Creative Lead

10 Months ago • 6 Years + • Marketing

Job Summary

Job Description

Lead creative strategies for marketing automation and omnichannel campaigns. Develop captivating communication ideas across channels. Create personalized customer experiences using dynamic content. Manage a team of copywriters and ensure timely delivery of high-quality assets.
Must have:
  • Marketing Automation
  • Creative Strategies
  • Omnichannel Campaigns
  • Team Management
Good to have:
  • Dynamic Content
  • Targeted Messaging
  • Industry Trends
  • Creative Writing

Job Details

Job responsibilities:


  • Lead the development of creative strategies for marketing automation and omnichannel personalized campaigns.
  • Generate captivating communication ideas tailored for various channels, encompassing emails, landing pages, banners, Whatsapp creatives, and other creative elements.
  • Create innovative and personalized customer experiences using dynamic content and targeted messaging across multiple touchpoints.
  • Ensure consistency in brand messaging, verbal identity, and tone of voice throughout all marketing automation campaigns.
  • Stay current with industry trends and best practices in marketing automation and creative writing, proposing fresh ideas to enhance campaign performance.
  • Manage the Creative team, offering creative direction and guidance to a team of copywriters, and ensuring the timely delivery of high-quality assets.
  • Collaborate with internal stakeholders and external partners to oversee project timelines and maintain delivery standards.
  • Continuously assess and improve the creative process, tools, and workflows to boost efficiency and productivity.
  • Mentor and inspire team members, cultivating a culture of innovation, collaboration, and continuous learning.
  • Lead multiple projects from inception to completion, adhering to deadlines.


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