Associate Marketing Manager/Brand Manager - Italy/Spain

4 Months ago • 3-5 Years • Marketing

Job Summary

Job Description

ZURU seeks an Associate Marketing Manager/Brand Manager for Italy and Spain to lead local consumer marketing campaigns. Responsibilities include strategic planning and tactical execution of marketing plans, managing agencies, assessing campaign effectiveness, creating presentations, developing creative briefs, collaborating with global brand teams on digital and social media strategies, and ensuring budget adherence. The role requires strong project management skills, experience in the toy or consumer products industry, and a deep understanding of the Italian and Spanish markets. The successful candidate will work closely with the Country Manager and global marketing teams to drive sales and build impactful brand experiences.
Must have:
  • 3-5 years experience in consumer or brand marketing
  • Strong project management skills
  • Deep understanding of Italian & Spanish markets
  • Expertise in digital, social media, and influencer marketing
  • Excellent communication and presentation skills
Good to have:
  • Experience with Figma
  • Knowledge of the toy industry
Perks:
  • Culture for Growth
  • A-Player Team
  • Competitive Remuneration

Job Details

Looking to continue your career in the toy industry? Step up as our local Brand Marketing Manager in Spain, where you’ll craft inspiring brand experiences, lead campaigns and execution, and make a real impact in the world of play while you unlock exciting new opportunities with ZURU! 🧸🧩

ZURU is on a mission to disrupt industries, challenge the status quo, and catalyse change through radical innovation and advances in automation. This is in play in different pillars of the company: ZURU Toys are re-imagining what it means to play; ZURU Tech is shaping a better future by leading the next building revolution; and ZURU Edge is pioneering new-generation FMCG brands to better serve modern consumers.

Founded in 2003 by EY Entrepreneur of the Year and World Entrepreneur Hall of Fame brothers Nick and Mat Mowbray, ZURU has quickly grown to a team of over 5,000 direct and indirect members across more than 30 international locations.

Our globally recognised and award-winning brands in Toys include Bunch O Balloons, Mini Brands, XSHOT, Rainbocorns, and Smashers. From our global FMCG, we have MONDAY Haircare, Rascals, NOOD, BONKERS, and Gumi Yum Surprise!

ROLE PURPOSE
This senior individual contributor will lead development and execution of local consumer marketing campaigns for all brands, with the ultimate goal of driving product sales and delivering impactful and lasting brand experiences!

WHAT YOU'LL DO

    • Collaborate on strategic development and tactical execution of all local marketing plans for all brands within the ZURU toys portfolio under their responsibility (in line with established brand positioning)
    • Build marketing strategy in alignment with market vision and goals. Strong coordination with Country Manager to define investments and priorities
    • Management of local agencies/partners where needed -  media, translation, VOD partners, etc.
    • Assess the effectiveness of marketing campaigns under his/her responsibility: organize postmortem and present key takeaways along with strong understanding of local consumer behaviours and demographics
    • Create presentations that summarize key information on brand and marketing activities in creative and visual ways.
    • Develop creative briefs for global brand teams and media agencies to work on digital, print, TVC, web and other campaigns.
    • Work with Global Brand teams with regards to digital, social and influencer marketing.
    • Establish, design and follow current and new processes to connect global teams with local needs in order to execute with excellence to drive POS and gain market share
    • Work with licensors to provide regular updates on marketing plans and identify potential partnerships.
    • Ensure commercial budget adherence and invoice processing for each marketing, trade marketing and commercial
    • Provide event management support when needed, primarily gathering pertinent information and development of brand signage & collateral
    • Collaborate with Brand/Commercial team partners to keep up to date on product launches, retail exclusives, etc. and adjust marketing plans accordingly
    • Weekly review and report trends, sales data and consumer behaviors
    • Manage the relationships with global marketing teams to develop local campaign assets and ensure territory initiatives are on brand

