Social Media Manager

Scale’s Generative AI business unit is growing rapidly, and we’re looking for a Social Media Manager to elevate our brand presence, engage our audience, and drive awareness across digital channels. In this role, you’ll develop and execute creative strategies to expand our reach, shape our brand narrative, and connect with key stakeholders in the AI and technology space.

You will:

• Develop and execute social media strategies to grow Scale AI’s brand awareness and engagement.
• Manage and expand our presence on LinkedIn, X, Reddit, and other relevant platforms by creating high-quality, engaging content.
• Own the content calendar, crafting posts, graphics, and campaigns that align with our brand voice and business goals.
• Monitor industry trends and social conversations to position Scale AI as a thought leader in the AI space.
• Engage with our online audience, responding to comments, messages, and discussions to foster a strong brand presence.
• Collaborate with Marketing, Product, Communications, and Leadership teams to amplify key announcements and initiatives.
• Analyze social media metrics to track performance, identify insights, and refine content strategies.
• Experiment with new formats and platforms to drive innovative and impactful storytelling.

Ideally, you’d have:

• Experience with a large, international marketplace of independent contractors.
• 2+ years of experience in social media management, content marketing, or digital strategy.
• Proven ability to grow and manage the social media presence of a technology company or AI-driven product.
• Strong writing skills with a knack for creating engaging, concise, and impactful content.
• Experience tracking and interpreting social media analytics to optimize engagement and performance.
• Can use SQL to derive insights from data (or wants to learn, quickly).
• Ability to stay ahead of trends in AI, emerging technologies, and social media best practices.
• A highly creative and strategic mindset with an eye for detail.
• Comfortable working in a fast-paced startup environment and managing multiple priorities.