Channel Experience Manager

6 Days ago • All levels • Marketing • $124,300 PA - $186,500 PA

Job Summary

Job Description

The Channel Experience Manager at Sony Interactive Entertainment is responsible for all Trade Marketing expertise and activity within a defined territory. This role requires collaboration with Commercial Managers to negotiate and align strategies with retailers, managing the planning, implementation, and maximization of retailer trade marketing activities, paid media, and marketing assets to boost revenue, awareness, engagement, and ROI. Responsibilities include developing go-to-market strategies, preparing presentations for retailers, negotiating and executing trade marketing vehicles, managing relationships with suppliers, project managing activations (POS, digital screens, product demonstrations, etc.), improving the consumer journey (omnichannel), overseeing budgets, and liaising with internal and external stakeholders. The ideal candidate possesses strong customer journey expertise (omnichannel), trade marketing experience with big-box retailers, and excellent communication and project management skills.
Must have:
  • Trade Marketing expertise
  • Big box retailer experience
  • Project & budget management
  • Excellent communication
  • Customer journey expertise
Good to have:
  • Experience with paid media
  • Understanding of other marketing channels
  • Supplier relationship management
Perks:
  • Medical, dental, vision
  • Matching 401(k)
  • Paid time off
  • Wellness program
  • Sony product discounts
  • Bonus package

Job Details

Why PlayStation?

PlayStation isn’t just the Best Place to Play — it’s also the Best Place to Work. Today, we’re recognized as a global leader in entertainment producing The PlayStation family of products and services including PlayStation®5, PlayStation®4, PlayStation®VR, PlayStation®Plus, acclaimed PlayStation software titles from PlayStation Studios, and more.

PlayStation also strives to create an inclusive environment that empowers employees and embraces diversity. We welcome and encourage everyone who has a passion and curiosity for innovation, technology, and play to explore our open positions and join our growing global team.

The PlayStation brand falls under Sony Interactive Entertainment, a wholly-owned subsidiary of Sony Corporation.

Channel Experience Manager 

Bentonville, AR/Remote

Responsible for all Trade Marketing expertise and activity in the territory. Collaborating with Commercial Managers to negotiate and align strategies with retailers by managing the planning, implementation and maximization of the value of retailers’ trade marketing activities, paid media and our Marketing assets to increase revenue, awareness, engagement and ROI.

What you’ll be doing:

  • Collaborate closely with Commercial Managers to meet business needs and objectives.
  • Develop and propose go to market strategies across a variety of retailers and owned marketing vehicles. Including but not limited to omni-channel activations such as retailer owned placements, media buying, display and search media, print and owned channel, temporary displays etc.
  • Collaborate with Marketing and Commercial managers to prepare and deliver presentations to retailers on products and strategies
  • Negotiate and execute Trade Marketing vehicles at multiple retailers. Provide insights and reporting on various activations.
  • Manage relationships with suppliers to deliver trade marketing activations (POS, Production agencies etc)
  • Project manage implementation of activations (e.g.  Content, digital screens, product demonstrations, fixturing, temporary displays, ecommerce)
  • Make and implement recommendations to Commercial Managers on how to improve the consumer journey (omnichannel - in-store and online) to increase revenue, awareness and engagement.
  • Oversee budgets for Trade Marketing Business Operations costs. and Co-Op Investment (incentives, using retailer media & space, experiential, retailer events, staff competitions, training etc)
  • Manage relationships with internal departments and negotiate with third parties relating to trade marketing activations.
  • Represent local market(s), provide feedback, present reporting, best practices and provide updates on local plans at regional level
  • Liaise with retailer Marketing teams (and our local marketing team) to share visibility on marketing plans

 

What we’re looking for:

  • Customer journey expertise (omnichannel inc. online & in-store)
  • Trade Marketing expertise with big box retailers.
  • Project, stakeholder and budget management
  • Communication & Collaboration
  • Time & priority management
  • Understanding of other Marketing channels (inc. Social media, On-line advertising etc)

Roles they will work with:

  • Collaborating to Commercial managers, Commercial planning manager, Commercial Cat Managers
  • Liaise with suppliers (inc. field merchandising), retailers, third party publishers
  • Liaise with Finance, Operations, Business Analysts
  • Collaborate with Marketing (Marketing Analytics manager, Media, Campaign management etc.)
  • Collaborate with others within Global Marketing team

 

#LI-BR1

 Please refer to our Candidate Privacy Notice for more information about how we process your personal information, and your data protection rights.

