ASO Director

At Jellyfish, we believe in the power of diverse perspectives and inclusive collaboration. We welcome individuals who excel in collaborative, varied teams and value the unique contributions that each person brings to the table.

Jellyfish is a global digital marketing agency; a unique fusion of tech enthusiasts, creative minds, and media and data experts all united to empower our clients along their digital journey. Our commitment to embracing diverse perspectives fuels our innovation and strategies that challenge the status quo, reinvent media activation, and craft influential stories for our global clients and their customers. Join us in shaping a future where business growth and personal fulfilment go hand in hand.

We're looking for an accomplished ASO strategist to join Jellyfish and lead the strategic roadmap and global service expansion for ASO projects.

You'll report to the VP, Earned Media as the ASO Director, providing ASO recommendations to clients and understanding paid media campaigns such as ASA & GAC and earned media projects, such as SEO and Digital PR.

Your primary responsibilities will include:

• Lead the strategic framework and roadmap for ASO projects
• Grow ASO revenue and total clients
• Lead training programmes internally and externally
• You'll produce sales materials and case studies
• Deliver expertise for marketing on ASO topics
• Deliver metadata and creative test results to clients where required
• Work with the designers and copywriters to develop product roadmaps and ensure important insights are being applied
• Work with the data team to develop new reports and dashboards to deliver ASO insights
• You'll work with the Data Director to review technology providers and proprietary technologies for ASO
• Work with the VP, Earned Media, to align ASO with other organic growth plans like SEO, Digital PR, Organic Social and Web-to-App conversion.

Qualifications

• Experience leading ASO projects at an agency or client side.
• Experience working with app store consoles and data sets to produce relevant insights.
• A desire to nurture and educate a broad group of talent.
• An curious thinker, with levels of evident enthusiasm
• Experience managing paid media for apps and websites
• Knowledge of SEO and CRM
• Proficiency in Apple Search Ads and Google App Campaigns
• Demonstrated expertise in using AI in marketing
• Skills using App UX & CRO
• Familiarity with App Tracking and analytics knowledge
• Client-centric - You'll love getting to know your clients, developing long-lasting relationships and adding value to their business.
• Analytics & Reporting - You'll be a whizz at using data and market insights to inform decisions and develop business strategies.
• Process Improvement - You seek and implement solutions to improve and automate processes.
• Creative Problem Solving - You'll create unique ideas and experiment with new methods and technologies to solve complex issues.

Note: We emphasise skills, expertise and behavioural attributes over years of experience and traditional degrees. If you want to join our collaborative team, we invite you to apply today with your resume in English.

Join Jellyfish and experience a workplace where we prioritise your growth, celebrate your contributions, and empower you to tailor your work environment to suit your needs.

💰 Reward: You'll receive a loyalty salary increase on your Jellyfish anniversary, in addition to our company-wide annual bonus.

💫 Custom Work Environment: Work remotely for up to 60% of your days and shape your day between 8am. and 6:30pm with flexible working hours.

📈 Growth, Your Way: Grow your career with one paid day each month for self-development and access to LinkedIn Learning with unlimited online courses.

👪 Family Support: Enjoy 14 weeks of paid leave for primary caregivers and 4 weeks of paid leave for secondary caregivers. We also provide £1000 (or equivalent) towards courses for returning primary caregivers to support your transition back into work.

Unfortunately, there has been an increase in fake recruiters impersonating Jellyfish and unlawfully using our brand name. If you are unsure if an email with a job offer you have received is genuinely from Jellyfish, or if you suspect any fraudulent activity, please report it to talentacquisition@jellyfish.com.

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