Principal Product Manager

Who We Are

2K is headquartered in Novato, California and is a wholly owned label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO). Founded in 2005, 2K Games is a global video game company, publishing titles developed by some of the most influential game development studios in the world. Our studios responsible for developing 2K’s portfolio of world-class games across multiple platforms, include Visual Concepts, Firaxis, Hangar 13, CatDaddy, Cloud Chamber, 31st Union, HB Studios, and 2K SportsLab. Our portfolio of titles is expanding due to our global strategic plan, building and acquiring exciting studios whose content continues to inspire all of us! 2K publishes titles in today’s most popular gaming genres, including sports, shooters, action, role-playing, strategy, casual, and family entertainment.

Our team of engineers, marketers, artists, writers, data scientists, producers, thinkers and doers, are the professional publishing stewards of 2K’s portfolio currently includes several AAA, sports and entertainment brands, including global powerhouse NBA®️ 2K,  renowned BioShock®️, Borderlands®️, Mafia, Sid Meier’s Civilization®️ and XCOM®️ brands; popular WWE®️ 2K and WWE®️ SuperCard franchises, TopSpin 2K25, as well as the critically and commercially acclaimed PGA TOUR®️ 2K

At 2K, we pride ourselves on creating an inclusive work environment, which means encouraging our teams to Come as You Are and do your best work! We encourage ALL applicants to explore our global positions, even if they don’t meet every requirement for the role.  If you're interested in the job and think you have what it takes to work at 2K, we encourage you to apply!

What We Need

We are looking for a Principal Product Manager to join the 2K Core Games Product team to lead product initiatives across the Gearbox Portfolio of games. Your role will be to help strategically shape content, live service, and monetization plans to marry player value and commercial goals. You will work closely the studio, product leadership, and other product managers to develop, guide, implement, and optimize the strategies supporting the creative vision of the products in your portfolio.

You will be responsible for identifying and prioritizing Product Management needs across multiple projects, and leading other Product Managers by example to deliver. As the lead for the Gearbox portfolio, you will represent Product Management to executive stakeholders across both the studio and 2K, ensuring alignment with strategic goals and driving the successful execution of product initiatives.

What You Will Do

Closely collaborate with development and publishing teams to define product priorities for multiple unannounced projects, including:

• Lead and drive the process of evaluating product market fit for our games, working cross functionally to strategically impact product direction for multiple titles throughout the full development lifecycle, from concept to post-launch.

• Develop deep expertise in the games in your portfolio and their competition. Lead critical initiatives, manage priorities, and share valuable insights across the portfolio and Product teams to continue to evolve our product strategy.

• Champion and lead product strategy across the titles in your portfolio, ensuring that product roadmap and team priorities serve measurable player and business outcomes.

• Provide insights-backed product recommendations to studios, collaborating with insights teams (Data Science, Consumer Insights, UXR) to analyze player behavior, assess product performance, and guide product priorities and roadmaps.

• Define telemetry needs, critical metrics, reporting, and analyses needed to develop insights into player behaviors in partnership with the Analytics team. Analyze data and translate it into insights and strategies that enable us to meet and exceed core franchise targets.

• Exceptional written and verbal communicator, adept at discussing detailed topics with team members and seamlessly transitioning to high-level discussions and presentations for executives.

• Work with Production to build and maintain strong relationships with the Studio, fostering a culture of close collaboration and trust.

• Responsible for building and maintaining strong relationships with Studio Partners along while fostering collaboration across diverse teams to achieve organizational goals.

• Lead and prioritize the work of other Product Managers and Data Analysts, ensuring alignment with strategic and portfolio goals and the delivery of high-quality results.

• Work alongside Commercial Growth teams to build strategies for pricing, in-game promotions, SKUs, and ongoing content.

• Market Intelligence – Deliver research on the competitive landscape, trends, competitor products, including product teardowns and competitive analysis.

• Be the Product Champion – Share insights, processes, and lessons learned with other studio & publishing teams.

• Be the Player Advocate – Understand and advocate for the player’s perspective to ensure the development of fair and balanced engagement & monetization models that empower customer choice and value for time.

What Will Make You a Great Fit

• Experienced leader who mentors, inspires and empowers those that work for them and those they work with, leading the way by example.

• Alignment building bias with an expert ability to influence strategic decisions and drive adoption through consultation, collaboration, well-crafted messaging and strategic stakeholder alignment.

• Data-informed decision maker with the ability to balance business priorities, player perspectives, resources, capacity, and partner needs across studio and publishing collaborators.

• Deep experience working with Consumer Insights, User Experience Research, Data Science and other research and insights functions to evaluate game direction and execution quality

• Understand opportunities and gaps within the market, player motivational and persona frameworks, and how to apply that knowledge to influence game direction.

• Extensive experience in product management, production, live ops, game design, and/or other related fields.

• Experience working on premium AAA franchises or console/PC Free-to-Play games and driving data-informed product strategies in both pre- and post-launch environments.

• Excellent interpersonal, written, and verbal communication skills, with the ability to simplify, structure, and communicate information for all levels of the organization

• Deep passion for understanding both games and their players, able to deconstruct and articulate what makes for a successful game in today’s market.

• Displays resourcefulness, passion and self-motivation; excels in ambiguous environments and enjoys creating clarity.

Bonus Points

• Well-versed with shooters, ARPGs, tactical shooters, and/or roguelikes.

• Strong critical thinking, strategy, problem-solving, business analysis, and data-informed decision-making capabilities

• Strong preference for being a fire marshal vs. a firefighter. Able to identify, communicate, and mitigate risks before they become existential problems

• Proficiency with business intelligence tools and comfortable building models to explore opportunities while working closely with analytics

• A self-motivated, lifelong learner who recognizes the games industry is always evolving; the only constant is change

• Experience with data visualization tools such as Tableau (SQL double plus)

As an equal opportunity employer, we are committed to ensuring that qualified individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform their essential job functions, and to receive other benefits and privileges of employment. Please contact us if you need reasonable accommodation.

Please note that 2K Games and its studios never uses instant messaging apps or personal email accounts to contact prospective employees or conduct interviews and when emailing, only use 2K.com accounts. 

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