Senior Product Manager - Affiliate/Lifecycle
Job Summary
Job Description
Binance, a leading global blockchain ecosystem, is seeking a Senior Product Manager focused on Affiliate/Lifecycle. The role involves developing international affiliate product strategy, conducting research and usability testing, integrating user feedback into product requirements, and creating roadmaps with marketing and engineering teams. Responsibilities include adapting messaging for specific markets, gaining in-depth knowledge of the crypto ecosystem, building localization solutions, prioritizing features, making data-driven decisions, and defining success metrics for affiliate products.
Must have:
- 5+ years of product management experience
- Strong user experience sensibilities
- Strong analytical skills for data-driven decisions
- Excellent time management and project planning
- CRM/CMS product development experience
Good to have:
- Experience in affiliate marketing or related fields
- Familiarity with platform UI best practices
- Experience with A/B testing and usability studies
Perks:
- Shape the future with the world’s leading blockchain ecosystem
- Collaborate with world-class talent
- Tackle unique, fast-paced projects with autonomy
- Opportunities for career growth and continuous learning
- Competitive salary and company benefits
- Work-from-home arrangement
9 skills required
Job Details
Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by over 250 million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.
Responsibilities:
- International Strategy Development: Work with cross-functional teams from around the world to develop a comprehensive strategy for international affiliate product development, implementation, and rollout.
- Research and Usability Testing: Conduct basic research and usability testing to understand the needs of our international teams and how to meet them elegantly and effectively.
- Product Requirements Integration: Integrate user research, market analysis, and customer feedback into product requirements to ensure the affiliate products satisfy customer needs and wants.
- Roadmap Development: Collaborate with central marketing stakeholders and engineering teams to develop a roadmap for international affiliate projects.
- Market-Specific Adaptation: Work with central marketing to adapt landing pages and messaging for specific markets to enhance affiliate marketing efforts.
- Crypto Ecosystem Knowledge: Gain in-depth knowledge of our crypto ecosystem to represent international capabilities and understand how unique requirements can best be met.
- Localization Solutions: Build both back-end and customer-facing solutions to solve localization problems for affiliate products.
- Feature Prioritization and Coordination: Prioritize features, build consensus, and coordinate product schedules with a team of engineers, designers, and analysts to ship high-quality affiliate experiences.
- Data-Driven Decisions: Inform product decisions with quantitative and qualitative data on user behavior and experimentation (e.g., A/B testing, survey data, usability studies).
- Success Metrics Definition: Define methods and metrics for identifying success and failure while ensuring the team is clear on their objectives.
Requirements:
- Experience: 5+ years of product management or product ownership experience, preferably in the affiliate marketing or related fields.
- User Experience: Strong user experience sensibilities and familiarity with platform UI best practices to ensure seamless affiliate experiences.
- Analytical Skills: Strong use of analytics, user research, and business cases to drive decisions and improve affiliate products.
- Time Management: Ability to operate under tight deadlines while maintaining multiple projects and ensuring timely delivery of affiliate products.
- Project Planning: Experienced in planning work for assigned work streams to ensure smooth execution of affiliate initiatives.
- CRM/CMS Experience: Previous experience with CRM/CMS product development, with a focus on affiliate marketing tools and platforms.
Why Binance
• Shape the future with the world’s leading blockchain ecosystem
• Collaborate with world-class talent in a user-centric global organization with a flat structure
• Tackle unique, fast-paced projects with autonomy in an innovative environment
• Thrive in a results-driven workplace with opportunities for career growth and continuous learning
• Competitive salary and company benefits
• Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)
Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.
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About The Company
Binance is the world’s leading blockchain ecosystem and cryptocurrency infrastructure provider with a product suite that includes the world's largest digital asset exchange and much more.
Trusted by over 200 millions of users worldwide, the Binance platform is dedicated to increasing the freedom of money for users, and features an unmatched portfolio of crypto products and offerings, including: trading and finance, education, data and research, social good, investment and incubation, decentralization and infrastructure solutions, and more.
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