Customer Marketing Manager

3 Months ago • 5 Years + • Marketing • $86,000 PA - $147,000 PA

Job Summary

Job Description

Egnyte seeks a Customer Marketing Manager to develop and execute customer marketing programs driving pipeline and revenue. This role requires partnering with sales, product marketing, and demand generation teams to create strategies leveraging customer insights. Responsibilities include designing programs for cross-sell/upsell, analyzing customer data to identify trends, contributing to Egnyte's product-led motion, developing quarterly plans, and reporting on campaign performance. The ideal candidate possesses strong analytical skills, excellent communication, and experience with marketing technologies (Salesforce, Marketo, etc.).
Must have:
  • 5+ years B2B SaaS marketing experience
  • Proven track record of hitting targets
  • Excellent communication & analytical skills
  • Experience with Salesforce, Marketo, etc.
  • Strong cross-functional collaboration skills
Good to have:
  • Growth marketing experience
  • Experience with Outreach.io, Tableau
Perks:
  • Competitive salaries and benefits
  • Company equity
  • Flexible hours and generous time off
  • 401k Retirement Plan
  • Health Savings Account
  • Paid Parental Leave
  • Gym, cell phone, and internet reimbursement
  • Discounted pet insurance and other perks

Job Details

Description

Job Description:

 

Customer Marketing Manager

Remote, Texas, Office

 

EGNYTE YOUR CAREER. SPARK YOUR PASSION.

Egnyte is a place where we spark opportunities for amazing people. We believe that every role has a great impact, and every Egnyter should be respected. When joining Egnyte, you’re not just landing a new career, you become part of a team of Egnyters that are doers, thinkers, and collaborators who embrace and live by our values:

  Invested Relationships

  Fiscal Prudence

  Candid Conversations

 

ABOUT EGNYTE

Egnyte is the secure multi-cloud platform for content security and governance that enables organizations to better protect and collaborate on their most valuable content. Established in 2008, Egnyte has democratized cloud content security for more than 22,000 organizations, helping customers improve data security, maintain compliance, prevent and detect ransomware threats, and boost employee productivity on any app, any cloud, anywhere. For more information, visit www.egnyte.com.

 

Egnyte is looking for a stellar customer marketing manager, that has previous experience marketing to and driving demand within a customer-base. This candidate should have a proven track record of hitting pipeline and revenue targets through effective customer marketing strategies. The ideal candidate has a growth mindset, values a close partnership with sales, and has broad experience across multiple channels and growth. Building, maintaining, and supporting relationships with sales counterparts is critical to success in this role.

 

WHAT YOU’LL DO:

Partner cross-functionally with sales, product marketing, field marketing, demand generation, and other stakeholders to help build customer marketing programs that drive pipeline and revenue within our core verticals

Utilize customer insights to design and implement programs that will drive additional cross-sell and upsell revenue

Analyze and segment customers with product usage insights to identify trends and patterns useful in demand gen programs

Work cross functionally to help build Egnyte's product-led motion. Specifically focused on giving sales "at-bats" to drive additional pipeline and revenue

Develop quarterly plans and work closely with Sales to modify/adapt based on pipeline coverage or gap needs.

Earn the role of trusted advisor on all thing’s customer pipeline and revenue to Sales leadership

Work with Marketing and Sales Ops to track, analyze and report on campaign performance across all channels

Proactively identify gaps, trends, standard methodologies, headwinds, and tailwinds that impact the vertical

Work with Product Marketing to understand our content and messaging strategy, ideal customer profile, and personas to ensure enablement and regional consumption

Manage field marketing budget and third-party vendors

 

YOUR QUALIFICATIONS:

 

       5+ years of experience in B2B SaaS marketing, with a focus on customer programs and analytics. Growth marketing experience preferred

       Excellent verbal communication, organization, project management, and writing skills

       Knowledge and understanding key technologies – Salesforce, Marketo, Outreach.io, Tableau

       Bachelor’s degree in marketing, Business, or a related field

       Strong analytical skills, with the ability to interpret data for strategic decision-making

Highly motivated with strong organizational skills, attention to detail, and ability to autonomously prioritize multiple requests

Ability to create and present to executives as well as effectively work directly with sales teams

Building strong working relationships, influencing and collaborating for cross-functional teamwork

Business acumen with high proficiency in Excel, Word, and PowerPoint

 

COMPENSATION:

·  Our compensation reflects the cost of labor across multiple U.S. geographic locations and pay varies based on defined markets. The standard base pay range for this position across the U.S. is $86k - $147k annually. Pay varies by work location and may also be dependent on job-related skills, knowledge, and/or experience. During the interview and/or hiring process, your recruiter can share more information about the compensation package specific to the role and job location.

 

BENEFITS:

·  Competitive salaries and comprehensive benefits

·  Company equity depending on role and level

·  Flexible hours and generous time off (RTO, Responsible Time Off) to help support your work-life balance

·  Paid holidays and sick time

·  401(k) Retirement Plan (Traditional, Roth and Mega Backdoor Roth)

·  Health Savings Account (HSA) with a generous employer contribution

·  Up to 12wks of paid Parental and Adoption Leave to help you grow your family

·  Modern and collaborative offices located in Spokane, WA; Draper, UT; Raleigh, NC; Mountain View, CA; Reading, England, and Poznan, Poland

·  Gym, cell phone, and internet reimbursement

·  Free well-being apps such as Peloton, Carrot, and Spring Health for Guardian are offered, as well access to our Employee Assistance Program (EAP)

·  Perks include discounted pet insurance, electronics, theme park tickets, travel, plus more

·  Your own Egnyte account with lifetime access

 

Equal Employment Opportunity

Egnyte, Inc. is an Equal Opportunity Employer that does not discriminate on the basis of actual or perceived race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth, pregnancy-related conditions, and lactation), gender identity or expression (including transgender status), sexual orientation, marital status, military service and veteran status, physical or mental disability, genetic information, or any other characteristic protected by applicable federal, state, or local laws and ordinances. Egnyte, Inc.'s management team is dedicated to this policy with respect to recruitment, hiring, placement, promotion, transfer, training, compensation, benefits, employee activities, access to facilities and programs, and general treatment during employment.

 

Commitment To Diversity, Equity, and Inclusion:

At Egnyte, we celebrate our differences and thrive on our diversity for our employees, our products, our customers, our investors, and our communities. Our global Egnyte Employee Communities (EECs) support representation and inclusion across our diverse workplace. Egnyters are encouraged to bring their whole selves to work and to appreciate the many differences that collectively make Egnyte a higher-performing company and a great place to be.

Any employees with questions or concerns about equal employment opportunities in the workplace are encouraged to bring these issues to the attention of hr@egnyte.com. Egnyte, Inc. will not allow any form of retaliation against employees who raise issues of equal employment opportunity. If employees feel they have been subjected to any such retaliation, they should contact hr@egnyte.com. To ensure the workplace is free of artificial barriers, violation of this policy including any improper retaliatory conduct will lead to discipline, up to and including discharge. All employees must cooperate with all investigations conducted pursuant to this policy.

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