VP, Disney DTC Pricing and Yield Management

3 Months ago • 12 Years + • Operations • $232,500 PA - $311,900 PA

Job Summary

Job Description

The VP, Disney DTC Pricing and Yield Management, reporting to the SVP, Subscription Planning, will lead the global pricing and yield management strategy for Disney's Direct-to-Consumer (DTC) business. Responsibilities include developing and maintaining a robust pricing strategy, conducting quantitative and qualitative research, collaborating with cross-functional teams (Data, Finance, Operations, Insights, and Strategy), driving consensus on optimal pricing for all subscription products, and analyzing pricing impacts. The role requires deep understanding of the streaming business model, strong analytical skills, and experience in dynamic pricing and yield management within the entertainment industry. The ideal candidate will be data-driven, possess excellent communication skills, and be able to influence decisions at all levels of the organization.
Must have:
  • 12+ years experience in dynamic pricing and yield management
  • Expertise in data analysis, modeling, and visualization
  • Experience in entertainment/media
  • Excellent communication and interpersonal skills
  • Strong analytical and problem-solving abilities
Good to have:
  • Graduate degree
  • Experience with advertising monetization
Perks:
  • Bonus
  • Long-term incentives
  • Full range of medical, financial, and other benefits

Job Details

Job Summary:

Job Summary:

The VP, Disney DTC Pricing and Yield Management will support the Disney DTC Business Team and report to the SVP, Subscription Planning. This position will work very closely with a range of cross-functional leaders to provide senior-level analytical and strategic oversight of our pricing and yield management strategy globally. Tactically, the VP, Disney DTC Pricing and Yield Management will be critical in managing the Disney DTC annual pricing and promotional strategy, as well as aligning the optimal price points for all subscription products across the organization. This role requires developing a deep understanding of TWDC internal structure, business culture, and objectives while managing highly complex products and ambitious operating goals. This is a hands-on role, and the right candidate will bring significant experience in pricing, value for money analysis, supply and demand analytics, consulting, and execution, along with a clear understanding of the streaming business model and its positioning within the larger entertainment landscape.

Responsibilities:

Own pricing and yield management strategy

  • Develop, maintain, and iterate on a robust pricing and yield management strategy to guide discussions on a working team and executive leadership level.
  • Provide frameworks for thinking through pricing decisions rooted in historical Disney DTC data that can be relied upon in both granular and high-level contexts.
  • Drive a qualitative and quantitative research agenda that can support pricing decisions for all markets.
  • Design intuitive and easily digestible impact analyses for teams to contextualize the potential impact of changes in price.
  • Create scenarios showing outcome probabilities for various pricing strategies, including impacts on subscriber metrics (signups, churn, engagement, etc).

Collaborate with cross-functional teams spanning Data, Finance, Operations, Insights and Strategy

  • Partner with Data to develop a robust pricing model based on a range of inputs, including actuals, on a global basis; create easily digestible dashboards for teams to leverage for source of truth information and analyses; determine new sources of information and analyses as needed.
  • Work closely with Finance to enable rapid and scalable scenario analysis of subscriber, revenue and operating income impacts of adjusting prices of subscription products.
  • Provide strategic support to various teams in developing go-to-market and communications strategies for pricing and other promotional activities (e.g. winback offers, bundling).
  • Collaborate with Insights and Strategy to translate customer survey data into customer reaction scenarios in the context of pricing options.
  • Work with Regional teams to provide data-driven insight and advise on pricing decisions in the context of all business objectives.

Drive consensus on optimal pricing for all subscription products

  • Leverage a data-driven approach to generate buy-in from cross-functional partners and regional stakeholders on the most optimal pricing for Disney globally.
  • Strengthen the DTC organization’s ability to use willingness to pay and value for money indicators to support pricing decisions.
  • Champion an “always learning” pricing function and incessantly monitor consumer sentiment and spending behavior on Disney DTC and other entertainment services.
  • Highlight potential benefits or shortfalls of other monetization opportunities (e.g. advertising) with an emphasis on impacts to specific customer segments.
  • Systematically analyze pricing impacts and refine models and prior assumptions considering real world data.