WHAT YOU'LL BRING

    • Bachelor’s degree in Marketing, Business, or related field is preferred
    • 3-5 years of experience in consumer or brand marketing, ideally in the Toy, Fashion, Consumer Products, or any equivalent fast-paced industry
    • Advanced understanding of standard marketing techniques including social media, digital and influencer marketing
    • Knowledge of retail landscape in assigned region(s): Spain and Italy
    • Strong experience in Project Management
    • Ability to take conclusions to problem solve and create a plan to reach the goals and present actionable insights to cross functional teams
    • Exceptional verbal and written communication skills and excellent attention to detail
    • Solid proficiency in MS Office, Excel, G Suite. Figma experience a plus
    • Highly organized and efficient. Ability to thrive in a high-pressure and time-sensitive environment
    • Be able to easily adapt to shifts in priorities
    • Experience with digital marketing tactics, planning & reporting
    • Ability to work effectively across different teams, departments, and third parties, and willingness to work in different time zones, and travel when required
    • Excitement to take part in driving a fun, dynamic, and winning culture as this role will eventually be onsite in the Madrid office
LIFE@ZURU
At ZURU, we have cultivated a high-performing culture that encourages excellence. Our team works towards ambitious goals, learning, performing, and improving together, all while having fun. We empower talented individuals to do their best work every day.

At ZURU, you get out what you put in. You are responsible for driving your own career and we provide the platform to achieve it. As ZURU is on such a fast growth trajectory, there are opportunities here that you won’t find anywhere else.

We recognise that ZURU’s success stems from our people and you can only be at your best when you are looking after yourself. ZURU encourages all our team members to invest in their wellbeing by providing an array of benefits and tools.

WHAT WE OFFER
🌱 Culture for Growth
💡 Surrounded by an A Player Team
💰 Competitive Remuneration

ZURU – Tomorrow Reimagined
🚀ZURU.com 

#LI-JK1  

Similar Jobs

Suki - Mobile Engineer III - IOS

Suki

Bengaluru, Karnataka, India (Hybrid)
8 Months ago
Playtech - Technical Project Manager Intern

Playtech

Sofia, Sofia City Province, Bulgaria (On-Site)
1 Month ago
Corsair - Packaging Designer

Corsair

Munich, Bavaria, Germany (On-Site)
3 Months ago
Keywords Studios (Player Support) - German Localisation Game Tester with English Proficiency

Keywords Studios (Player Support)

Suginami City, Tokyo, Japan (On-Site)
4 Months ago
The Walt Disney Company - Summer Graduate Associate, Production Finance

The Walt Disney Company

Burbank, California, United States (On-Site)
2 Months ago
Axon - Head of Enterprise Marketing

Axon

San Francisco, California, United States (On-Site)
4 Months ago
NinjaVan - Trade Marketing Manager

NinjaVan

Ho Chi Minh City, Ho Chi Minh City, Vietnam (On-Site)
6 Months ago
Netflix - Global Retail Creative Manager - Product Development & Creative, Consumer Products

Netflix

London, England, United Kingdom (On-Site)
2 Months ago
PwC - Manager expérimenté / Directeur CSIRT  | CDI | H/F

PwC

Neuilly-sur-Seine, Île-de-France, France (On-Site)
6 Months ago
Snail Games - Bilingual Entertainment Brand Manager (Interactive Films)

Snail Games

Beverly Hills, California, United States (On-Site)
3 Months ago

Get notifed when new similar jobs are uploaded

Similar Skill Jobs

The Walt Disney Company - Disney Entertainment Television Shared Services Production Intern, Summer/Fall 2025

The Walt Disney Company

Burbank, California, United States (On-Site)
2 Months ago
Greenworks - Technical Sales Specialist

Greenworks

(Remote)
2 Months ago
The Walt Disney Company - Intern, Viewer Experience, Disney+ APAC

The Walt Disney Company

Singapore, Singapore (On-Site)
2 Months ago
Zuru - Head of Sales - Germany

Zuru

Frankfurt, Hessen, Germany (Remote)
6 Months ago
The Walt Disney Company - Studio Marketing & Special Events Intern, Summer 2025

