Product Marketing Manager (Code Security)
Job Summary
Job Description
Sonar is seeking a Product Marketing Manager specializing in Code Security to drive the market perception and success of their solutions. This role is crucial in connecting the product and go-to-market teams, directly impacting company growth. You will translate the power of Sonar's technology, including SAST, SCA, taint analysis, IaC scanning, and secrets detection, into compelling value for technical audiences. Responsibilities include defining product positioning, developing a technical content strategy, creating sales enablement materials, conducting market research, engaging with the developer community, leading go-to-market strategies for new features, collaborating with engineering and product teams, and influencing product roadmap decisions by acting as the voice of the technical customer. The ideal candidate will have a deep technical understanding and passion for software products, with extensive experience in programming and DevOps.
Must have:
- 5+ years in product/technical marketing in software development or code security.
- Proven success in creating technical marketing content for developers.
- Skilled communicator for technical solution demonstrations.
- Extensive experience in programming and DevOps.
- Strong understanding of SDLC and secure coding practices.
- Deep understanding of security concepts (SAST, SCA, etc.).
- Familiarity with DevSecOps platforms.
- Ability to communicate complex technical concepts effectively.
- Exceptional written and verbal communication skills in English.
- Strong presentation and storytelling skills.
- Ability to work collaboratively in a fast-paced environment.
- Deep technical understanding and passion for software products.
Good to have:
- Experience with AI assistants in developer productivity.
- Familiarity with open-source communities.
Perks:
- Flexible work policy (3 days in-office, 2 days remote for nearby locations).
- Some locations (Dubai, India, Japan, Australia) are fully remote.
- Growth mindset and continuous education support.
- Flexible comprehensive employee benefit package (90% company paid).
- Robust time-off allocations.
- 401(k) plan with 4% company match, fully vested on day one.
- Generous discretionary Company Growth Bonus, paid annually.
- Fully paid parking in downtown Austin, Texas.
- Global workforce with employees in 20+ countries.
- Annual global kick-off events.
- Culture valuing respect, kindness, and the right to fail.
6 skills required
Job Details
Who is Sonar?
Sonar helps prevent code quality and code security issues from reaching production, amplifies developers' productivity in concert with AI assistants, and improves the developer experience with streamlined workflows. Sonar analyzes all code, regardless of who writes it — your internal team, genAI, or third parties — resulting in more secure, reliable, and maintainable applications. Rooted in the open source community, Sonar’s solutions support over 30 programming languages, frameworks, and infrastructure technologies. Today, Sonar is used by +7M developers and 400K organizations worldwide, including the DoD, Microsoft, NASA, MasterCard, Siemens, and T-Mobile.
We believe in developing great products that are supported by great internal teams and a strong culture. We are highly committed to and obsessed with the company, users, each other, and our open source community. We have high standards and hold each other accountable for acting with positivity, dedication, thoughtfulness, empathy, and passion daily.
We are deliberate with our decisions with high clarity of intention. At the same time, we feel extreme urgency and move forward quickly.
And lastly, we are highly effective and operationally efficient. We operate collectively as One Team to accomplish our goals.
At Sonar, CODE is more than just an acronym – it's a mindset that defines daily operations.
Why You Should Apply:
At Sonar, we’re a group of brilliant, motivated, and driven professionals working hard to help supercharge developers to build better, faster. Sonar helps to continuously improve code quality and code security while reducing developer toil. This means that developers can focus on doing more of what they love and less of what they don’t. Our solutions don’t just solve symptoms of problems – we help fix issues at the source – for all code, whether it's developer-written, AI-generated, or from third parties.
We have a dynamic culture with employees worldwide and hub offices in the USA, Switzerland, the UK, Singapore, and Germany. Team members should be able to come to work every day, work on a product they are proud of, love what they do, and feel energized by their peers. With our roots deep in the open source community, we’re all about the mission: supercharge developers to build better, faster.
The Impact You Will Have:
Step into a strategic role where your expertise in technical product marketing will directly shape the success and market perception of Sonar's market-defining code security solutions. As a Product Marketing Manager at Sonar, you are a central connector between the product team and the go-to-market team, where your work will directly drive the company's growth.
You will be instrumental in empowering the entire organization to communicate authentically about our products, maximizing our impact in the market. You will contribute to helping developers write better, more secure code by translating the power of our technology, which leverages SAST, SCA, taint analysis, IaC scanning, and secrets detection, into clear, compelling value for technical audiences.
