Senior Product Manager

Why PlayStation?

PlayStation isn’t just the Best Place to Play — it’s also the Best Place to Work. Today, we’re recognized as a global leader in entertainment producing The PlayStation family of products and services including PlayStation®5, PlayStation®4, PlayStation®VR, PlayStation®Plus, acclaimed PlayStation software titles from PlayStation Studios, and more.

PlayStation also strives to create an inclusive environment that empowers employees and embraces diversity. We welcome and encourage everyone who has a passion and curiosity for innovation, technology, and play to explore our open positions and join our growing global team.

The PlayStation brand falls under Sony Interactive Entertainment, a wholly-owned subsidiary of Sony Group Corporation.

We are looking for a highly strategic and collaborative Product Manager to lead the business and go-to-market strategy for our new platform product. In this role, you will partner closely with the Platform Strategy team and engage across a wide range of stakeholders — including business, partner relations, legal, engineering, and design — to shape our market approach and guide product growth over time.

This role is ideal for someone who thrives at the intersection of business, product, and platform development, and can translate market opportunities into actionable product direction.

Business Strategy & Market Planning

• Define the target market(s) for the new product in close collaboration with the Platform Strategy, Business, and Partner teams
   
• Lead analysis of competitive landscape, partner needs, platform capabilities, and regional considerations to shape market entry plans
   
• Develop a comprehensive go-to-market strategy — including value proposition, positioning, and launch requirements
   
• Align cross-functional teams around launch timelines, key milestones, and success metrics
   

Roadmap & Expansion Planning

• Define the long-term roadmap for market and platform expansion, informed by business opportunity, technical feasibility, and partner requirements
   
• Work closely with other Product Managers to translate strategic direction into concrete product requirements (features, tools, SDK support, etc.) for new regions or audiences
   
• Ensure ongoing coordination with regional teams, legal, and compliance to support international growth
   

Cross-functional Leadership

• Act as the connective tissue between Strategy, Product, and Business teams
   
• Facilitate alignment and drive decision-making across diverse internal stakeholders
   
• Represent business and market context in product roadmap and development planning
   
• Support executive reporting and communications on business strategy and product trajectory
   

Requirements:

• 5+ years of experience in product management, business strategy, or platform planning
   
• Proven track record of defining go-to-market or platform growth strategies
   
• Strong cross-functional collaboration skills and experience working across diverse teams globally
   
• Analytical and structured problem-solver with the ability to synthesize business, market, and technical factors into clear direction
   
• Excellent communication, documentation skills, presentation, and stakeholder management skills
   
• Self-motivated, organized and comfortable with ambiguity and shifting priorities in a fast-moving environment
   

Nice to Have:

• Experience in launching global consumer platforms or game-related hardware/software products
   
• Background in working with strategic or business development functions
   
• Familiarity with platform ecosystems, developer relations, or hardware/software integration
   
• Experience working with Japan-based teams and/or global teams who may not share the same culture as you do.

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Equal Opportunity Statement:

Sony is an Equal Opportunity Employer. All persons will receive consideration for employment without regard to gender (including gender identity, gender expression and gender reassignment), race (including colour, nationality, ethnic or national origin), religion or belief, marital or civil partnership status, disability, age, sexual orientation, pregnancy, maternity or parental status, trade union membership or membership in any other legally protected category.

We strive to create an inclusive environment, empower employees and embrace diversity. We encourage everyone to respond. 

PlayStation is a Fair Chance employer and qualified applicants with arrest and conviction records will be considered for employment.