Head of Growth, Australia

4 Days ago • All levels

About the job

Summary_{By Outscal}

OKX is looking for a Head of Growth to develop and execute their growth marketing strategy. They are seeking a bold and dynamic growth leader who is well versed in all faucets of marketing, from creatives to growth strategy. The role is critical in driving OKX's growth and scaling their business. Must-haves include relevant experience in tech or fintech, strong experience in growth or performance marketing, a proven track record of supporting scaling businesses, and a strategic mindset.

Who We Are

OKX is a world-leading digital asset trading platform, providing advanced financial services to traders globally by using blockchain technology. OKX provides hundreds of token & futures trading pairs to help traders to optimize their strategy. We are also one of the top digital asset trading platforms by trading volume, serving millions of users in over 100 countries. OKX derivatives remains a top-notch venue globally and has a daily volume of approximately $10 billion and is widely recognized as the golden standard in the industry. We believe the blockchain technology will eliminate barriers to transactions, increase the efficiency of transactions across society, and eventually have a significant impact on the global economy. We strive to make innovative achievements that change the world and never stop to improve on our customer experience.

About the Opportunity:

We are seeking a Head of Growth to develop and execute our growth marketing strategy. We are seeking a bold and dynamic growth leader who is well versed in all faucets of marketing, from creatives, to growth strategy. This is a leadership role critical in driving our growth and scaling our business.

Responsibilities:

360 degree ownership of growth marketing strategy and execution at the country level
Lead cross-functional growth workstreams. Support business objectives by setting and driving aggressive growth strategies at the country level
Gather and utilise market data to implement and maintain a rigorous incrementality-based measurement approach
Own the strategy for effectively scaling performance marketing channels, including affiliates, search marketing, paid social media, lifecycle, and traditional audio and video advertising.  Align the marketing strategies to maximize reach, engagement and acquisition
Build strong media relations in the region to strengthen our brand exposure in the market
Proactively recommend and implement new approaches to identify areas for business growth
Oversee and manage budget allocation for all marketing channels
Stay abreast of the latest trends and technologies in digital marketing, applying best practices to our growth efforts
Foster a high-performance culture within the team, foster a continuous improvement culture

Requirements:

Relevant experience preferably in tech or fintech industry with strong experience in growth or performance marketing, with a proven track record of supporting scaling businesses
Posess strategic mindset and entrepreneurial spirit, keen to take on new challenges and has ownership of their regional scope
Performance-driven and direct-response minded when it comes to concepting and optimizing performance creative
Strong analytical and communication skills, with a proven ability to understand complex data & transform insights into ideas
Crypto native - passionate about blockchain and crypto