About the job
SummaryBy Outscal
Razer is looking for a Marketing Manager in Tokyo to develop and execute regional marketing strategies, manage retail and digital marketing, and oversee NPI marketing plans. 5-7 years of experience in gaming/tech or retail is required, with a strong understanding of retail business and marketing, especially in consumer electronics. Experience with gamer mindset and the gaming industry is essential.
Joining Razer will place you on a global mission to revolutionize the way the world games. Razer is a place to do great work, offering you the opportunity to make an impact globally while working across a global team located across 5 continents. Razer is also a great place to work, providing you the unique, gamer-centric #LifeAtRazer experience that will put you in an accelerated growth, both personally and professionally.
Job Responsibilities :
This role is responsible for regional marketing strategies and execution in Japan, especially focus on retail marketing as well as digital marketing to bring Razer's brand awareness to next level.
- Responsible for development and execution of regional marketing strategies as well as overseeing and managing the daily activities
- Develop and execute comprehensive New Product Introduction (NPI) marketing plans and sustain marketing programs, both short and long range, to support sales and revenue objectives of the organization
- Manage overall retail marketing strategies and execution.
- Plan and set the goal and KPIs for digital marketing as well as execute each campaigns.
- Manage communication, workflow and priorities with regional HQ marketing teams
- Work closely with supporting teams regionally and globally to localize or develop product campaign assets
- Management and tracking of regional marketing budget, identification of ROI, and execution of marketing programs within budget
- Demonstrate technical and creative marketing skills to build and maintain healthy relationships with key retail partners through strategic alignment
- Direct communication with regional distributor and channel partners on various co-marketing activities including coordinating business and marketing development with external companies such as agencies, and partners
- Plan and execute Razer participation in regional industry or store events
- Researches, analyses and monitors financial, technological, and demographic factors to capitalize on market opportunities and minimize effects of competitive activity
- Regular weekly reporting of marketing calendar and activities comparing target outcomes to actual achievements
Pre-Requisites :
- Approximately 5-7 years marketing experience preferably in the gaming/ tech or retail industry
- Strong understanding on retail business and marketing especially in Consumer Electronics Retail.
- Extensive experience in all aspects of developing and maintaining marketing strategies to meet company objectives
- Strong understanding of gamer mindset and the gaming and consumer electronics industry and requirements
- Well versed in marketing trends, terminology and best practices
- Willing to travel and work in a multi-national team of professionals
- Good verbal and written communication skills in English and Japanese
- Good to have: Understanding of esports
- Good to have: Basic photoshop skills / design understanding
Are you game?