B2C Marketing Manager
Job Summary
Job Description
Coda is seeking a B2C Marketing Manager to design and execute marketing campaigns to drive incremental revenue, partnering with Sales, Design, and Digital Marketing teams. The role involves developing marketing strategies based on market understanding, creating Go-To-Market plans with competitive consumer value propositions, and executing marketing plans with attention to detail. This position specifically focuses on key gaming accounts, identifying opportunities to scale existing businesses and developing pitch decks to win new business. The manager will report to the Director, B2C Marketing and collaborate closely with the Sales and broader Marketing teams.
Must have:
- 5+ years of marketing experience, preferably in gaming, entertainment, or digital consumer products.
- Deep understanding of the Indonesian/Thai gaming landscape and player behavior.
- Proven track record of executing multi-channel marketing campaigns.
- Experience managing influencers and digital platforms in Indonesia.
- Strong project management and communication skills.
- Native-level fluency in Bahasa Indonesia (spoken and written).
- Proficiency in English (spoken and written).
- Passion for gaming.
Good to have:
- Prior experience in game publishing.
- Understanding of Southeast Asia's cultural nuances.
- Existing network of Indonesia gaming influencers and media partners.
- Hands-on experience with community and streaming platforms.
- Simple Chinese read/write is a strong plus.
Perks:
- Wellness Boost (physical and mental well-being resources)
- Flexible benefits
- Employee Well-being Program
- Customized Benefits
- Growth Opportunities
- Skill Development (training resources)
- Volunteer Time Off (paid time off for volunteering)
- Family Support (paid Family Care Leave)
2 skills required
Job Details
What We Do
Coda delivers commerce solutions that accelerate global growth for our partners. With over a decade of experience, we’re trusted by 300+ publishers—including Activision, Bigo, Electronic Arts, Moonton, and Riot Games—to grow their revenue and audiences worldwide.
Our suite of solutions includes Custom Commerce, a fully customizable web store; Codapay, enabling seamless direct payments through API integration on publishers’ websites; Codashop, the go-to marketplace for millions of gamers to purchase in-game content; and Distribution, extending Codashop content through our network of trusted commerce partners.
Headquartered in Singapore with a team of 400+ Codans, Coda has been recognized as an industry leader, named an APAC High Growth Company (2023) by Financial Times, one of Granite Asia’s NextGenTech 30 (2024), a payments leader on Fortune’s Fintech Innovation Asia list (2024), and listed among The Straits Times Fastest Growing Fintechs (2024).
The B2C Marketing team’s goal is to design and execute marketing campaigns to drive incremental revenue, partnering with the Sales, Design and Digital MKT team. The team is responsible for developing marketing strategies based on solid market understanding, designing Go-To-Market plans with competitive consumer value propositions and executing marketing plans with attention to details.
This role specifically focuses on key gaming accounts by identifying marketing opportunities to scale existing businesses and developing compelling pitch decks to win new business. You will report to the Director, B2C Marketing and will be a key strategic collaborator with the Sales function along with the broader Marketing team.
Responsibilities
- Develop and execute marketing strategies for publishers’ game titles aligned with regional publishing goals
- Localize and activate integrated marketing campaigns including digital advertising, influencer partnerships, social media, events, and community activations.
- Build relationships with KOLs, content creators, and gaming media.
- Manage local influencer campaigns, negotiate partnerships, and oversee content performance.
- Cultivate and manage local gaming communities on platforms such as Discord, TikTok and Facebook.
- Drive player engagement through meaningful content and activities.
- Gather and analyze market and player insights to inform campaign decisions and regional strategy.
- Regularly report on key metrics (e.g., engagement, retention, user acquisition) and suggest improvements.
- Work closely with digital marketing, creative, sales and product teams to ensure alignment and timely execution of campaigns.
- Be the voice of the brand locally, ensuring consistency across all touchpoints and identifying growth opportunities in the Indonesian gaming ecosystem.
Requirements
- 5+ years of experience in marketing, preferably in gaming, entertainment, or digital consumer products.
- Deep understanding of ID / TH gaming landscape and player behavior.
- Proven track record of executing multi-channel marketing campaigns.
- Experience managing influencers and digital platforms in Indonesia
- Strong project management and communication skills.
- Native-level fluency in Bahasa Indonesia (spoken and written) is required
- Proficiency in English (spoken and written). Simple Chinese read/write is a strong plus
- Passion for gaming – ideally with familiarity across various game genres and communities
Preferred Qualifications
- Prior experience in game publishing, either at a developer, publisher, or agency.
- Understanding of Southeast Asia’s cultural nuances and how they affect marketing strategies.
- Existing network of Indonesia gaming influencers and media partners.
- Hands-on experience with community platforms (Discord, Reddit) and streaming platforms (YouTube, TikTok, Twitch).
Working at Coda
With Codans spread across over 20 countries worldwide, our fast-paced, challenging, and highly collaborative environment breaks down time zones and cultural barriers, empowering you to chase innovative ideas, contribute to Coda’s growth, and make a lasting impact.
If you have a passion for pushing boundaries and thrive on continuous improvement through experimentation, we would love to hear from you!
Our Perks*
Wellness Boost: Stay healthy with resources for physical and mental well-being with our flexible benefits and Employee Well-being Program - because you matter!
Customized Benefits: Tailor your benefits with our flexible plan.
Growth Opportunities: Unlock your potential through clear progression paths.
Skill Development: Access training resources to fuel your personal and professional growth.
Volunteer Time Off: Enjoy paid time off to make a difference in the world through volunteering.
Family Support: Take advantage of paid Family Care Leave to bond with your family, while our selected Flexible Benefits also cater to your family's needs.
*Benefits are reviewed and updated on a yearly basis
We are proud to be an equal opportunity employer, embracing the unique qualities of every individual, regardless of gender, race, age, religion, disability, or other local protected classes. Our goal is to foster an inclusive environment where everyone feels welcome and valued.
Due to the large number of exceptional applications we receive, we can only reach out to shortlisted candidates. If you don't hear from us, rest assured there may be another opportunity at Coda that aligns better with your unique abilities. Remember to check our Careers Page for more exciting job openings!
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