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Marketing Manager

6 Minutes ago • 3 Years + • Marketing • $92,880 PA - $157,680 PA

Job Summary

Job Description

The Marketing Manager at TiMi Studio Group will lead game marketing initiatives across multiple overseas markets. Responsibilities include developing promotional strategies and campaign plans based on operational milestones and version updates to boost product visibility, user engagement, and brand reputation. The role requires aligning global marketing efforts, optimizing promotional timelines and processes across regions, and leveraging expertise in overseas community management, content marketing, and KOL engagement. Collaboration with R&D, regional publishing teams, and other business functions is crucial for successful project execution. The ideal candidate possesses a Bachelor's degree, at least 3 years of experience in the mobile gaming industry (preferably international), and a passion for the gaming market, particularly MOBAs. Strong communication, teamwork, analytical skills, and a proactive approach are essential.
Must have:
  • 3+ years mobile gaming marketing experience
  • International market experience
  • Strong communication & teamwork skills
  • MOBAs genre knowledge
  • Strategic planning & execution abilities
  • Analytical and problem-solving skills
Perks:
  • Sign-on payment
  • Relocation package
  • Restricted stock units
  • Medical, financial, and other benefits

Job Details

Business Unit

TiMi Studio Group is an award-winning game development and operations team that strives to improve global players’ entertainment quality. TiMi is part of Tencent Games and is headquartered in Shenzhen, China with offices in Los Angeles, Montreal, Seattle, Shanghai and Chengdu. It strives to create high quality, high fidelity, highly creative games across a wide variety of genres and multiple platforms.

What the Role Entails

  • Lead game marketing initiatives across multiple overseas markets, developing promotional strategies and campaign plans based on key operational milestones and version updates to enhance product visibility, user engagement, and brand reputation while supporting user activity and commercialization goals.

  • Align global marketing efforts by optimizing the promotional timeline and processes across regions, ensuring efficiency and consistency based on market characteristics and user behavior.

  • Leverage expertise in overseas community management, content marketing, and KOL (Key Opinion Leader) engagement, continuously monitoring and optimizing localized marketing performance.

  • Collaborate cross-functionally with various teams, including but not limited to R&D, regional publishing teams, and business group support functions, to drive interdepartmental cooperation and advance project execution.

Who We Look For

  • Bachelor's degree or above, with strong logical thinking and strategic planning skills.

  • Minimum of 3 years of experience in the mobile gaming industry, preferably with a background in international markets or overseas business operations.

  • Passionate about the gaming industry with in-depth knowledge of the global mobile gaming market, particularly the MOBA genre.

  • Familiarity with various operational functions and the different phases of the game lifecycle.

  • Strong teamwork, communication, and stress management skills.

  • Ability to balance high-level strategic vision with meticulous execution, ensuring effective implementation.

  • Highly self-driven, detail-oriented, and responsible, with keen analytical skills and a fast-learning ability.

  • Open-minded, innovative, and willing to take on challenges.

  • Strong written and verbal communication skills in English.

Why Join Us?

Join forces with one of the most successful studios in the world, as TiMi expands its efforts to create games that improve global players’ entertainment quality. The award-winning studio has proven itself capable of creating high quality, high fidelity, highly creative games and is looking for ambitious talent to grow its reach to global players!

Location State(s)

California

The base pay range for this position in the state(s) above is $92,880.0 to $157,680.0 per year. Actual pay is based on market location and may vary depending on job-related knowledge, skills, and experience. A sign on payment, relocation package, and restricted stock units may be provided as part of the compensation package, as well as other medical, financial, and/or other benefits, dependent on the specific position offered.

Equal Employment Opportunity at Tencent

As an equal opportunity employer, we firmly believe that diverse voices fuel our innovation and allow us to better serve our users and the community. We foster an environment where every employee of Tencent feels supported and inspired to achieve individual and common goals.

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About The Company

TiMi Studio Group, a subsidiary of Tencent Games, is a leading global video game development and operation team that strives to improve global players’ entertainment quality. Headquartered in Shenzhen, China, with North American offices in Los Angeles, Montréal and Seattle, TiMi creates high quality, high fidelity and highly creative games across a wide variety of genres and multiple platforms. Founded in 2008, TiMi has developed a string of hit titles including Honor of Kings, Call of Duty: Mobile and Pokémon UNITE.

Follow us on Twitter @timistudios and Facebook @timistudiosofficia

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