Account Executive

To track consumer trends in the Tech & Durables goods sector, NIQ relies on sales data exchanges with retailers in the industry, whether they operate physical stores or online platforms. 

The primary purpose of this role is to improve NIQ’s position within the Tech and Durables industries (Electronics, Telecoms, IT, DIY, Homewares, Optics & others). The Account Executive will leverage their network and industry understanding to forge pivotal connections with key industry stakeholders within retail. This role demands a strategic blend of expertise and industry acumen, enabling effective planning and execution of ambitious projects. 

The position is of strategic importance, as the successful execution of these responsibilities is anticipated to elevate retail data partnerships, enhance service quality, and open new business opportunities. Contributions via this role will be instrumental in shaping the future trajectory of GfK's growth and success in the Tech and Durable markets in the Greece. 

Responsibilities 

The Account Executive will play a pivotal role in driving recruitments targets, focusing on the following key areas: 

• Identification of Key Industry Touchpoints: Actively identify and engage with vital industry touchpoints, facilitating the introduction and promotion of NIQ’s Tech and Durable data partnership model. 

• Improve coverage through retailer recruitment: Investigate and facilitate new data sourcing using various methods; direct approaches, industry organizations, software providers etc., always aiming to expand and diversify the reach of NIQ's data partnerships. 

• Adapt Proposition: Take a leading role in refining and enhancing GfK’s value proposition. This involves a deep understanding of industry dynamics and customer needs to ensure that offerings and go to market are competitive and relevant 

• Refinement of Pitch Documents: Provide expert feedback on pitch documents, ensuring they are compelling and also effectively aligned with industry expectations and standards. This includes crafting persuasive narratives and tailoring messages to resonate with targeted stakeholders 

• Internal Coordination: maintain close relationship with data science team to finetune our universe studies and with the Operations team for the integration of new retailers and banners. 

• Commercial excellence is your daily routine: building action plans, nourish and follow your pipeline, look outside the box to open doors and negotiate the best agreement with our new partners.