FC Franchise Activation Intern

Electronic Arts creates next-level entertainment experiences that inspire players and fans around the world. Here, everyone is part of the story. Part of a community that connects across the globe. A place where creativity thrives, new perspectives are invited, and ideas matter. A team where everyone makes play happen.

Internship Details:

• Duration: 6 months + 6 months

• Location: Milan, attendance to the office required

• Schedule: Monday to Friday, from 9am to 18pm

• Start date 7th July

The Challenge Ahead:

You will work as part of the EA SPORTS FC Brand Activation team, and you will be based in our Milan office. This is a great opportunity to gain valuable experience working in an international company within the video games and sport industry.

What an EA SPORTS FC Brand Activation Intern does at EA:

• Support the EA SPORTS FC Brand Activation team in daily operations on a wide range of activities related to football ambassadors, football & brand partnerships, talents, social communities, entertainment, etc.

• Participate in the preparation of briefs for the agencies (PR, Talents, …), analysis and implementation of the recommendations

• Support local Football Partnerships management, working directly with EA SPORTS FC main Italian partner leagues and clubs

• Work on PR activities (press release, share information and assets with our agencies, …)

• Support the team in collecting data & insights, tracking activities, and in drafting internal and external activation reports

• Coordination with the departments involved in the product life cycle (International Marketing, Legal, Trade and Development Studio)

• Adaptation of packaging, product sheets and the marketing documentation for the Italian market

• Track and control translations before going live on our different blogs or websites

• Adaptation of advertising campaigns: TV, Online, Radio and Print

• Assistance with communities (Facebook, Instagram, Twitter, TikTok) and monitoring of goals

The next great EA SPORTS FC Brand Activation Intern needs:

• Business school or University Course bachelor or master's degree

• Fluency both in Italian and in English (the assignment includes frequent and regular exchanges with international brand and development teams)

• Passion for and knowledge of Football

• Interest in Entertainment and video game industry. Knowledge of EA SPORTS FC game lifecycle and Ultimate Team campaigns is preferred.

• Knowledge of the main social media and streaming platforms

About Electronic Arts

We’re proud to have an extensive portfolio of games and experiences, locations around the world, and opportunities across EA. We value adaptability, resilience, creativity, and curiosity. From leadership that brings out your potential, to creating space for learning and experimenting, we empower you to do great work and pursue opportunities for growth.

We take a holistic approach with our benefits program, focusing on physical, emotional, financial, career, and community wellness to support a balanced life with paid time off and new parent leave, plus free games and so much more. We nurture environments where our teams can always bring their best to what they do.

Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider employment qualified applicants with criminal records in accordance with applicable law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.