Digital Marketing Manager

This is Adyen

Adyen provides payments, data, and financial products in a single solution for customers like Meta, Uber, H&M, and Microsoft - making us the financial technology platform of choice. At Adyen, everything we do is engineered for ambition. 

For our teams, we create an environment with opportunities for our people to succeed, backed by the culture and support to ensure they are enabled to truly own their careers. We are motivated individuals who tackle unique technical challenges at scale and solve them as a team. Together, we deliver innovative and ethical solutions that help businesses achieve their ambitions faster.

Digital Marketing Manager

Adyen is looking for a data-driven, proactive and collaborative digital marketing manager. This role will work from our Paris office and report directly to the Team Lead France Revenue Marketing.

The digital marketing role is focused on driving impact for Adyen’s acquisition efforts of new customers through marketing. In this role, you’ll be responsible for planning, setting up and optimizing targeted digital marketing campaigns across owned and paid channels.

You are our ideal candidate if you are experienced with B2B digital marketing, a strong communicator and fluent in working with revenue-based goals. You have a hands-on mentality, with an ability to develop, implement, track and optimize new marketing initiatives. This is a matrixed role collaborating across the local and global marketing teams to optimize Adyen’s impact through digital channels.

What you’ll do:

• Work closely with the global acquisition team to plan, set-up and optimize digital marketing campaigns locally, including web, lifecycle, SEO/SEM, paid social and display advertising to drive full funnel impact. 
• Work closely with the local commercial teams to generate sales accepted opportunities from digital channels,
• Leverage analytic tools to determine effectiveness of campaigns and promotions across all digital channels. Optimize on a daily basis,
• Handle local media buying through either direct deals and / or agencies,
• Manage digital agency relationship including campaign briefing, day to day communication, media plans, campaign optimisation, budget allocation, evaluations,
• Manage the localizations and optimizations of the local webpages. Manage landing page creation, web translations, and local SEO optimization, in collaboration with an external agency,
• Manage campaign budgets, analyze past programs and report on performance KPIs,
• Establish repeatable processes, templates and best practices for digital campaigns management and growth.

Who you are:

• Minimum of 3-5 years of experience in digital marketing and customer acquisition. B2B tech experience is a plus.
• Strong background in SEM (both SEO and SEA) and other paid acquisition channels (Social, Display).
• A results-driven marketing professional with a proven ability to strategically create, execute, and optimize successful campaigns for specific audiences, consistently improving marketing ROI.
• Balance between strategic & hands-on: From developing a strategy to execution and optimization. 
• A self-starting and self-motivated contributor with the ability to multitask and prioritize responsibilities.
• A keen interest in experimentation and A/B testing, with a drive to challenge traditional processes and introduce innovative approaches (including those based on AI, like Google Search AI or ChatGPT referencing) to bring fresh ideas to established channels.
• High language proficiency in both French and English.
• Tool knowledge (eg. Google Analytics, Salesforce, Marketo, Looker) is a plus.
• Ability to travel internationally 20%+

Our Diversity, Equity and Inclusion commitments 

Our unique approach is a product of our diverse perspectives. This diversity of backgrounds and cultures is essential in helping us maintain our momentum. Our business and technical challenges are unique, and we need as many different voices as possible to join us in solving them - voices like yours. No matter who you are or where you’re from, we welcome you to be your true self at Adyen. 

Studies show that women and members of underrepresented communities apply for jobs only if they meet 100% of the qualifications. Does this sound like you? If so, Adyen encourages you to reconsider and apply. We look forward to your application!

What’s next?

Ensuring a smooth and enjoyable candidate experience is critical for us. We aim to get back to you regarding your application within 5 business days. Our interview process tends to take about 4 weeks to complete, but may fluctuate depending on the role. Learn more about our hiring process here. Don’t be afraid to let us know if you need more flexibility.

This role is based out of our Paris office. We are an office-first company and value in-person collaboration; we do not offer remote-only roles.