Campaign Product Manager

1 Month ago • 4 Years + • Product Management

Job Summary

Job Description

Truecaller is seeking a Campaign Product Manager to join their Premium Product team in Bangalore, India. The role involves ensuring the quality of campaigns used across various marketing channels to convert and retain users for Truecaller Premium. Responsibilities include collaborating with marketing and technical teams, developing comprehensive campaign plans, optimizing campaigns using internal tools, supervising quality tests on different platforms, optimizing AI models for content generation, tracking and analyzing campaign performance, and documenting successful strategies. The ideal candidate will have 4+ years of work experience, strategic thinking abilities, technical enthusiasm for testing on various platforms, proficiency in analytics tools, familiarity with CMS systems, strong organizational skills, and excellent English communication.
Must have:
  • 4+ years of work experience
  • Strategic thinking
  • Technical enthusiast for testing
  • Proficient in analytics tools
  • Familiar with CMS systems
  • Excellent organizational skills
  • Excellent English communication
Good to have:
  • Indian market knowledge
  • Mobile environment experience
  • CRM or emailing tools experience
  • Other languages
Perks:
  • Competitive salary
  • 30 days of paid vacation
  • Flexible working hours
  • Private health insurance
  • Top-up parental leave
  • Pension contribution
  • Udemy membership
  • Free gym membership
  • Pick your own computer and phone
  • 3 weeks remote work per year
  • Daily free breakfast
  • Snacks and beverages
  • Playroom access
  • Company parties
  • Team activities

Job Details

Hello, Truecaller is calling you from Bangalore, India! Ready to pick up?

Our goal is to make communication smarter, safer, and more efficient, all while building trust everywhere. We're all about bringing you smart services with a big social impact, keeping you safe from fraud, harassment, scam calls or messages, so you can focus on the conversations that matter.

  • Top 20 most downloaded apps globally, and world’s #1 caller ID and spam-blocking service for Android and iOS, with extensive AI capabilities, with more than 450 million active users per month. 
  • Founded in 2009, listed on Nasdaq OMX Stockholm and is categorized as a Large Cap. Our focus on innovation, operational excellence, sustainable growth, and collaboration has resulted in consistently high rofitability and strong EBITDA margins.
  • A team of 400 people from ~35 different nationalities spread across our headquarters in Stockholm and offices in Bangalore, Mumbai, Gurgaon and Tel Aviv with high ambitions. We at the Premium Product team, create and hold an organizational-wide mindset and culture that everyone can and should contribute to monetization. Our goal is to ensure that our current profitable and rapidly growing subscriptions business runs flawlessly while empowering the org to execute on future product road mapsAs an Campaign Product Manager within the Premium Product team, you will be the responsible to control the quality of our campaigns that will be used on various marketing channels to convert and retain users to the Truecaller Premium offering needs.

The impact you will create

  • Closely work with the Premium marketing and technical team to align with campaign goals.
  • Participate to the elaboration of comprehensive Premium campaign plans, including messaging, creative assets, and channel selection.
  • Control quality and optimize the Premium campaigns leveraging the internal tool(s) built within the Premium team
  • Supervise quality tests on different platforms, for different countries and locales
  • Optimize Premium content generation AI model on both copies and visuals.
  • Track, analyze, structure and communicate internally on marketing campaigns performance
  • Execute and track A/B tests to assess the impact of different campaign elements.
  • Document successful strategies, best practices, and key learnings for future reference and improvement.

What you bring in:

  • 4+ years of work experience
  • Strategic thinking with ability to develop and implement effective promotion
  • Technical enthusiast to set basic settings and perform manual testing on Android, iOS, as on the web
  • Proficient in using analytics tools to gather, analyze, and derive actionable insights from data.
  • Familiarity with CMS systems and ability to leverage web interface to manage content and settings.
  • Showed excellent structural coherence and a solid sense of the organization
  • Excellent communication skills in spoken and written English

It would be great if you also have

  • Indian market knowledge, eventually marketing experience
  • Experience with mobile environments and/or mobile apps.
  • Experience with CRM tools or emailing tools
  • Other language(s) 

Life at Truecaller - Behind the code:  https://www.instagram.com/lifeattruecaller/

Sounds like your dream job?

We will fill the position as soon as we find the right candidate, so please send your application as soon as possible. As part of the recruitment process, we will conduct a background check.

This position is based in Bangalore. 

We only accept applications in English. 

What we offer: 

  • A smart, talented and agile team: An international team where  ~35 nationalities are working together in several locations and time zones with a learning, sharing and fun environment. 
  • A great compensation package: Competitive salary, 30 days of paid vacation, flexible working hours, private health insurance, top-up parental leave, pension contribution, Udemy membership to keep learning and improving, and free gym membership (SATS). 
  • Great tech tools: Pick the computer and phone that you fancy the most within our budget ranges. 
  • Do it your way: We work in-office on Tuesdays, Wednesdays and Thursdays with flexibility on the other days. You can enjoy 3 weeks working remotely from anywhere you want per year. 
  • Office life: Enjoy your days with a daily free breakfast, a wide range of yummy snacks and beverages, or have fun with your colleagues at the playroom! As well, exciting company parties and team activities such as Lab days, Running team, Geek lunch!

Come as you are: 

Truecaller is diverse, equal and inclusive. We need a wide variety of backgrounds, perspectives, beliefs and experiences in order to keep building our great products. No matter where you are based, which language you speak, your accent, race, religion, color, nationality, gender, sexual orientation, age, marital status, etc. All those things make you who you are, and that’s why we would love to meet you.

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About The Company

Stockholm, Stockholm County, Sweden (On-Site)

Bengaluru, Karnataka, India (Hybrid)

Stockholm, Stockholm County, Sweden (On-Site)

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