - Employee PF Contribution, Flexible PF Contribution, Gratuity, NPS, Leave Encashment 
  • Other Benefits - Higher Education Assistance, Car Lease, Salary Advance Policy

Working at PhonePe is a rewarding experience! Great people, a work environment that thrives on creativity, the opportunity to take on roles beyond a defined job description are just some of the reasons you should work with us. Read more about PhonePe on our blog.

Life at PhonePe

PhonePe in the news

Similar Jobs

GoTo Group - Senior Software Engineer - Data Platform (Mercury)

GoTo Group

Bengaluru, Karnataka, India (On-Site)
6 Months ago
matchgroup - Senior Accountant, Financial Reporting

matchgroup

Dallas, Texas, United States (Hybrid)
19 Hours ago
VGW - Data Engineer

VGW

Krakow Am See, Mecklenburg-Vorpommern, Germany (On-Site)
1 Month ago
Highspot - Sr. Backend Software Engineer, Machine Learning

Highspot

Vancouver, British Columbia, Canada (Hybrid)
8 Hours ago
Appier - Software Engineer, Machine Learning Platform

Appier

Taipei City, Taiwan (On-Site)
10 Hours ago

Get notifed when new similar jobs are uploaded

Similar Skill Jobs

Match Group - Sr. Software Engineer, Machine Learning Infrastructure

Match Group

Palo Alto, California, United States (Hybrid)
6 Months ago
Next Level Business Services - Big Data Architect with IBM Big Insights

Next Level Business Services

St. Louis, Missouri, United States (Hybrid)
6 Months ago
FISHLABS GmbH - Level Designer

FISHLABS GmbH

Hamburg, Hamburg, Germany (Hybrid)
3 Months ago
Netflix - Manager, Publicity - Japan

Netflix

Tokyo, Japan (On-Site)
4 Months ago
Tellius - Senior Software Engineer - Backend

Tellius

Bengaluru, Karnataka, India (On-Site)
9 Hours ago
Riot Games - Principal Software Engineer (ML Focused) - League Studio, League Data Central

Riot Games

Los Angeles, California, United States (On-Site)
5 Months ago
Netflix - Data Engineer (L4) - Security

Netflix

United States (Hybrid)
2 Months ago
Microsoft - Senior Data Engineer - MSTIC RnD

Microsoft

Tel Aviv-Yafo, Tel Aviv District, Israel (On-Site)
2 Weeks ago
Highspot - Principal Frontend Web Engineer

Highspot

Seattle, Washington, United States (Hybrid)
6 Months ago
Moloco - Staff Software Engineer

Moloco

Bengaluru, Karnataka, India (On-Site)
7 Months ago

Get notifed when new similar jobs are uploaded

Jobs in Bengaluru, Karnataka, India

Ubisoft - Animator (1 Year Contract)

Ubisoft

Pune, Maharashtra, India (On-Site)
1 Month ago
Dream Sports - Director Systems IT

Dream Sports

Mumbai, Maharashtra, India (On-Site)
1 Month ago
Tesla - Business Operations Analyst

Tesla

Mumbai, Maharashtra, India (On-Site)
2 Months ago
GoTo Group - Sr. Software Engineer (iOS) - Engineering Platform (2)

GoTo Group

Bengaluru, Karnataka, India (On-Site)
6 Months ago
Shyft Labs - AI Engineer

Shyft Labs

Noida, Uttar Pradesh, India (On-Site)
2 Weeks ago
Capgemini - Order Management

Capgemini

Salem, Tamil Nadu, India (On-Site)
1 Day ago
Interactive Brokers - Software Engineer

Interactive Brokers

Mumbai, Maharashtra, India (Hybrid)
10 Hours ago
Ajmera Infotech - Flutter Application Developer (Mobile)

Ajmera Infotech

Ahmedabad, Gujarat, India (On-Site)
2 Weeks ago
Microsoft - Senior Technical Program Manager

Microsoft

Hyderabad, Telangana, India (On-Site)
3 Days ago
Capgemini - Gen AI Professional

Capgemini

Bengaluru, Karnataka, India (On-Site)
1 Day ago

Get notifed when new similar jobs are uploaded

Similar Category Jobs

Looks like we're out of matches

Set up an alert and we'll send you similar jobs the moment they appear!

About The Company

PhonePe was founded in December 2015 and has emerged as India’s largest payments app, enabling digital inclusion for consumers and merchants alike. With 48 crore (480 Million) registered users, one in four Indians are now on PhonePe. The company has also successfully digitized 3.6 crore (36 Million) offline merchants spread across Tier 2,3,4 and beyond, covering 99% of the postal codes across India. PhonePe is also the leader in Bharat Bill Pay System (BBPS), processing over 45% of the transactions on the BBPS platform. PhonePe forayed into financial services in 2017, providing users with safe and convenient investing options on its platform. Since then, the company has introduced several Mutual Funds and Insurance products that offer every Indian an equal opportunity to unlock the flow of money and access to services. PhonePe was recently recognized as the Most Trusted Brand for Digital Payments as per the Brand Trust Report 2023 by Trust Research Advisory (TRA).



Bengaluru, Karnataka, India (On-Site)

Bengaluru, Karnataka, India (On-Site)

Bengaluru, Karnataka, India (On-Site)

Bengaluru, Karnataka, India (On-Site)

Bengaluru, Karnataka, India (On-Site)

Bengaluru, Karnataka, India (On-Site)

Pune, Maharashtra, India (On-Site)

Bengaluru, Karnataka, India (On-Site)

Bengaluru, Karnataka, India (On-Site)

Bengaluru, Karnataka, India (On-Site)

View All Jobs

Get notified when new jobs are added by Phonepe

Level Up Your Career in Game Development!

Transform Your Passion into Profession with Our Comprehensive Courses for Aspiring Game Developers.

Job Common Plug