Team Lead Strategy (all genders)

2 Months ago • 5 Years +
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About the job

SummaryBy Outscal

Lead Strategy Team at tonies®, 5+ years exp. in strategy, strong leadership, project management, consumer goods exp., fluent in German & English.
You as part of tonies:

The Strategy Team is responsible for the overall strategic development of tonies®. This includes identifying strategic areas of action based on analyses of the external market and competitive environment and internal performance, defining and continuously developing our strategic roadmap, and ensuring the implementation of our strategic priorities in close collaboration with top management and their teams.  


As the Team Lead Strategy, you will lead the Strategy Team, act as a sparring partner for your team, and support your team members in their development. You will report to the Chief of Staff to the CEO and maintain close communication with top management. If you are a strategy expert with a passion for team leadership and eager to help us continue the success story of tonies®, then we are looking for you. 

Your tasks and responsibilities will include:
  • Strategic Areas of Action: You identify strategic areas of action based on relevant analyses of our market and competitive environment and our business development, and ensure their implementation.

  • Strategy Development and Implementation: You are responsible for designing the strategy development process, continuously developing and implementing our strategic roadmap, and tracking success.

  • Strategic Projects: You lead important strategic projects with company-wide relevance and cross-functional project teams.

  • Business Perspectives: You Identify and evaluate new business potentials, including creating well-founded business cases.

  • Team Leadership: You lead the Strategy Team and are responsible for its development.  

What we are looking for:
  • You have at least 5 years of professional experience in relevant positions, including team leadership experience, ideally in top-tier strategy consulting, investment banking, or a fast-growing start-up/scale-up.

  • You have experience in managing complex strategic projects and familiarity with the consumer goods, retail, and/or e-commerce industries.

  • You possess strong leadership and motivational skills, problem-solving competence, assertiveness, and analytical skills.

  • You are experienced in managing complex stakeholder groups, including senior management. You always keep the big picture in mind and are proactive and effective in change management.

  • You have excellent communication skills in German and English and enjoy working in interdisciplinary and intercultural teams.

  • You are proficient in common MS Office programs (especially PowerPoint and Excel); experience with Tableau is a plus.

  • You are prepared to be on-site at our Düsseldorf office 2–3 times a week to ensure effective communication and collaboration.

  • You are enthusiastic about tonies, our vision, and our products, and are ready to actively shape our exciting journey with dynamic growth.


Why tonies?
  • Global Teamwork: We collaborate across departmental and country borders on our vision to bring the Toniebox into every child's room in the world.
  • Come as you are: This applies not only to the dress code but also to everything else. Because only where you truly feel comfortable can you give your best.
  • Mobility: Choose the option that suits you best - a Deutschlandticket (public transport ticket) for unlimited mobility, a monthly contribution for an office parking space, a leasing bicycle, or a remote work subsidy.
  • Enhanced Security: Benefit from subsidies for company pension plans, occupational pension schemes, and occupational disability insurance.
  • Rest & Time Off: Enjoy 30 days of paid annual leave as well as three additional days off such as Rosenmontag, Christmas Eve, and New Year's Eve. After one year of employment, you can also use up to 10 "toniecation days" (unpaid leave days).
  • Flexible Working: Equipped with individual equipment, you can work remotely for up to 5 days in consultation with your team - depending on your area of responsibility. And if you're up for a workation, you can work from abroad for up to 4 weeks per year with us.
  • Continuous Learning: Benefit from our internal and external training opportunities as well as an individual learning budget to continuously expand your knowledge.
  • Language Learning & Relaxation: Improve your communication skills with the language learning app Babbel and find relaxation through our access to the meditation app Calm.
  • Discounts: Benefit from attractive discounts on our entire range of tonies products.
Good to know:
As part of our principles, we are committed to supporting inclusion and diversity at tonies®. We actively celebrate our colleagues’ different abilities, ethnicities, faith and gender. Everyone is welcome and supported in their development at all stages in their journey with us. 

We look forward to hearing from you!

Esther Sommerfeld
Talent Acquisition Lead
About us
tonies® is the world’s largest interactive audio platform for children with more than 7 million Tonieboxes and 88 million Tonies sold. The intuitive and award-winning audio system has changed the way young children play and learn independently with its child-safe, wireless, and screen-free approach. Tonieboxes have been activated in over 100 countries, the content portfolio includes more than 1,100 Tonies figurines in several languages.

About The Company

tonies® is the world’s largest interactive audio platform for children with more than 6.8 million Tonieboxes and 82 million Tonies sold.


The intuitive and award-winning audio system has changed the way young children play and learn independently with its child-safe, wireless, and screen-free approach. 


Tonieboxes have been activated in over 100 countries, the content portfolio includes more than 1,100 Tonies figurines in several languages. 

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