Senior Solutions Marketing Manager (m/f/d)
Job Summary
Job Description
- Life Sciences
- Product/Solutions Marketing
- Strategic Mindset
- Account-Based Marketing (ABM)
- Customer Engagement
- Content Creation
- Project Management
- Data-Driven Approach
- Remote Work
- Impactful Role
2 skills required
Job Details
Your responsibilities:
- Develop core messaging and value propositions for our solutions and use cases, leveraging comprehensive market research and customer insights to align with customer needs.
- Align marketing efforts with strategic business goals, supporting customer engagement and driving overall organizational objectives.
- Independently coordinate and oversee content creation by managing internal teams and external contractors ensuring high-quality, timely execution.
- Lead account-based marketing projects including community events, sales training, and content management to drive solution-focused marketing efforts.
- Collaborate with the solutions and account management teams to ensure customer-centric alignment across all marketing efforts.
- Monitor and optimize marketing activities, ensuring the success and impact of all initiatives.
Your profile:
- Comprehensive experience in product or solutions marketing within the life sciences, demonstrating a deep understanding of market dynamics, industry-specific challenges, and the needs of our customers
- Strategic mindset with the ability to align marketing activities with broader business goals and customer engagement strategies
- Excellent project management skills, with the ability to independently coordinate content creation and marketing activities across multiple teams and external partners
- Strong understanding of account-based marketing (ABM) and experience driving solution-focused initiatives such as community events, sales training, and customer engagement
- Data-driven approach, using metrics and customer insights to monitor, optimize, and enhance the effectiveness of marketing initiatives
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About The Company
realworld one is the global leader in enterprise virtual (VR) and augmented reality (AR) software solutions, focusing on the life sciences, analytical, diagnostics and medical, pharmaceutical, chemical and processing industries.
realworld one’s customers include several major, well-known companies such as Lonza, Illumina, ZEISS, Bio-Rad, Agilent Technologies, Beckman Coulter Life Sciences, Becton Dickinson, QIAGEN, Hologic, GEA Group, Leica Microsystems, and Tecan among many others.
With its comprehensive scientific and industry expertise, realworld one has developed a systematic approach to implementing VR and AR within the areas of sales and marketing, service and support, research and development, as well as manufacturing and production.
At present, the company employs more than 300 people at its headquarters in Freiburg im Breisgau (Germany) and at other locations in Berlin (Germany), San Diego (USA), Austin (USA), Bangalore (India), and Guangzhou (China).
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