Marketing Manager_Outbound Lead Generation(IT Staff Augmentation)
About the job
SummaryBy Outscal
About the job:
This is a remote position focusing on generating high-quality leads for IT staff augmentation services. You will utilize outbound strategies like cold calling, email campaigns, LinkedIn outreach, and social media to identify potential clients in the IT sector, primarily mid to large enterprises. Market research and lead qualification are key responsibilities to ensure alignment with our staffing solutions and pricing structures. You will develop and maintain a database of prospects, manage communication strategies, and meet monthly/quarterly lead generation targets. Collaboration with the Business Development and Sales teams is crucial for transitioning qualified leads and providing insights on client needs and market dynamics. Regular reporting on lead generation activities and results is required.
Must have:
- 3+ years of outbound lead generation experience
- Familiarity with IT staff augmentation model
- Strong communication skills
- Proficiency in CRM software
- Ability to work independently
Good to have:
- Experience targeting North America, Europe, or the Middle East
- Proficiency in LinkedIn Sales Navigator
- Experience with email marketing tools
This is a remote position.
- Lead Generation: Utilize outbound strategies, including cold calling, email campaigns, LinkedIn outreach, and social media engagement to generate high-quality leads.
- Prospecting: Identify potential clients in the IT sector who require staff augmentation services, focusing on mid to large enterprises.
- Market Research: Conduct research to understand market trends, client needs, and competitive landscape for targeted outreach.
- Qualification: Assess potential clients’ needs and qualify leads to ensure they align with our staffing solutions and pricing structures.
- Sales Outreach: Develop and maintain a database of potential clients and manage communication strategies, ensuring a regular follow-up cadence.
- Target Setting: Meet or exceed monthly and quarterly lead generation targets to drive revenue growth.
- Collaboration: Work closely with the Business Development and Sales teams to transition qualified leads and provide insights on client needs and market dynamics.
- Reporting: Track lead generation activities and results, providing reports and updates to management on a regular basis.
Requirements
- Experience: 3+ years of outbound lead generation experience, ideally in IT services or IT staff augmentation.
- Knowledge of IT Staff Augmentation: Familiarity with the IT staff augmentation model, including typical client needs, staffing solutions, and the Time & Materials (T&M) pricing model.
- Skills: Strong communication skills, persuasive sales abilities, and the ability to build relationships with key stakeholders.
- Tools: Proficiency in CRM software (e.g., Salesforce, HubSpot), LinkedIn Sales Navigator, and email marketing tools.
- Target Regions: Prior experience targeting regions such as North America, Europe, or the Middle East is preferred.
- Results-Oriented: Ability to work independently, meet lead generation targets, and adapt strategies as needed to maximize outreach effectiveness.
- Availability: Flexibility to work across different time zones if required to target specific regions
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