Solutions Marketing Manager, Global Partnerships

1 Month ago • 3 Years + • Marketing • $118,310 PA - $147,888 PA

Job Summary

Job Description

As a Solutions Marketing Manager, Global Partnerships at Sinch, you'll drive the success of Sinch's partner ecosystem. You will develop and execute go-to-market strategies for key global partnerships, collaborating with partners, sales, and cross-functional teams. Responsibilities include market analysis, defining target audiences, crafting compelling messaging, sales enablement, campaign execution, competitive analysis, and building strong partner relationships. The role requires a strong understanding of B2B tech and SaaS, experience with global technology partnerships, and proven success in executing marketing campaigns with measurable business impact. Familiarity with cloud communications, CPaaS, and messaging industries is beneficial.
Must have:
  • 3+ years B2B SaaS/tech product marketing experience
  • Global partner GTM strategy development & execution
  • Compelling messaging & value proposition creation
  • Sales enablement & campaign execution expertise
  • Market analysis & competitive research skills
Good to have:
  • Cloud communications, CPaaS, messaging industry knowledge
  • Marketing automation platforms, CRMs, ERPs familiarity
  • Retail industry experience
Perks:
  • Comprehensive medical, dental, and vision plans
  • Virtual counseling resources
  • 401(k) with employer match
  • Generous paid time off
  • Paid parental leave
  • Flexible remote work
  • Paid volunteer time off

Job Details

Description

As a Solutions Marketing Manager, Global Partnerships, you will play a critical role in driving the success of Sinch’s partner ecosystem. Reporting to the Director of Product Marketing, Applications and Global Partnerships, you will develop and execute go-to-market strategies for key global partnerships, working closely with partners, sales teams, and cross-functional stakeholders to accelerate adoption, revenue, and market leadership.

Key Responsibilities

  • Market Analysis & Strategy: Define target audience segments and tailor strategies to address specific pain points and goals.
  • Partner GTM Strategy: Develop and execute go-to-market strategies for Sinch’s global partnerships, ensuring alignment with business objectives and revenue goals.
  • Messaging & Positioning: Craft compelling messaging and value propositions that highlight the joint value of Sinch and its partners.
  • Sales Enablement: Equip sales teams with the tools and training they need to effectively position and sell partner-driven solutions.
  • Campaign Execution: Collaborate with the demand generation team to plan and execute marketing campaigns that drive awareness and pipeline growth for partner solutions.
  • Market Intelligence: Conduct competitive analysis and market research to identify trends, customer needs, and opportunities within the partner ecosystem.
  • Partner Collaboration: Build strong relationships with partners’ marketing and sales teams to ensure cohesive joint marketing efforts.

Requirements

  • 3+ years of experience in product marketing, solutions marketing, or partner marketing in the B2B tech or SaaS space.
  • Experience working with global technology partners and developing joint go-to-market initiatives.
  • Strong storytelling and messaging skills, with the ability to simplify complex solutions into compelling narratives.
  • Excellent communication and collaboration skills to work effectively across teams and organizations.
  • Proven ability to execute marketing campaigns that drive measurable business impact.
  • Familiarity with cloud communications, CPaaS, messaging, or related industries is a plus.
  • Familiarity with Marketing Automation Platforms, CRMs, ERPs, retail industry a plus.
  • Bachelor's degree in marketing, business, or a related field (MBA is a plus).

Our Hiring Process 

We are committed to ensuring a recruitment process that is fair, objective, consistent, and inclusive. Our approach includes structured, competency-based interviews designed to evaluate your skills, experience, and qualifications relevant to the role. At times, we may include a data-driven assessment to enhance our hiring success and identify candidates likely to excel.  

We believe in a two-way process and encourage you to ask questions throughout the journey.  If this role isn't what you're looking for, please explore the other opportunities listed on our career page: https://www.sinch.com/careers/. No matter who you are, we hope you find an exciting path forward - hopefully with us! 

Benefits

  • STAY HEALTHY: We offer comprehensive market competitive medical, dental, and vision plans. A variety of supplemental plans are also provided to meet your individual needs including access to telehealth for all participants.  
  • CARE FOR YOURSELF: Take advantage of our free virtual counseling resources through our global Employee Assistance Program. Your mental health is as important as your physical health.  
  • SECURE YOUR FUTURE: Plan for your future with our Roth and Pre-tax 401(k) options including an employer match for all participants.  
  • TAKE A BREAK: Enjoy a generous paid time off program. We value balance and understand that performance at work requires time to rest at home and/or rejuvenate on vacation.  
  • PUT FAMILY FIRST: We know that families can be built in a variety of ways; therefore, we offer paid parental leave and family planning support.  
  • WORK WHEREVER: Our flexible remote work offerings allow you to work wherever you are the most productive and successful. It is what you do, not where you work, that matters.  
  • MAKE AN IMPACT: Support betterment in your community and beyond by taking paid time off to support a volunteer program of your choice. 

The annual starting salary for this position is between $118,310 - $147,888. Factors which may affect starting pay within this range may include geography/market, skills, education, experience, and other qualifications. This role will be accepting applications until 02/28/2025 at a minimum. Please note that the application timeline may be flexible to accommodate a comprehensive candidate evaluation. 

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