 

At SIE, we consider several factors when setting each role’s base pay range, including the competitive benchmarking data for the market and geographic location. 

Please note that the base pay range may vary in line with our hybrid working policy and individual base pay will be determined based on job-related factors which may include knowledge, skills, experience, and location. 

In addition, this role is eligible for SIE’s top-tier benefits package that includes medical, dental, vision, matching 401(k), paid time off, wellness program and coveted employee discounts for Sony products. This role also may be eligible for a bonus package. Click here to learn more.

This is a flexible role that can be remote, with varying pay ranges based on geographic location. For example, if you are based out of Seattle, the estimated base pay range for this role is listed below.

$124,300 - $186,500 USD

Equal Opportunity Statement:

Sony is an Equal Opportunity Employer. All persons will receive consideration for employment without regard to gender (including gender identity, gender expression and gender reassignment), race (including colour, nationality, ethnic or national origin), religion or belief, marital or civil partnership status, disability, age, sexual orientation, pregnancy, maternity or parental status, trade union membership or membership in any other legally protected category.

We strive to create an inclusive environment, empower employees and embrace diversity. We encourage everyone to respond. 

PlayStation is a Fair Chance employer and qualified applicants with arrest and conviction records will be considered for employment.

Similar Jobs

Room 8 Studio - Project Manager, Senior

Room 8 Studio

Bulgaria (On-Site)
3 Months ago
PAPAYA - Legal Operations Manager

PAPAYA

Tel Aviv-Yafo, Tel Aviv District, Israel (On-Site)
2 Weeks ago
Streamline Media Group  Inc  - Technical Artist

Streamline Media Group Inc

Kuala Lumpur, Federal Territory Of Kuala Lumpur, Malaysia (On-Site)
8 Months ago
Netflix - Creative Manager, Local Originals - Thailand

Netflix

Bangkok, Bangkok, Thailand (On-Site)
1 Month ago
Tencent - Technical Director (Games)

Tencent

London, England, United Kingdom (On-Site)
2 Weeks ago
Assystems - Ingénieur Confirmé Sûreté Agression – Bureau d'études H/F

Assystems

Marseille, Provence-Alpes-Côte D'Azur, France (On-Site)
5 Months ago
On Location - Senior Manager, Guest Communications

On Location

Raleigh, North Carolina, United States (On-Site)
3 Weeks ago
PwC - Manager audit financier | Asset Management | CDI | H/F

PwC

Neuilly-sur-Seine, Île-de-France, France (On-Site)
6 Months ago
Activision - EMEA Communications Director, Activision & Blizzard

Activision

(On-Site)
2 Weeks ago
Bragg - Product Marketing Manager

Bragg

Ljubljana, Ljubljana, Slovenia (Hybrid)
2 Weeks ago

Get notifed when new similar jobs are uploaded

Similar Skill Jobs

Hawk Eye Innovations - Transformation Consultant

Hawk Eye Innovations

Basingstoke, England, United Kingdom (Hybrid)
6 Days ago
GoTo Group - Compensation & Benefits Partner

GoTo Group

Bengaluru, Karnataka, India (On-Site)
3 Months ago
ByteDance - Senior Site Reliability Engineer - Data Infrastructure (San Jose)

ByteDance

San Jose, California, United States (On-Site)
5 Months ago
Rackspace Technology - Marketing Operations & Technology Manager

Rackspace Technology

Gurugram, Haryana, India (Remote)
1 Week ago
On Location - Sr. Manager, Event Hospitality & Delivery

On Location

Raleigh, North Carolina, United States (On-Site)
1 Week ago
Axon - Director, Business Systems Analysis (D365 FO)

Axon

Scottsdale, Arizona, United States (Remote)
4 Months ago
Scorewarrior - User Acquisition Manager - Mobile App Networks & DSP

Scorewarrior

Limassol, Limassol, Cyprus (On-Site)
6 Days ago
Trendyol - Category Professionals

Trendyol

Maslak, İstanbul, Türkiye (Hybrid)
5 Months ago
Logitech - Global Digital Marketing Manager – Paid Media

