Lead Analyst, Marketing Analytics

2 Weeks ago • 5 Years + • Data Analyst • Marketing • $115,900 PA - $144,900 PA

Job Summary

Job Description

As a Lead Analyst, Marketing Analytics at DraftKings, you'll collaborate with marketing stakeholders to optimize channel spending, creative performance, and campaign timing. You'll develop and maintain analytical frameworks to understand customers and inform cross-channel marketing strategies. You'll partner with marketing operators to solve business problems and present key findings to senior leadership. Responsibilities include collaborating with teams focused on customer lifetime value and integrated marketing strategy, creating dashboards using Tableau, and proactively generating new ideas. This role directly impacts budgeting and strategic decisions for the lottery business.
Must have:
  • 5+ years in business analytics/data science with marketing focus
  • Strong problem-solving & communication skills
  • Proficiency in SQL, Snowflake, Excel, A/B testing
  • Tableau expertise for dashboards and reporting
  • Statistics, hypothesis testing, optimization knowledge
Good to have:
  • Experience with R, Python, or statistical programming languages
Perks:
  • Bonus
  • Equity
  • Benefits

Job Details

We’re defining what it means to build and deliver the most extraordinary sports and entertainment experiences. Our global team is trailblazing new markets, developing cutting-edge products, and shaping the future of responsible gaming.

Here, “impossible” isn’t part of our vocabulary. You’ll face some of the toughest but most rewarding challenges of your career. They’re worth it. Channeling your inner grit will accelerate your growth, help us win as a team, and create unforgettable moments for our customers.

The Crown Is Yours

As a Lead Analyst on the team, you will help drive success and optimizations of our Lottery marketing strategy. Using your experience in data analysis, stakeholder management and problem solving, you will play a key role in partnering with a variety of internal teams to drive valuable insights and guidance to help shape our marketing strategy. In this role, your leadership & analyses will directly impact budgeting and strategy decisions to help drive further growth of our lottery business.

What you’ll do as a Lead Analyst, Marketing Analytics

  • Collaborate with marketing stakeholders to optimize channel spend effectiveness, creative performance and spend flighting.

  • Develop and maintain analytical frameworks to better understand our customers to inform cross channel marketing strategy decisions.

  • Partner with marketing operators and stakeholders to define business problems and deliver analytically rigorous solutions that enhance payback.

  • Present key findings up through senior leadership to inform business decisions.

  • Collaborate cross-functionally with teams focused on customer LTV, lottery product and integrated marketing strategy.

  • Use strong Tableau skills to create and maintain tracking of key operational metrics and provide actionable insights to stakeholders.

  • Proactively generate new ideas, build business cases, and measure results to help DraftKings Marketing Analytics stay best-in-class.  

What you’ll bring

  • Bachelor’s degree or equivalent in Mathematics, Statistics, Economics, Computer Science, Engineering, Business Analytics, or another relevant discipline.

  • 5+ years of experience in business analytics or data science, with a proven track record in marketing analytics.

  • Strong ability to distill complex problems into actionable frameworks and communicate results effectively to cross-functional stakeholders.

  • Proficiency in SQL/Snowflake and Microsoft Excel, with experience managing large-scale data analysis projects.

  • Extensive experience with A/B testing, experimental design, and other analytical testing methods.

  • Proficiency in Tableau or similar data visualization tools to create impactful dashboards and reports.

  • Solid foundation in statistics, hypothesis testing, and optimization techniques.

  • Experience with R, Python, or statistical programming languages is a plus.

#LI-BG1

Join Our Team

We’re a publicly traded (NASDAQ: DKNG) technology company headquartered in Boston. As a regulated gaming company, you may be required to obtain a gaming license issued by the appropriate state agency as a condition of employment. Don’t worry, we’ll guide you through the process if this is relevant to your role.

The US base salary range for this full-time position is 115,900.00 USD - 144,900.00 USD, plus bonus, equity, and benefits as applicable. Our ranges are determined by role, level, and location. The compensation information displayed on each job posting reflects the range for new hire pay rates for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific pay range and how that was determined during the hiring process. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

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