The Walt Disney Company

Burbank, California, United States (On-Site)
2 Months ago
Microsoft - Research Intern - Undergraduate

Microsoft

Redmond, Washington, United States (On-Site)
3 Months ago
Lionsgate Games - Intern, TV & Digital Distribution - Content Acquisition

Lionsgate Games

Santa Monica, California, United States (On-Site)
3 Months ago
USE Insider - Security Engineer - Red Team

USE Insider

Türkiye (Remote)
6 Months ago
The Walt Disney Company - Intern, Marketing & Live Entertainment

The Walt Disney Company

Singapore, Singapore (On-Site)
2 Months ago

Get notifed when new similar jobs are uploaded

Jobs in Madrid, Community of Madrid, Spain

31st Union - Core Engineer

31st Union

Valencia, Valencian Community, Spain (On-Site)
4 Months ago
Localsoft, SL. - Game Tester: French (European)

Localsoft, SL.

Andalusia, Spain (On-Site)
3 Months ago
HP - Senior Data Engineer

HP

Sant Cugat Del Vallès, Catalonia, Spain (On-Site)
6 Months ago
Localsoft, SL. - Game Tester: Russian

Localsoft, SL.

Andalusia, Spain (On-Site)
1 Month ago
Fortis Games - Staff Security Operations Engineer

Fortis Games

Spain (On-Site)
3 Months ago
Evolution - Game Presenter English Speaker

Evolution

Madrid, Community Of Madrid, Spain (On-Site)
11 Months ago
Scopely - Technical Director Unannounced Title

Scopely

Spain (Hybrid)
5 Months ago
Raw  Group  - Integration Project Coordinator

Raw Group

Málaga, Andalusia, Spain (On-Site)
4 Months ago
Blizzard Entertainment - Senior Character Animator

Blizzard Entertainment

Barcelona, Catalonia, Spain (On-Site)
5 Months ago
Scopely - Game Economy Lead

Scopely

Spain (On-Site)
6 Months ago

Get notifed when new similar jobs are uploaded

Marketing Jobs

Entrata - Sr Enterprise Marketing Manger

Entrata

Lehi, Utah, United States (On-Site)
6 Months ago
Buckman - Marketing and Technology Manager, Paper

Buckman

India (On-Site)
5 Months ago
Coursera - Product Marketing Associate

Coursera

India (Remote)
3 Months ago
AliveCor - Sr. Manager, Product Marketing

AliveCor

United States (On-Site)
5 Months ago
MPOWER Financing - Website Marketing Manager - Digital Marketing - Bangalore, India

MPOWER Financing

Bengaluru, Karnataka, India (On-Site)
5 Months ago
Easy Brain - User Acquisition Manager

Easy Brain

Limassol, Limassol, Cyprus (Hybrid)
5 Months ago
Sonar Source - Demand Generation Manager

Sonar Source

Austin, Texas, United States (Hybrid)
4 Months ago
Bohemia Interactive - Marketing Manager

Bohemia Interactive

Prague, Prague, Czechia (On-Site)
5 Months ago
Onward Search - Off-Platform Partnership Marketing Manager

Onward Search

New York, New York, United States (Hybrid)
2 Months ago
Scorewarrior - Creative Outsource Manager

Scorewarrior

Limassol, Limassol, Cyprus (On-Site)
6 Months ago

Get notifed when new similar jobs are uploaded

About The Company

Auckland, Auckland, New Zealand (On-Site)

Auckland, Auckland, New Zealand (On-Site)

Auckland, Auckland, New Zealand (On-Site)

Auckland, Auckland, New Zealand (On-Site)

Auckland, Auckland, New Zealand (On-Site)

Auckland, Auckland, New Zealand (On-Site)

Modena, Emilia-Romagna, Italy (Hybrid)

Modena, Emilia-Romagna, Italy (Hybrid)

View All Jobs

Get notified when new jobs are added by Zuru

Level Up Your Career in Game Development!

Transform Your Passion into Profession with Our Comprehensive Courses for Aspiring Game Developers.

Job Common Plug