Basic Qualifications:

  • Minimum of 12 years of progressive work experience with specific expertise in dynamic pricing and yield management.
  • Experience in entertainment, media, technology, marketing, or related disciplines.
  • Exposure to people and organizations rooted in data, data engineering, and analytics.
  • Expertise in exploratory data analysis, advanced reporting, data modeling and visualizations to serve the dual purpose of driving decision making and delivering fact-based actionable recommendations.
  • Excellent written and oral communication skills across all levels and audiences.
  • Strong interpersonal skills and proven ability to build relationships, influence decisions and drive results through internal partnerships at all levels.
  • Ability to expertly field both internal and external business requests and manage changing priorities.
  • Emotional intelligence with a proven track record of perceiving needs, adjusting quickly and handling ambiguity.
  • Highly focused and results-oriented in supporting sophisticated, deadline-driven operations; able to identify goals and priorities and resolve issues in any project stage.
  • Strong initiative and a willingness to get things done quickly and accurately. Strong planning and organizational skills, with the ability to drive projects to completion.
  • Ability to function effectively in a highly charged executive environment, and the ability to discern when to act independently.
  • Demonstrated business acumen with well-developed planning and analytical skills, using a global perspective.
  • Highest degree of integrity supported by a flawless record of maintaining confidentiality.
  • Undergraduate degree required; Graduate degree preferred


The hiring range for this position in Burbank/Glendale, CA is $232,500.00-$311,800.00 and NY is $232,500 - $311,900. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

Similar Jobs

PwC - Risk Management Banking - Manager (m/f/d)

PwC

Luxembourg (On-Site)
4 Months ago
ION - Senior Business Consultant – ITS

ION

Graz, Styria, Austria (On-Site)
4 Months ago
Warner Bros. Discovery - Planner, Suscriber Forecast

Warner Bros. Discovery

Buenos Aires, Buenos Aires, Argentina (On-Site)
3 Months ago
Netflix - Associate, FP&A

Netflix

Los Angeles, California, United States (On-Site)
3 Months ago
LeoVegas - Customer Experience Advisor - English speaking Markets

LeoVegas

Sliema, Malta (Hybrid)
3 Months ago
OKX - Senior Associate, Risk Operations (Fraud Risk, Mandarin & English Support)

OKX

Kuala Lumpur, Federal Territory Of Kuala Lumpur, Malaysia (On-Site)
4 Months ago
DraftKings - Lottery Fulfillment Supervisor

DraftKings

North Andover, Massachusetts, United States (On-Site)
3 Months ago
dmg - Senior Operations Analyst

dmg

Cincinnati, Ohio, United States (On-Site)
4 Months ago
Google - Vendor Manager, Machine Learning Data Operations

Google

(On-Site)
3 Months ago

Get notifed when new similar jobs are uploaded

Similar Skill Jobs

Paypal - Sr Financial Analyst , Merchant Lending

Paypal

New York, New York, United States (Hybrid)
4 Months ago
Myntra - Manager - Business Planning

Myntra

Bengaluru, Karnataka, India (On-Site)
4 Months ago
Netflix - Associate, FP&A, Finance & Operations

Netflix

Los Angeles, California, United States (On-Site)
3 Months ago
Warner Bros. Discovery - Manager, Finance, DTC Ad Sales

Warner Bros. Discovery

New York, New York, United States (On-Site)
3 Months ago
Voodoo - Financial Controller

Voodoo

Paris, Île-de-France, France (On-Site)
4 Months ago
The Walt Disney Company - Manager, Disney+ Pricing and Yield Management

The Walt Disney Company

Glendale, California, United States (Hybrid)
3 Months ago
The Walt Disney Company - VP, Disney Streaming Pricing and Yield Management

The Walt Disney Company

Glendale, California, United States (On-Site)
3 Months ago
PwC - Risk Management Banking - Manager (m/f/d)

PwC

Luxembourg (On-Site)
4 Months ago

Get notifed when new similar jobs are uploaded

Jobs in New York, New York, United States

Nagarro - Senior Analyst, Support Sales

Nagarro

New York, New York, United States (On-Site)
4 Months ago
Fluence - Regional Trainer - Americas Services (Energy Storage)

