Senior User Acquisition Manager
Job Summary
Job Description
- 2+ years experience as User Acquisition Manager/Media Buyer
- Proven experience with high budgets
- Sharp-minded, creative, and analytical thinker
- Passion for Gaming and Marketing
- Strong analytical skills and data interpretation
- Ability to lead projects end-to-end
- Positive "can-do" attitude
- Great communication and collaboration skills
- Proficient with Excel
- Fluent English
- Bachelor's degree in Industrial Engineering, Statistics, Mathematics, or related field
4 skills required
Job Details
Join us at Playtika (NASDAQ: PLTK), where we're driven by the belief life needs play. We’re on a mission to deliver infinite ways to play using cutting-edge technologies like AI and machine learning to craft immersive experiences that connect, inspire and entertain millions of players worldwide.
From our start as a small mobile games company founded in Israel to our current position as a publicly traded company and industry leader, we continue to be a dominant force in interactive entertainment. With a diverse portfolio of award-winning, category-leading Casual and Social Casino-themed games, including nine of the top 100 highest-grossing mobile games in the US, we're setting the standard for excellence.
Our success story is co-authored by a dynamic team of storytellers, strategists, creators and data scientists who thrive on innovation. We are home of the best, advancing an inclusive culture that embraces our core values and reflects our agile DNA.
With a strong financial foundation, disciplined operations, unwavering player-focused approach and relentless can-do spirit, we're well-positioned for sustained growth. If you're ready to join the driving force behind the evolution of interactive entertainment, we invite you to come play with us.
Responsibilities:
- Create and implement a comprehensive paid media strategy for UA activities.
- Stay updated on marketing trends and best practices, while combining the latest insights and data, continually refining our marketing messaging.
- Plan and oversee high marketing budgets, set up, and optimize paid campaigns on multiple platforms and channels, to meet key performance indicators (KPIs).
- Work with creative teams to create visually appealing assets.
- Collaborate with product teams, community managers and other studio departments.
- Monitor and analyze Marketing data to evaluate the effectiveness of our content and identify opportunities for improvement.
- Develop an efficient growth process, including new partner onboarding and ongoing relationships.
- Establish and maintain relationships with key stakeholders in the mobile gaming industry, including publishers and marketing partners.
Requirements:
- 2+ years of experience as a User Acquisition Manager/Media Buyer (proven experience with high budgets)
- Sharp-minded and creative thinker with passion for Gaming, Marketing, and analytical mindset.
- Strong analytical skills, capable of analyzing data, drawing conclusions, and developing actionable recommendation.
- Ability to lead projects from A to Z with a positive "can-do" attitude.
- Great communication and collaboration skills.
- Proficient with Excel - a must.
- Bachelor’s degree in Industrial Engineering, Statistics, Mathematics, or a related field – an advantage.
- Fluent English
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
If you feel the above describes you perfectly - Apply now!
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