Social Media Copywriter – Storytelling Specialist

JOB DESCRIPTION 

Job Title: Social Media Copywriter – Storytelling Specialist
Location: Bangalore

About Us:

Share.Market by PhonePe is a fast-growing stockbroking company passionate about empowering individuals to achieve financial freedom. By leveraging the power of storytelling, we aim to make investing relatable, accessible, and engaging for our audience. We’re looking for a Social Media Copywriter who can craft compelling narratives tailored for platforms like Instagram, YouTube, Twitter, LinkedIn and WhatsApp, capturing the attention of the next generation of investors.

Key Responsibilities:
 Create platform-specific content: Write engaging content, captions, scripts, tweets, and WhatsApp copy optimized for maximum impact on Instagram, YouTube, Twitter, and WhatsApp.
 Tell stories that resonate: Simplify complex financial concepts through relatable and creative storytelling that connects emotionally with our audience.
 Develop impactful campaigns: Work with the marketing and creative teams to ideate and execute social media campaigns that spark conversation and build brand trust.
 Mastery in short form content: Craft compelling short form content for platforms like Instagram, Twitter, WhatsApp which will break the monotony of finance content being boring
 Stay on top of trends: Monitor social media trends, hashtags, and platform updates to ensure our content stays relevant and engaging.
 Leverage WhatsApp for engagement: Create concise, actionable, and community-oriented messages tailored to WhatsApp's unique communication style.
 Analyze and optimize: Use analytics to track performance, iterate on content, and deliver measurable improvements in engagement and growth.

Who You Are:
 A social storyteller: You excel at crafting content that’s visually aligned and emotionally engaging, tailored to each platform’s unique audience.
 Creative first: You have a vision for a creative output. Finance knowledge is great to have but not a must have.
 Quick on your feet: You can spot trends early and adapt storytelling strategies to ride the wave.
 Audience-first mindset: You understand the nuances of different platforms and can adjust tone and style to meet audience expectations.

Qualifications:
 3-4 years of experience in social media copywriting, with a proven track record of creating content for Instagram, Twitter, and WhatsApp.
 A portfolio showcasing your ability to craft platform-specific, engaging, and results-driven content.
 Familiarity with creating captions, tweets, and short-form content.
 Experience using social media analytics tools to measure performance and refine strategies.

What We Offer:
 The opportunity to shape the social media voice of a brand revolutionizing investing.
 A dynamic, collaborative work environment that values creativity and innovation.
 Competitive salary and benefits package.
 The chance to grow your expertise in both social media storytelling and the finance industry.