Logitech

Cork, County Cork, Ireland (Hybrid)
2 Months ago

Get notifed when new similar jobs are uploaded

Jobs in United States

Zoox - Systems Engineer - System Validation

Zoox

Foster City, California, United States (Hybrid)
5 Months ago
ByteDance - Brand Partnership Manager

ByteDance

Austin, Texas, United States (On-Site)
6 Days ago
Meta - Game Design Manager

Meta

New York, New York, United States (Remote)
4 Months ago
Zoox - Senior/Staff Software Engineer - Operational Tools

Zoox

Foster City, California, United States (On-Site)
5 Months ago
Meta - Global Sales Analytics Lead

Meta

New York, New York, United States (Remote)
4 Months ago
Evolution - Live In-Studio Game Presenter

Evolution

Atlantic City, New Jersey, United States (On-Site)
1 Month ago
NVIDIA - Compiler Software Engineer Intern - Summer 2025

NVIDIA

Austin, Texas, United States (On-Site)
1 Week ago
Light Speed Studios - Senior Technical Artist

Light Speed Studios

Los Angeles, California, United States (On-Site)
5 Months ago
Universal Music - Coordinator, North America Royalty Audits

Universal Music

Franklin, Tennessee, United States (On-Site)
1 Month ago
Next Level Business Services - Sr. Python Admin

Next Level Business Services

Saint Paul, Minnesota, United States (On-Site)
5 Months ago

Get notifed when new similar jobs are uploaded

Marketing Jobs

Eneba Games - Influencers Marketing Team Lead

Eneba Games

(Remote)
4 Months ago
Playtika - Data Scientist

Playtika

Israel (On-Site)
1 Week ago
Codeway - Marketing Manager

Codeway

İstanbul, Türkiye (On-Site)
1 Week ago
Life church - Product Marketing Strategist

Life church

Edmond, Oklahoma, United States (On-Site)
5 Months ago
Fugo Games - Growth Specialist

Fugo Games

İstanbul, Türkiye (On-Site)
1 Month ago
Scorewarrior - User Acquisition Manager - Mobile App Networks & DSP

Scorewarrior

Limassol, Limassol, Cyprus (On-Site)
6 Days ago
The Walt Disney Company - MarkOps Consultant - Contract

The Walt Disney Company

Singapore, Singapore (On-Site)
4 Months ago
Universal Music - Project Manager, Marketing

Universal Music

Nashville, Tennessee, United States (On-Site)
2 Months ago
Onward Search - Digital Copywriter (Contract)

Onward Search

Westwood, Massachusetts, United States (Hybrid)
4 Months ago
Aristocrat Gaming - SEO & ASO Marketing Expert

Aristocrat Gaming

Barcelona, Catalonia, Spain (Hybrid)
6 Days ago

Get notifed when new similar jobs are uploaded

About The Company

Want to take your career to the next level? Search open job vacancies at any of the Sony Interactive sites by visiting playstation.com/careers/


Sony Interactive Entertainment pushes the boundaries of entertainment and innovation, starting from the launch of the original PlayStation in Japan in 1994. Today, we continue to deliver innovative and thrilling experiences to a global audience through our PlayStation line of products and services that include generation-defining hardware, pioneering network services, and award-winning games. Headquartered in San Mateo, California, with global functions in California, London, and Tokyo, and game development studios around the world as part of PlayStation Studios, we believe that the power of play is borderless. Sony Interactive Entertainment is a wholly owned subsidiary of Sony Group Corporation.  


For more information about our company, please visit SonyInteractive.com. For more information about PlayStation products, please visit PlayStation.com.

Petaling Jaya, Selangor, Malaysia (On-Site)

Aliso Viejo, California, United States (Hybrid)

Aliso Viejo, California, United States (Hybrid)

London, England, United Kingdom (Hybrid)

London, England, United Kingdom (Hybrid)

London, England, United Kingdom (On-Site)

Los Angeles, California, United States (Hybrid)

London, England, United Kingdom (On-Site)

London, England, United Kingdom (Hybrid)

London, England, United Kingdom (Hybrid)

View All Jobs

Get notified when new jobs are added by PlayStation Global

Level Up Your Career in Game Development!

Transform Your Passion into Profession with Our Comprehensive Courses for Aspiring Game Developers.

Job Common Plug