Brand Communications Manager

1 Month ago • All levels • Social Media • Marketing

Job Summary

Job Description

King seeks an exceptional Brand Communications Manager to support its Candy Crush brand. This new role will collaborate with the Marcomms team on earned-first initiatives and campaigns, liaising with internal stakeholders and agencies. Responsibilities include building an always-on brand activity calendar, reviewing social media content, managing PR/social/influencer agencies, ensuring team integration, tracking media coverage, and compiling social trend reports. The ideal candidate possesses strong PR/social media expertise, experience managing agencies in growth environments (consumer tech, media, entertainment preferred), skills in creating engaging social content, understanding of social trends and consumer insights, and excellent communication skills. The role requires coordinating and executing creative earned-first campaigns and working effectively with deadlines and stakeholders.
Must have:
  • Experience managing PR/social agencies
  • Creating engaging social content
  • Understanding social trends
  • Excellent communication skills
  • Execute creative earned-first campaigns

Job Details

Craft:

Marketing

Job Description:

In order to help drive further growth within the business, King is looking to hire an exceptional Brand Communications Manager. This is a new position that has been created in order to support the existing Brand Communications team within King.

Your role within our Kingdom

The Brand Communications Manager role is designed to support the Marcomms team’s efforts to drive conversation, awareness and cultural relevance for the Candy Crush brand. 

 

Key responsibilities:

  • Work alongside the Brand Communications team to drive strategy and execution of earned-first initiatives and campaigns

  • Liaise with key internal stakeholders and agencies to build a robust calendar of always-on brand activity for Candy Crush

  • Support Brand Communications team with reviewing always on content for the Candy Crush social media channels and creator content

  • Coordinate with and day-to-day management of PR, social & influencer marketing agencies

  • Work with key stakeholders internally to ensure integration across Brand Communications team plans and wider Consumer Marketing team

  • Track media coverage and compile social trends reports on progress of the Brand Communications team activity

If you want to be part of a company that creates moments of magical entertainment for millions of players to enjoy on the go, then this is the right job for you. As part of the Brand Communications Team you will enjoy a creative, challenging and collaborative environment where your ideas will be every bit as valued as your Communications expertise.

 

Skills to create thrills

You have great passion for PR and social and how it can be used effectively and positively within a company. You should also have:

  • Experience managing multiple clients in PR or social agencies or managing agencies as part of an in-house team in growth environments with an emphasis on product and popular culture. Preferred industries include consumer technology, media and entertainment

  • Experience in creating engaging social content that resonates with our communities ensuring content ladders up to with our brand positioning and narrative

  • Have a great knowledge of social/digital media channels

  • Understanding social trends and consumer insights

  • Strong consumer/lifestyle background with proven track record in coordinating and executing creative earned-first campaigns 

  • Excellent written and verbal communication skills in English

  • Used to working to deadlines

  • Excellent interpersonal skills so the candidate is able to work with other stakeholders within King and communicate with our agencies as required.

  • Proficient in the use of Microsoft Office packages, including Excel

  • Meticulous attention to detail

About King

At King, we're Making the World Playful. Heard of Candy Crush? We're the creators behind it. With game studios in Stockholm, Malmö, London, Barcelona and Berlin, and offices in Dublin, San Francisco, New York, and Malta, we have a 20-year history of delivering some of the world's most iconic games in the mobile gaming industry and are on a mission to level-up the little moments for our more than 200 million active monthly users. But we aren't just crushing it with candies, we're also behind Farm Heroes, Bubble Witch, Pet Rescue and loads of other sweet games. As a leading interactive entertainment company for the mobile world, King is part of Activision Blizzard, which was acquired by Microsoft.

A Great Saga Needs All Sorts of Heroes

King strives to be a place where everyone can be their most authentic self. We recognize that diversity, equity and inclusion is a vital and continuous conversation, and that change only happens when we all come together. It’s our mission to build a diverse and inclusive Kingdom for our people, players, and community.

Making the World Playful

Making the World Playful is our mission – it’s the thread that connects our people, our players, and our passion for our games. Let’s face it, who doesn’t love a bit of fun?

Kingsters are seriously playful: creative thinkers who balance art and science to bring moments of magic to millions daily. But our players aren’t the only ones that can level-up. We’re always looking for ways to champion each other and make what’s already great, even better.

So, if this feels like a fun way to spend your days, and you share our passion, our values, and our hunger to shape the future, join us in Making the World Playful.

Applications need to be in English.
Discover King at careers.king.com

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About The Company

At King, we’re Making the World Playful. Heard of Candy Crush? We’re the creators behind it and loads of other sweet games like Farm Heroes.

England, United Kingdom (On-Site)

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Malmö, Skåne County, Sweden (On-Site)

London, England, United Kingdom (On-Site)

London, England, United Kingdom (Hybrid)

London, England, United Kingdom (On-Site)

London, England, United Kingdom (Hybrid)

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