Director of Growth Marketing

1 Month ago • 8 Years + • Marketing

Job Summary

Job Description

The Director of Growth Marketing at GlobalStep will architect the future of demand generation, leading innovative multi-channel B2B campaigns (digital marketing, content marketing, PPC, SEO, social media, email, direct marketing, and events). This role requires developing and executing a comprehensive demand generation strategy aligned with company goals, expanding market presence, leveraging data-driven insights for ROI maximization, and collaborating closely with sales. Responsibilities also include brand development, market research, implementing emerging marketing technologies, managing KPIs and budgets, and fostering collaboration across teams. The ideal candidate will have 8+ years of experience in B2B technology or digital services, ideally with gaming industry experience.
Must have:
  • 8+ years in demand generation leadership
  • B2B technology or digital services exp
  • Strategic planning & execution
  • Multi-channel campaign expertise
  • Data-driven decision-making
  • Marketing automation platform exp
  • Strong communication & collaboration skills
Good to have:
  • Gaming industry experience
  • MBA

Job Details

The Ultimate Role for a Growth Driver!

This is a dream role for a passionate demand generation expert ready to accelerate growth, shape a high-impact strategy, and drive meaningful results at GlobalStep, a global leader with 20 years of proven success in the gaming and digital industries.

Imagine stepping into a thriving organization, already trusted by marquee global brands, backed by an established global infrastructure, and fuelled by a visionary CEO and supportive leadership team committed to investing in a dynamic and rapidly evolving marketing department.

As our Director of Growth Marketing, you will architect the future of demand generation, driving innovative multi-channel campaigns across all lines of service, directly influencing GlobalStep’s growth trajectory—making an immediate, measurable, and rewarding impact from day one.

Key Responsibilities

Strategic Leadership

  • Develop, execute, and optimize a comprehensive demand generation strategy aligned with company goals.
  • Expand GlobalStep’s market presence within target industries and geographies.

Demand Generation & Revenue Growth

  • Lead the strategy and execution of integrated, multi-touch B2B marketing campaigns (including digital marketing, content marketing, PPC, SEO, social media, email, direct marketing, and events) to drive lead generation and pipeline acceleration.
  • Leverage data-driven insights to maximize marketing ROI and support aggressive growth targets.
  • Collaborate closely with Sales to ensure alignment between marketing initiatives and revenue objectives.
  • Optimize customer engagement through compelling content such as whitepapers, blogs, webinars, and case studies.

Brand Development

  • Design campaigns to elevate GlobalStep’s brand presence and positioning in target markets.
  • Develop compelling narratives that highlight GlobalStep’s unique value propositions across services and regions.
  • Establish GlobalStep as a thought leader through strategic content initiatives and industry engagement.

Market Insights & Innovation

  • Conduct market research and competitive analysis to identify growth opportunities.
  • Implement emerging marketing technologies and best practices to maintain market leadership.

Build Comprehensive Demand Generation Engine

  • Establish and manage KPIs and budgets, ensuring clear ROI and performance tracking.
  • Contribute to the identification and integration of key marketing technologies.

Collaboration & Integration

  • Work closely with cross-functional teams (Sales, Product Development, Operations) to deliver cohesive go-to-market strategies.
  • Foster collaboration and accountability within the marketing organization.

Qualifications & Experience

  • Experience: Minimum 8+ years in demand generation or growth marketing leadership roles within B2B technology or digital services. Gaming industry experience is a plus.
  • Strategic Vision: Proven ability to translate business goals into actionable marketing strategies that drive measurable growth.
  • Analytical Expertise: Strong experience in marketing analytics, attribution modeling, and data-driven decision-making.
  • Campaign Leadership: Deep expertise in executing and optimizing multi-channel marketing campaigns.
  • Communication Skills: Exceptional verbal and written communication, with the ability to craft compelling brand narratives.
  • Technical Proficiency: Experience with marketing automation platforms (e.g., HubSpot, Marketo, Pardot) and CRM systems (Salesforce preferred).
  • Education: Bachelor’s degree required; MBA preferred.

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About The Company

GlobalStep focuses on the success of its clients’ digital products, applications and platforms through a comprehensive ecosystem of services that span the full product lifecycle. We enable our clients, from Fortune 100 to start-ups, to drive revenue and create high impact digital experiences. Our services include Product Design, Development and Deployment, Digital Assurance, Product Localization, Analytics & Insights, and Customer Support & Monetization.

Our specialized gaming practice helps over 200 game studios across the world deliver amazing, immersive games to their customers across all platforms. We help develop, test and localize games. Our analytics & insights practice enables game development teams around the world to hone the digital experience to resonate with players. Our player support practice enables engagement and monetization.

With service locations and studios in North America, UK, Europe, and Asia, we have a tightly integrated services model across geographies and lines of services, all fully focused on enabling the success of our clients.

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