1. Responsible for the design and production of mobile game advertising materials, able to extract game selling points, and carry out differentiated designs combining game features and channel characteristics.
2. Proactively understand the art production standards of competitors, understand the style and trends of competitor advertising materials, discover and explore new advertising creative styles, have data awareness for advertising, and actively provide suggestions to the advertising team for optimizing advertising costs and user quality.
3. Independently complete the design and production of video advertisements for the company on major domestic and international advertising platforms, be familiar with video types and corresponding production processes, have a good sense of composition, color, and camera movement rhythm; possess certain graphic design capabilities, and be able to produce basic graphic materials.
4. Communicate video creative needs with advertising optimizers, formulate creative directions for materials based on market game video trends and historical advertising data, meet advertising placement needs, and ensure quality and speed.
5. Able to independently plan video design direction and content, and have personal editing ideas and creative directions for advertising materials.
1. Graduated from art design and film and television related majors, with good communication and coordination skills, good at teamwork, strong comprehension, execution, and summarization abilities.
2. One year or more of experience in game advertising material design and production, preferably with a fondness for playing various board and casual games.
3. Solid video design foundation, familiar with AE, PR, PS and other related design software, preferably with video + graphic work experience.
4. Active thinking, highly creative, and with good execution ability. Keen insight, able to combine hot spots to discover different selling points of games; able to cooperate with optimizers to continuously optimize creative direction and materials.
5. Video production content involves domestic and international markets, CET-6 English proficiency preferred.