Sr Manager, Entertainment Brand Solutions

About the Role & Team

Disney Advertising is seeking an experienced, versatile professional to report into Director, Entertainment Brand Solutions. The Senior Manager will be responsible for developing strategic advertiser driven cross-platform solutions (both proactively and in response to RFPs) and project management across Entertainment Specials on ABC streaming on Hulu and Disney+ to drive revenue for Disney Advertising (Oscars, Dick Clark’s New Year’s Rockin’ Eve, CMA Awards, etc.). This role will be based in our NYC Headquarters - 7 Hudson Square.

What You Will Do

Innovate, strategize and manage development of multiplatform Entertainment Specials solutions. Will have strategic expertise in the creation, packaging and distribution of creative solutions in an evolving marketplace. Will lead the development of linear, social and streaming led opportunities associated with ABC Specials, as well as new models that drive revenue across all of our content distribution points.

• Responsible for idea generation and leading brainstorms with key stakeholders from across different departments such as network marketing, CreativeWorks teams and producing partners.

• Responsible for creating all client-facing pitch materials that detail (customized and market-wide) sponsorship opportunities.

• Guide and build consensus among key stakeholders to obtain approval on creative ideas (Management, Legal, S&P, PR, Business Affairs, Studios, Producers, etc.)

• Field incoming RFPs, developing smart, strategic solutions in collaboration with Client Connect and Disney CreativeWorks.

• Oversee Coordinator, Manager teammates on RFP response.

• Present and pitch ideas in client meetings as necessary.

• Facilitate deal negotiation.

  • Work to streamline conversations between sales, Client Connect, RYM, Ad Ops and Pricing, and Social Center of Excellence to approve deal structure between the different stakeholders and client.  Provide strategic solutions between stakeholders during the deal negotiation.

  • Work alongside Business Affairs and Legal to negotiate and confirm talent contracts and participation within integration and custom content campaigns.

• Collaborate with Director to align on proactive sponsorship strategies and work closely with relevant network/producing partners to identify priorities.

• Lead package opportunities that drive multi-million dollar revenue goals and be ready to pivot as marketplace needs change.

• Develop proactive go to market decks that include cross-platform solutions that align with the Special’s editorial/marketing efforts

• Partner with research to develop key research/ratings story.

• Responsible for understanding multi-cultural initiatives as they evolve in the marketplace and creating Specials solutions that will champion an advertiser and/or the Show/Networks’ multi-cultural network initiatives.

Lead client facing activation process including creation of project timelines, approvals, production shoots, post-production, etc.

• Lead kick-off calls with client-facing materials and agenda both internally and externally. 

• Facilitate creative approvals between client and several different internal stakeholders including CreativeWorks, Legal, and S&P, etc. and Studio/Producing partners.

• Manage on-set shoots – routing script delivery between internal and external stakeholders; client hosting; problem solving; balance platform, show, content and client creative needs etc.

• Responsible for ensuring project elements are delivering across all platforms between Social/RYM, Promo Marketing Teams and Production teams.

• Oversee all post-production to ensure content launches properly on linear, streaming, and social platforms.

• Lead all project related documentation: deal agreement letters, budget management, billing, research etc.

• Track revenue and profitability of campaigns

• Oversee creation of case studies, deal recaps and research.

  • Work alongside sales to ensure the program deliverables have been tracked with insight and research teams for linear, streaming and social assets.

  • Help facilitate conversations with sales at the beginning and end of a campaign to ensure measurement success factors are agreed upon with research teams. 

  • Assist in presenting deal recaps and research to client alongside sales and research team to discuss the success of each campaign with the goal to discuss campaign renewals.

• Manage all Specials related documentation and processes: project budget management, commercial inventory reserve, added value requests, department status reports, case studies, research, competitive analysis, etc.

• Build and maintain strong relationships with Studio/Producing Partners for each Special and all internal stakeholders (e.g., Marketing, Legal, S&P, Programming, PR, Sales, etc.).

• Serve as a Specials brand champion and content expert for external partners and internal Disney Advertising cross-portfolio colleagues. Help drive strategy and revenue performance for Specials by maximizing partnership opportunities.

• Serve as a senior member of the ABC Specials team, providing guidance and oversight to Coordinator, Associate Manager and Manager team members while driving project success and fostering collaboration. Take ownership of team deliverables and set a good example for the team of ensuring quality, timeliness, and alignment with organizational goals.

Required Qualifications & Skills

• 7+ years of television and/or digital marketing, sponsorship, promotion, branded entertainment and/or media at a network, cable, streamer, promotional/media agency or entertainment studio

• Strong interpersonal skills (especially in high stress environments)

• Excellent written and verbal communication skills. 

• Ability to translate verbal ideas into written presentations

• Highly organized, creative problem solver, solutions-oriented

• Ability to keep abreast of digital/social industry innovations, bringing new opportunities forward

• Self-motivated and independent, proactive and flexible

• Expertise in project management/execution, attention to detail and creative problem-solving skills

• Proven experience with sponsored social activations

• Proven team player with the desire to do whatever it takes and thrives in a team culture

• Willingness to work flexible hours including evenings, mornings, weekends and/or occasional travel

• Ability to work in a highly matrixed environment

• Proficient in Outlook, Word, Excel, Power Point, Keynote, Google Docs/Sheets, Airtable, SalesForce

• Experience with deck creation through PowerPoint and Keynote

• Bachelor’s degree or equivalent experience

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