Graphic Designer, Mass Appeal

Mass Appeal is an entertainment company dedicated to telling stories from the perspective of those who shape and shift culture. Since 1996, we have documented the emerging movements that influence popular ideas. Today, Mass Appeal is the elevated voice of Hip Hop and its ever-expanding sphere of influence. Integrated offerings in content, music and creative services stoke Mass Appeal’s ability to maximize the impact of our output. The Graphic Designer, working directly with the VP, Marketing, is responsible for supporting the label division, contributing creative assets that elevate the visual identity of our music releases and campaigns. This role focuses on designing compelling marketing decks, album/tracklist covers, social media assets, physical products, merchandise and more. Using a keen eye for detail, strong understanding of design principles and exceptional organizational skills, the Graphic Designer will contribute to a wide range of projects for both in-house and branded content across platforms.

What you'll do

• Office- first role, in office 4 days a week.
• Work closely and collaborate with internal managers, ensuring strong communication and alignment on project goals
• Meet all content brand guidelines and maintains a consistent visual identity
• Understand each project’s goals and context to create assets that build and strengthen the brand identity
• Conceptualize and produce branded visuals and materials that support the label division campaigns and initiatives
• Ensure all project assets are delivered on time, managing priorities and maintaining high quality under tight timelines
• Supporting the head of design and broader creative team by contributing to creative brainstorming sessions and refining design concepts
• Provide hands-on feedback to team, fostering growth and maintaining quality standards
• Design marketing decks and presentations that effectively communicate creative concepts and campaign strategies
• Contribute in designs for album covers, tracklist, packaging design, merch and social assets for music releases
• Clearly articulate ideas to creative team and other department managers
• Maintain excellent file organization and production-ready artwork, ensuring assets are delivered in the correct formats
• Stay up-to-date on current design, music and cultural trends to keep creative work fresh, relevant and innovative

Who you are

• 5+ years of experience working in Design
• Advanced knowledge of Photoshop, Illustrator and After Effects, AI
• Skills in creating deck presentations
• Illustration and photo retouching experience are preferred
• Experience designing for a variety of platforms and devices (social assets, mobile, desktop, etc.)
• Exceptional attention to detail
• Deep understanding of social platforms and digital storytelling
• Strong grasp of design principles including typography, color, imagery, and composition
• Strong problem-solving skills and ability to troubleshoot quickly
• Ability to multitask, prioritize projects, and communicate progress
• Knowledge of Mass Appeal culture

What We Give You

• You join an inclusive, collaborative and global community where you have the opportunity to channel your passion every day
• A modern office environment designed to foster productivity, creativity, and teamwork empowering you to bring your best
• Opportunities to connect with our valuable resources, such as our Counsel of Equity & Progressive Action (CEPA), a group created by our employees tasked with developing and implementing innovative solutions to advance a globally-shared goal of ensuring fair and inclusive spaces for all
• An attractive and comprehensive benefits package including medical, dental, vision, life & disability coverage, and 401K + employer matching
• Voluntary benefits like company-paid identity theft protection and resources for pets, mental health and meditation resources, industry-leading fertility coverage, fully paid leave for childbirth or bonding, fully paid leave for caregivers, programs for loved ones with developmental disabilities and neurodiversity, subsidized back-up child and elder care, and reimbursement for adoption, surrogacy, tuition, and student loans
• Investment in your professional growth and development enabling you to thrive in our vibrant community.
• The space to accelerate progress, positively disrupt, and create what happens next
• Time off for a winter recess

The anticipated annual base salary does not include any other compensation components or other benefits that an individual may be eligible for. The actual base salary offered depends on a variety of factors, which may include as applicable, the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job.