By working closely with product management, sales, services, demand generation, and other teams, you will plan and execute programs that are continuously optimized based on ecosystem needs and market feedback, driving adoption and revenue.
- Define and communicate compelling product positioning and messaging that clearly articulates the unique value of our code security solutions and differentiates them within the competitive DevSecOps market.
- Lead the development and execution of a data-driven technical content strategy, creating insightful blog posts, authoritative whitepapers, practical how-to guides, and engaging video content tailored specifically for developers and software professionals to establish thought leadership and fuel demand generation.
- Architect and deliver high-impact technical sales enablement materials, including competitive battlecards, technical pitch decks, and robust objection-handling content, to empower our sales and solution engineering teams to effectively communicate the value of our code security solution.
- Drive a deep understanding of our target technical customers and the competitive landscape through rigorous market research and analysis, translating these insights into actionable product and marketing strategies.
- Engage directly with the developer community through technical content, webinars, and events to build awareness, foster adoption, and gather critical feedback.
- Lead the development and execution of comprehensive go-to-market strategies for new code security features and product launches, ensuring seamless cross-functional alignment and maximizing market impact.
- Collaborate intimately with engineering and product teams to gain a deep technical understanding of our product capabilities, ensuring accuracy and impact in all market-facing materials.
- Act as the voice of the technical customer internally, using market intelligence to influence product roadmap decisions and prioritization for code security features
- Proven experience (5+ years) in product marketing and technical marketing within the software development or code security space, with a track record of successfully bringing technical products to market.
- Demonstrated success in creating technical marketing content that resonates with and is trusted by developers and software professionals.
- Skilled communicator with the ability to build and deliver compelling technical solution demonstrations that showcase product value effectively.
- Extensive experience in programming and DevOps, enabling you to engage in technical discussions with developers authentically and credibly. In particular:
- Strong understanding of the Software Development Life Cycle (SDLC) and secure coding practices.
- Deep understanding of security concepts such as SAST, SCA, taint analysis, OWASP Top 10, CWE, CVE, NIST SSDF, and vulnerability prioritization.
- Familiarity with DevSecOps platforms and their integration into developer workflows.
- Ability to understand and communicate complex technical concepts effectively to both technical and non-technical audiences.
- Exceptional written and verbal communication skills with fluency in English.
- Strong presentation and storytelling skills, with the ability to simplify complex technical concepts for diverse audiences.
- Ability to work collaboratively with cross-functional teams in a fast-paced environment.
- Deep technical understanding and passion for software products and the underlying technology.
- Our culture and mission set us apart. We have a dynamic work culture that values respect and kindness and embraces the right to fail (and get right back up again!).
- Great people make a great company. We value people skills as much as technical skills and strive to keep things friendly while still being passionate leaders in our domains.
- We have a flexible work policy that includes 3 days in-office and 2 days work-from-home each week for those located near our office locations; some locations such as Dubai, India, Japan and Australia operate fully remotely.
- We have a growth mindset. We love learning and believe continuous education is critical to our success. In an ever-changing industry, new skills are necessary, and we're happy to help our team acquire them.
- As the leader in our field, our products and services are as strong as our internal team members.
- We embrace transparency with regular meetings, cascading messages and updates on the growth and success of our organization.
- Flexible comprehensive employee benefit package that is 90% paid by the company.
- We encourage usage of our robust time-off allocations.
- We offer an exciting 401(k) plan that has a 4% match, fully vested on day one of participation.
- Generous discretionary Company Growth Bonus, paid annually.
- Fully paid parking in the heart of downtown Austin, Texas.
- Global workforce with employees in 20+ countries representing 35+ unique nationalities.
- We have an annual kick-off somewhere in the world where we meet to build relationships and goals for the company.
We Value Diversity, Equity, and Inclusion:
At Sonar, we believe that our diversity is our strength. We are a global company that values and respects different backgrounds, perspectives, and cultures.
We are committed to fostering a diverse and inclusive work environment where everyone feels valued and empowered to contribute their best. We are proud to be an equal opportunity employer and welcome all qualified applicants, regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
All offers of employment at Sonar are contingent upon the precise results of a comprehensive background check and reference verification conducted before the start date.
We do not currently support visa candidates in the US.
Applications that are submitted through agencies or third party recruiters will not be considered.
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