Trade Marketing Specialist

2 Months ago • 3-5 Years • Marketing

Job Summary

Job Description

The Trade Marketing Specialist will develop and execute marketing strategies focused on building retailer relationships to boost product visibility and sales. Key responsibilities include creating trade marketing plans, collaborating with sales teams, negotiating retailer promotions, launching new products, implementing impactful in-store materials, delivering presentations, managing budgets, and improving the omnichannel consumer journey. This 12-month contract role requires strong communication, presentation, and project management skills, along with a deep understanding of the retail landscape. The ideal candidate will have 3-5 years of experience in trade marketing, marketing, or sales, fluency in English and Dutch, and the ability to work effectively across teams.
Must have:
  • Develop and execute trade marketing plans
  • Build strong retailer relationships
  • Manage multiple projects and meet deadlines
  • Excellent communication and presentation skills
  • Fluent in English and Dutch

Job Details

Why PlayStation?

PlayStation isn’t just the Best Place to Play — it’s also the Best Place to Work. Today, we’re recognized as a global leader in entertainment producing The PlayStation family of products and services including PlayStation®5, PlayStation®4, PlayStation®VR, PlayStation®Plus, acclaimed PlayStation software titles from PlayStation Studios, and more.

PlayStation also strives to create an inclusive environment that empowers employees and embraces diversity. We welcome and encourage everyone who has a passion and curiosity for innovation, technology, and play to explore our open positions and join our growing global team.

The PlayStation brand falls under Sony Interactive Entertainment, a wholly-owned subsidiary of Sony Corporation.

Role Overview:

Responsible for developing and executing marketing strategies specifically focused on building relationships with retailers, aiming to increase product visibility and sales within their channels by implementing impactful in-store promotions, new products, … while collaborating closely with the Commercial Manager and Commercial Planning Manager to achieve overall sales goals.

What you’ll be doing:

  • Develop and agree Trade marketing plans with Commercial Manager and Commercial Planning Manager to support retailer goals, revenue growth incl. D@R
  • Work closely with sales teams to ensure alignment between marketing initiatives and sales objectives and communicate effectively to keep them updated on trade marketing activities and results.
  • Building strong relationships with key Retailers, negotiating visibility during promotions and ensuring brand awareness in-store and online
  • New Product Launches: Collaborating with sales, Ops and marketing teams to develop launch plans for new products, ensuring in-store and online visibility.
  • Implementing impactful signage, POS and promotional materials to drive customer engagement and purchase decisions.
  • Collaborate with Commercial managers / Commercial Planning Manage to prepare and deliver presentations to retailers on products and strategies
  • Support execution of Trade Marketing strategies by working directly with retailers
  • Project manage implementation of activations (e.g. IDUs & content, screens, product demonstrations, furniture)
  • Make recommendations to Commercial Managers on how to improve the consumer journey (omnichannel - in-store and online) to increase revenue, D@R and product awareness
  • Manage budgets for Trade Marketing Business Operations costs (inc. D@R) and Co-Op Investment

What we’re looking for:

  • 3-5 years (or equivalent) experience in Trade marketing / Marketing / Sales focused roles
  • Ability to create and implement effective trade marketing plans
  • Ability to oversee the planning, execution and monitoring of trade marketing campaigns
  • Experience building meaningful relationships with retailers, 3rd parties, and internal teams through clear and effective communication
  • Strong communication and presentation skills to effectively communicate marketing plans and results
  • Ability to manage multiple projects simultaneously and meet deadlines.
  • Strong understanding of Retail landscape
  • Ability to work effectively with Sales, Marketing, Operations and other teams to achieve shared goals.

Languages:

  • English: Fluent (verbal and written communication skills)
  • Dutch: Fluent (verbal and written communication skills)

Please refer to our Candidate Privacy Notice for more information about how we process your personal information, and your data protection rights.

Equal Opportunity Statement:

Sony is an Equal Opportunity Employer. All persons will receive consideration for employment without regard to gender (including gender identity, gender expression and gender reassignment), race (including colour, nationality, ethnic or national origin), religion or belief, marital or civil partnership status, disability, age, sexual orientation, pregnancy, maternity or parental status, trade union membership or membership in any other legally protected category.

We strive to create an inclusive environment, empower employees and embrace diversity. We encourage everyone to respond.

PlayStation is a Fair Chance employer and qualified applicants with arrest and conviction records will be considered for employment.

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About The Company

Want to take your career to the next level? Search open job vacancies at any of the Sony Interactive sites by visiting playstation.com/careers/


Sony Interactive Entertainment pushes the boundaries of entertainment and innovation, starting from the launch of the original PlayStation in Japan in 1994. Today, we continue to deliver innovative and thrilling experiences to a global audience through our PlayStation line of products and services that include generation-defining hardware, pioneering network services, and award-winning games. Headquartered in San Mateo, California, with global functions in California, London, and Tokyo, and game development studios around the world as part of PlayStation Studios, we believe that the power of play is borderless. Sony Interactive Entertainment is a wholly owned subsidiary of Sony Group Corporation.  


For more information about our company, please visit SonyInteractive.com. For more information about PlayStation products, please visit PlayStation.com.

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