Fluence

Phoenix, Arizona, United States (On-Site)
3 Months ago
brightline - Full Stack Web Developer

brightline

Ashburn, Virginia, United States (On-Site)
3 Months ago
Cirrus Logic - Spring Co-Op - Analog Design Engineer (TP-99)

Cirrus Logic

Austin, Texas, United States (On-Site)
4 Months ago
Paypal - Engineer, Backend (Python)

Paypal

San Jose, California, United States (Hybrid)
4 Months ago
Mashgin - Deployment Engineer - Texas

Mashgin

Houston, Texas, United States (Remote)
4 Months ago
Netflix - Senior Test Engineer (L5), iOS Games SDK

Netflix

United States (Remote)
3 Months ago
Hedra - Frontend Engineer

Hedra

San Francisco, California, United States (On-Site)
5 Months ago
Anavation - Senior Vulnerability Researcher

Anavation

Chantilly, Virginia, United States (On-Site)
4 Months ago
Meta - UX Researcher, Qualitative

Meta

Seattle, Washington, United States (On-Site)
3 Months ago

Get notifed when new similar jobs are uploaded

Operations Jobs

Fanatics - Recruiting Coordinator

Fanatics

Winona, Minnesota, United States (On-Site)
4 Months ago
NinjaVan - Linehaul Team Leader Palu

NinjaVan

Central Sulawesi, Indonesia (On-Site)
4 Months ago
LegalZoom - Manager, Virtual Mail

LegalZoom

Beaverton, Oregon, United States (On-Site)
4 Months ago
Vidsy - Resource Manager

Vidsy

London, England, United Kingdom (Hybrid)
4 Months ago
USE Insider - Solution Architect - Taiwan

USE Insider

Taipei City, Taiwan (Hybrid)
4 Months ago
Sinch - Deliverability Specialist

Sinch

United States (Remote)
3 Months ago
Equivalent Jobs - HEAD OF IT OPERATIONS

Equivalent Jobs

(Remote)
3 Months ago
Crunchyroll - Senior IT Operations Specialist

Crunchyroll

Hyderabad, Telangana, India (On-Site)
3 Months ago
Playtech - IT Operations Solution Engineer

Playtech

(On-Site)
4 Months ago
The Walt Disney Company - Manager, Disney+ Pricing and Yield Management

The Walt Disney Company

Glendale, California, United States (Hybrid)
3 Months ago

Get notifed when new similar jobs are uploaded

About The Company

From classic animated features and exhilarating theme park attractions to cutting edge sports coverage, and the hottest shows on television, The Walt Disney Company has been making magic since 1923, creating unforgettable stories that connect with audiences around the world. And we’re just getting started!

The key to our success…. The Cast, Crew, Imagineers and Employees who honor Disney’s rich legacy by stretching the bounds of imagination to create the never-before-seen, bringing unparalleled entertainment experiences to people of all ages. Begin a career that delivers unparalleled creative content and experiences to audiences around the world and just imagine the stories you could be part of…

What is #LifeAtDisney like? It’s a series of magical moments with cast members and employees developing and telling our stories in the most innovative ways. Whether it’s a day spent as a Disney VoluntEAR, or celebrating the release of a new interactive experience, retail product or movie, our days are filled with the knowledge that we are creating entertainment experiences the whole family can enjoy. Follow @DisneyCareers on Facebook, Twitter and Instagram for a peek behind-the-curtain, and discover how you could connect to a world of stories with Disney!

London, England, United Kingdom (On-Site)

Glendale, California, United States (On-Site)

Kissimmee, Florida, United States (On-Site)

Bristol, Connecticut, United States (On-Site)

New York, New York, United States (On-Site)

Anaheim, California, United States (On-Site)

Glendale, California, United States (On-Site)

Celebration, Florida, United States (On-Site)

Winter Garden, Florida, United States (Remote)

Santa Monica, California, United States (On-Site)

View All Jobs

Get notified when new jobs are added by The Walt Disney Company

Level Up Your Career in Game Development!

Transform Your Passion into Profession with Our Comprehensive Courses for Aspiring Game Developers.

Job Common Plug