Mobile User Acquisition Manager

1 Month ago • 2 Years + • Marketing

Job Summary

Job Description

We are seeking a highly motivated, experienced individual to join our growing Mobile UA team. As a Mobile UA Manager, you will manage high budget global campaigns throughout a variety of different mobile UA channels including Offerwalls, DSPs, Video Networks, Pre-loads and more. This is a hands-on, data centric role, where analytics and cross-department collaboration are an essential part of the day-to-day work. Our ideal candidate has previous experience with performance marketing in mobile apps, specially with Offerwall and DSPs campaigns, a results oriented mindset and deep understanding of the mobile ecosystem, as well as having a proactive approach to work.
Must have:
  • Manage and own mobile user acquisition activities throughout a variety of different UA channels, including Offerwalls, DSPs, Pre-loads and others.
  • Grow existing activities as well as procure new sources of mobile acquisition
  • Hit aggressive target KPIs through ongoing optimization, innovation and testing.
  • Work closely with management to develop a UA road-map
  • Collaborate with other departments, such as Data analytics, Product, Research and Creative Studio to develop and improve UA strategies and activities.
  • Help drive creative strategy by sharing feedback with the relevant teams, brainstorming for new creative concepts etc.
  • Develop new insights, testing methodologies and process improvements for UA, analysis, and internal work-flows
  • Be on top of upcoming market and industry trends
Good to have:
  • Advanced Excel skills (Pivot Tables, Vlookup, Advanced Formulas, Data manipulation) able to summarise large data sets into clear visuals
  • Exceptional Business Development skills, strong ability to develop close collaboration with internal stakeholders as well as external partners
  • Proactive and Innovative – someone who thinks outside the box, always interested in the latest trends, building their own opportunities forward
  • Gamer mentality - someone who appreciates the story, mechanics and progression of various kinds of games
Perks:
  • Working with a market-leading global company where the teams, comprised of the A-Players in their domain, work in a creative, collaborative environment!
  • vibrant culture
  • flexible hybrid model
  • workplace designed for your well-being with beautifully designed, comfortable spaces that inspire creativity
  • on-site amenities
  • delicious perks
  • great health and wellness offering

Job Details

We are seeking a highly motivated, experienced individual to join our growing Mobile UA team. As a Mobile UA Manager, you will manage high budget global campaigns throughout a variety of different mobile UA channels including Offerwalls, DSPs, Video Networks, Pre-loads and more. This is a hands-on, data centric role, where analytics and cross-department collaboration are an essential part of the day-to-day work. Our ideal candidate has previous experience with performance marketing in mobile apps, specially with Offerwall and DSPs campaigns, a results oriented mindset and deep understanding of the mobile ecosystem, as well as having a proactive approach to work.

Responsibilities

  • Manage and own mobile user acquisition activities throughout a variety of different UA channels, including Offerwalls, DSPs, Pre-loads and others.
  • Grow existing activities as well as procure new sources of mobile acquisition
  • Hit aggressive target KPIs through ongoing optimization, innovation and testing.
  • Work closely with management to develop a UA road-map
  • Collaborate with other departments, such as Data analytics, Product, Research and Creative Studio to develop and improve UA strategies and activities.
  • Help drive creative strategy by sharing feedback with the relevant teams, brainstorming for new creative concepts etc.
  • Develop new insights, testing methodologies and process improvements for UA, analysis, and internal work-flows
  • Be on top of upcoming market and industry trends

What we expect

  • 2+ years mobile performance marketing experience - Must
  • Hands-on management of large-scale advertising budgets - Must
  • Hands-on management of Offerwall (CPE) / DSPs activity in gaming - Huge advantage
  • Exceptional analytical skills and experience working in a metrics-driven environment - Must
  • Extensive experience driving growth to mobile games through paid UA channels - Must
  • Excellent communication skills in English, both verbal and written - Must
  • Deep understanding of the mobile ecosystem including Offerwall (CPE), Ad networks, Programmatic DSP, preload, including tracking tools, attribution, technical integrations

Desired

  • Advanced Excel skills (Pivot Tables, Vlookup, Advanced Formulas, Data manipulation) able to summarise large data sets into clear visuals
  • Exceptional Business Development skills, strong ability to develop close collaboration with internal stakeholders as well as external partners
  • Proactive and Innovative – someone who thinks outside the box, always interested in the latest trends, building their own opportunities forward
  • Gamer mentality - someone who appreciates the story, mechanics and progression of various kinds of games

What we offer

Working with a market-leading global company where the teams, comprised of the A-Players in their domain, work in a creative, collaborative environment! Every day at Plarium presents opportunities to develop, while enjoying a vibrant culture, a flexible hybrid model, and a workplace designed for your well-being with beautifully designed, comfortable spaces that inspire creativity, on-site amenities, delicious perks, and a great health and wellness offering.

If you are a creative, passionate professional who is aspiring to routinely raise the bar, you might be our new Plariumer!

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What's next?

Send us your CV

1

1

Found the perfect job for you? Excellent. Send us your resume and a link to your portfolio, if applicable.

Test task

2

2

Our recruiters will ask you to perform a test task. This will allow you to demonstrate your professional skills and give us the chance to evaluate your work. If your test task meets our requirements, you will be invited for an interview with the technical team lead.

Professional Interview

3

3

This will give you the opportunity to tell us about your experience and allow us to explain the technical aspects of the job. If you live a long way from the studio, we can arrange a Skype interview instead.

Meeting with HR

4

4

After the professional/team lead interview, you will meet with our HR specialist. They will give you more information about your development prospects in the company and provide details regarding our employee benefits program.

Meeting with the VP / CEO

5

5

In some cases, depending on the position, you will be invited to meet the VP / CEO, for a final decision.

Ready to start

6

6

Once the above stages are complete, we will invite you to our studio to make a formal job offer. If you live in another city or country, you can use our relocation program to help you hit the ground running.

First day at work

7

7

You're ready to begin life at Plarium. Welcome, friend.

Keeping in touch

8

8

We keep all resumes and job applications on file. Don't give up if you're unsuccessful first time round - we'll contact you as soon as a suitable position appears.

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