Senior Marketing Manager - Northern Europe

Before jumping in on all the information about the role and what you can bring to the table, let us introduce ourselves real quick.

About us

We are Insider, a B2B SaaS company that drives growth for its clients around the world. How are we achieving this? We are the #1 AI-native platform for Customer Experience and Marketing—offers marketers a single platform to deliver unique experiences per person, drive profitable growth, and unleash peak productivity and efficiency. Our platform connects data across channels, predicts future behavior with AI, and individualizes experiences from a single platform.

We have just celebrated our $500M Series E funding round, led by General Atlantic. Before this, we’ve unlocked unicorn status following our Series D round. We are backed by top-notch investors, including Sequoia Capital, QIA, Riverwood, and Endeavor Catalyst, and trusted by 1200+ brands from high-growth startups to the most prestigious Fortune 500 companies such as Samsung, Coca-Cola, Nike, L’Oreal, Singapore Airlines, Virgin, Nestle, Nissan, Lenovo, Puma, IKEA, Allianz, Dominos, CNN, and the list goes on.

Having unlocked unicorn status, Insider was congratulated for becoming one of the only woman-founded, women-led B2B SaaS unicorns in the world, to achieve $200M in CARR (Committed Annual Recurring Revenue). Insider was named a leader in The Forrester Wave for Cross-Channel Campaign Management 2021, and Leader in the IDC MarketScape: Worldwide Omnichannel Marketing Platforms for B2C Enterprises 2023 Assessment. The company has been recognized in The Top 1% of all software companies worldwide in G2’s 2024 Software Awards, and named in The Top 10 Best Software Products with the most #1 rankings alongside other software legends like Google, Zoom, and Monday.com. According to G2’s Spring’24 reports. Insider is also the #1 G2 Leader in 6+ categories, including Customer Data Platforms (CDP), Personalization Engines, Personalization Software, Mobile Marketing, Customer Journey Analytics, and e-commerce Personalization.

When our team founded Insider, they not only sought to create a product company but also to build the most socially progressive technology community in the world. Through our corporate social responsibility initiatives like 100Projects SheCodes, SheLeads, and SheMarkables, our community has committed to scaling its impact into our communities across 27+ countries, spearheading transformative projects in areas such as health, education, farming, animal rights, and increasing the proportional representation of women in STEM careers. 

Behind all these achievements, there is an exceptionally talented and passionate team across 27+ countries that moves fast and agile, creates cutting-edge products, and focuses on making an impact. If you want to join us on this journey, just keep reading.

First things first:

What is this role about? We are Insider, the world’s first Integrated Growth Management Platform that is loved by marketers crafting experiences for the world’s most renowned enterprise brands. We help enterprise brands connect customer data across channels, predict future behaviour with AI and individualise experiences.

We are expanding our Marketing nation across 25 countries and we are currently for our Senior Marketing Manager, Northern Europe. If you are a self-starter who has a passion for B2B Marketing and if you are interested in building up the market presence of a unicorn SaaS company in the biggest market in the world, if you are up for the challenge of your lifetime, this is probably the role for you. Come and join our dynamic Marketing team to create your own playground and take our Northern Europe (United Kingdom, Benelux, Nordics)  marketing strategy to the next level. Read on if you want to discover how it feels to become one of us.

You’re probably expecting an eye-catching, mesmerising job description that will sweep you off your feet, flavoured with the coolest startup jargons. After all, we’re a Sequoia and Riverwood-backed company, with an awarded woman CEO and a team across the globe that takes the word “diversity” very seriously. But that’s exactly why we think that nothing says more than the real experience. We’re underdogs who believe in the power of actions more than anything else.

So we asked our VPs of Marketing, Regional Marketing Managers, Country Managers, and Sales Teams to tell us what they would expect from our Senior Marketing Manager, Northern Europe and this is what they told us

• Builds and owns the marketing strategy and execution for UK, Benelux & Nordics, working closely with the global marketing team, your local team of marketing specialists, and the local sales team, to increase awareness, drive engagement, generate leads, and support conversion rates
• Manages all local marketing activities: demand generation, ABM, events, customer marketing, web, content, and PR
• Owns the event marketing program calendars, organising both Insiders events and industry events, managing all aspects of the projects from speakers recruitment to logistics
• Creates locally relevant assets to aid with sales and campaigns - case studies, whitepapers, guides,
• Works closely with sales to measure program performance and lead quality

• Degree in Business, Marketing or a related field
• +5 years of previous experience in B2B marketing, ideally for a SaaS business
• Solid leadership skills with experience in building and managing teams.
• Good knowledge of digital space
• Experience using marketing automation and CRM tools (e.g. Hubspot, Marketo, Eloqua, Pardot, Salesforce) 
• Strong oral and written communication skills with the ability to create and pitch compelling marketing materials strong creative problem-solving skills
• Extraordinary attention to detail
• Excellent event planning and execution skills
• The ability to maintain a positive attitude

We provide equal opportunity in a zero-discrimination workplace and not just welcome but also embrace everyone without regard to sex, race, color, nationality, religion, gender identity, sexual orientation, disability status, citizenship, or marital status.

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