Product Manager - Growth

Kuda is a money app for Africans on a mission to make financial services accessible, affordable and rewarding for every African on the planet.
We’re a tribe of passionate and diverse people who dreamed of building an inclusive money app that Africans would love so it’s only right that we ended up with the name ‘Kuda’ which means ‘love’ in Shona, a language spoken in the southern part of Africa.
We’re giving Africans around the world a better alternative to traditional finance by delivering money transfers, smart budgeting and instant access to credit through digital devices.
We’ve raised over $90 million from some of the world's most respected institutional investors, and we’re rolling out our game-changing services globally from our offices in Nigeria, South Africa, and the UK.

Role Overview

We are seeking a Growth Product Manager to develop and execute growth strategies aimed at increasing acquisition, engagement, and retention. This role requires a blend of product management, data-driven growth, and collaboration with Marketing and Sales teams, leveraging growth technology tools (CDP, Attribution, Behavioural Analytics, CRMs) to optimize the customer journey and unlock scalable growth. The ideal candidate will design growth-oriented features (e.g., referrals, onboarding enhancements, loyalty programs) that enhance adoption and retention.

Roles and responsibilities:

• Take full ownership of the Kuda Business growth roadmap, ensuring alignment with Kuda’s OKRs and setting a clear vision for scaling Kuda Business.
• Lead a cross-functional team of engineers and designers fostering collaboration and ensuring high-quality execution of growth initiatives.
• Develop and execute data-driven growth strategies to increase customer acquisition, activation, engagement, and retention for Kuda Business.
• Own, understand, and optimize growth metrics, using these to inform product roadmap decisions, identify performance gaps, and provide insights to C-Suite executives.
• Discover, develop, and enhance growth-focused features to boost customer adoption and lifetime value.
• Implement and optimize growth and attribution tools (e.g., Mixpanel, Segment, Iterable) to measure and enhance acquisition and engagement efforts.
• Design, execute, and iterate A/B tests, personalization strategies, and growth experiments using data, research, and user insights to optimize acquisition, feature