Business Development Specialist- Wizards Play Network

4 Weeks ago • 3-5 Years • Business Development

About the job

Job Description

The Business Development Specialist for the Wizards Play Network will focus on expanding the network of game stores and retailers. Key responsibilities include creating partnership acquisition and expansion strategies, acting as a point of contact for partners in the EMEA region, building acquisition strategies, collaborating with program managers, expanding outreach, attending industry events, building relationships with key players, managing the onboarding process for new partners, coordinating meetings with internal teams, tracking key metrics, and creating regular updates. This role requires 3-5 years of experience in partnership management or business development, ideally within gaming or entertainment, and strong communication and organizational skills.
Must have:
  • 3-5 years experience in partnership management
  • Strong communication and organizational skills
  • Experience in international and multicultural environments
  • Background in Gaming/Entertainment (preferred)
  • Ability to build and maintain relationships
Good to have:
  • Second language fluency
  • Experience with data analytics

At Wizards of the Coast, we connect people around the world through play and imagination. From our genre-defining games like Magic: The Gathering® and Dungeons & Dragons® to our growing multiverse, we continue to innovate and build new ways to foster friendship and connection. That’s where you come in!

What is this role about?

Our Play Network group is looking to add a collaborative Business Development Manager to the team!

Our team’s goal is to optimize in-store sales and play along the hobby channel, working on our brands and products visibility and accessibility.

We work with a network of Game Stores and other retailers that form our Play Network partnership program. The Business Development Manager’s role will be working on expanding the network.

 

Key Resposibilities:  

Creating Partnership program Acquisition and Expansion strategy

  • Act as a point of entry and gateway to key partners in EMEA region.
  • Take the lead on building the acquisition strategy and tactics.
  • Collaborate with Play Network Program managers to create a roadway for new types of partners willing to join the network.

 

Coordinate expansion efforts

  • Constantly work on expanding outreach and contact network on behalf of the team.
  • Attend customer conferences, trade shows and industry events.
  • Build strong relationships with key industry players and representatives (distributors, cooperative groups, retail franchises, associations, show organizers etc).
  • Create and manage approval and onboarding process for new categories of partners.
  • Coordinate key meetings and run regular check-ins with Sales, Trade Marketing, Legal and global counterparts.

 

Analysis and communication:

  • Work closely with BI and Data Analytics to track the key acquisition and retention metrics.
  • Build and maintain acquisition trackers.
  • Draft and distribute regular acquisition updates to key internal collaborators.

 

What you'll bring...

  • 3 to 5 years of experience in managing external partnerships or business development efforts. 
  • Background working in international and multicultural environment
  • Ideally a background in Gaming/Video Games/Entertainment.
  • Fluent in English, a second language is a plus.

 

Knowledge, Abilities and Skills we are looking for

  • Strong desire to collaborate and establish relationships with both internal and external partners.
  • Ability and willingness to drive a range of issues, large and small to completion.
  • An ambitious spirit with ability to manage, develop, and build process within a large organization.
  • Willingness to experiment and take calculated risks.
  • Proactively seek out and listen to diverse points of view.
  • Excellent oral, written, and visual communication skills.
  • Strong organizational and collaboration skills.
  • Ability to work independently and address new and ambiguous situations with a solutions-oriented approach.
  • Efficient, capable of prioritizing and balancing multiple projects simultaneously.
  • High attention to detail and super organized.
  • Intermediate to advanced proficiency with Microsoft Office applications including, Word, PowerPoint, Excel & Outlook.

Our Values

  • Be legendary: practice excellence, improve on our legacy, create awesomeness. 
  • Build a well-rounded crew: inclusivity and diversity in both our teams and games.
  • Delve into dungeons: embrace challenges with openness and creativity.
  • Don’t split the party: agree or disagree but commit. Collaborate and have respect for each other.
  • It takes a multiverse: we are driven by the lifelong satisfaction of our fans.

 

We are an Equal Opportunity / Affirmative Action Employer

The above is intended to describe the general content of and the requirements for satisfactory performance in this position. It is not to be construed as an exhaustive statement of the duties, responsibilities, or requirements of the position.

 

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. If you are selected to move forward in our application process and need to request an accommodation, please let your recruiter or coordinator know.

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About The Company

Hasbro is a leading toy and game company whose mission is to entertain and connect generations of fans through the wonder of storytelling and exhilaration of play. Hasbro delivers engaging brand experiences for global audiences through toys, consumer products, gaming and entertainment, with a portfolio of iconic brands including MAGIC: THE GATHERING, DUNGEONS & DRAGONS, Hasbro Gaming, NERF, TRANSFORMERS, PLAY-DOH and PEPPA PIG, as well as premier partner brands.

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