Senior Marketing Manager

Description

• Strategy & Execution - Develop and manage paid media strategies across Paid Social (primarily LinkedIn), SEM (Google Ads, Bing Ads), and Display Advertising platforms to drive demand generation and pipeline growth. 
• Campaign Management - Lead the execution of digital media campaigns, including audience targeting, keyword strategies, bidding optimization, and ad creative development. 
• Budget Management - Manage and allocate budgets across channels to maximize return on ad spend (ROAS) and optimize cost-per-lead (CPL) while ensuring alignment with the overall marketing budget, business goals and digital channel objectives 
• Performance Analysis - Monitor, analyze, and report on the performance of paid media campaigns and proactively provide actionable insights to optimize campaign effectiveness. 
• Collaboration - Partner with internal teams such as program/campaign teams, content marketing, creative, and product marketing to ensure alignment of messaging, branding, and campaign objectives. Also, collaborate with other cross-functional teams to understand lead quality and optimize campaign targeting (Field Marketing, BDR, Sellers, etc). 
• Vendor Management - Manage relationships with external media partners, agencies, and platforms to ensure best practices are followed and new opportunities are explored. 
• A/B Testing - Implement A/B testing across all paid channels to continually refine and improve creative, messaging, targeting, and ad formats. 

• 9+ years of experience in digital marketing with a focus on Paid Social, SEM, and Display Ads. 
  
• Excellent verbal and written communication skills in English, with the ability to craft concise and engaging copy. 
  
• Demonstrated experience and proven project management skills, delivering results on time and within scope. 
  
• Familiar with AI tools and platforms for scaling personalization through email campaigns. 
  
• Proven experience in crafting engaging email content that aligns closely with creative strategies. 
  
• A strong customer-centric mindset, understanding the importance of clarity and user experience in marketing communications. 
  
• Familiarity with Account-Based Marketing platforms (6sense, Demandbase, etc.). 
  
• Experience using project management and collaboration tools such as Monday.com and Slack. 
  
• Proficiency in tools such as Google Ads, Facebook Ads Manager, LinkedIn Campaign Manager, Google Analytics, and other performance measurement platforms. 
• Strong understanding of audience segmentation, targeting, and bidding strategies. 
  

• A self-starter who thrives in a fast-paced environment, continually seeking to learn and improve marketing strategies. 
• Inquisitive, creative, organized, and curious, with a passion for optimizing customer experiences. 
• Detail-oriented and proactive, able to navigate challenges and ensure smooth execution of marketing initiatives. 
• Collaborative team player, capable of aligning with various stakeholders and functions to achieve common goals. 
• Experienced in developing and executing marketing programs that drive engagement and generate leads.