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Marketing Manager_Outbound Lead Generation(IT Staff Augmentation)

Marketing Manager_Outbound Lead Generation(IT Staff Augmentation)

2 Months ago • 3 Years + • Business Development • Undisclosed

About the job

5 skills required for this role

Add these skills to join the top 1% applicants for this job

salesforce

lead-generation

cold-calling

prospecting

revenue-growth

Job Description

This is a remote position focusing on generating high-quality leads for IT staff augmentation services. You will utilize outbound strategies like cold calling, email campaigns, LinkedIn outreach, and social media to identify potential clients in the IT sector, primarily mid to large enterprises. Market research and lead qualification are key responsibilities to ensure alignment with our staffing solutions and pricing structures. You will develop and maintain a database of prospects, manage communication strategies, and meet monthly/quarterly lead generation targets. Collaboration with the Business Development and Sales teams is crucial for transitioning qualified leads and providing insights on client needs and market dynamics. Regular reporting on lead generation activities and results is required.

Must have:

3+ years of outbound lead generation experience
Familiarity with IT staff augmentation model
Strong communication skills
Proficiency in CRM software
Ability to work independently

Good to have:

Experience targeting North America, Europe, or the Middle East
Proficiency in LinkedIn Sales Navigator
Experience with email marketing tools

This is a remote position.

Lead Generation: Utilize outbound strategies, including cold calling, email campaigns, LinkedIn outreach, and social media engagement to generate high-quality leads.

Prospecting: Identify potential clients in the IT sector who require staff augmentation services, focusing on mid to large enterprises.

Market Research: Conduct research to understand market trends, client needs, and competitive landscape for targeted outreach.

Qualification: Assess potential clients’ needs and qualify leads to ensure they align with our staffing solutions and pricing structures.

Sales Outreach: Develop and maintain a database of potential clients and manage communication strategies, ensuring a regular follow-up cadence.

Target Setting: Meet or exceed monthly and quarterly lead generation targets to drive revenue growth.

Collaboration: Work closely with the Business Development and Sales teams to transition qualified leads and provide insights on client needs and market dynamics.

Reporting: Track lead generation activities and results, providing reports and updates to management on a regular basis.

Requirements

Experience: 3+ years of outbound lead generation experience, ideally in IT services or IT staff augmentation.

Knowledge of IT Staff Augmentation: Familiarity with the IT staff augmentation model, including typical client needs, staffing solutions, and the Time & Materials (T&M) pricing model.