Reports to: Director of Lifecycle Marketing
About AlphaSense:
The world’s most sophisticated companies rely on AlphaSense to remove uncertainty from decision-making. With market intelligence and search built on proven AI, AlphaSense delivers insights that matter from content you can trust. Our universe of public and private content includes equity research, company filings, event transcripts, expert calls, news, trade journals, and clients’ own research content. Our platform is trusted by over 4,000 enterprise customers, including a majority of the S&P 500.
Founded in 2011, AlphaSense is headquartered in New York City with over 2,000 people across the globe and offices in the U.S., U.K., Finland, India, Singapore, Canada, and Ireland. For more information, please visit www.alpha-sense.com.
About The Role:
We're seeking a Senior Customer Lifecycle Marketing Manager with experience in lifecycle journey mapping and marketing strategies, strong writing skills, stakeholder management, and an analytical mindset. You will play a pivotal role in executing strategies that enhance customer activation, adoption, and retention through lifecycle marketing. This position involves collaborating cross-functionally and requires a deep understanding of and experience with customer journey mapping, segmentation, personalization, email marketing, and digital reporting and analytics.
What You’ll Do:
- Conduct customer journey mapping sessions, covering all touchpoints, deliverables, ownership, and success metrics across the post-sale lifecycle, ensuring a seamless and personalized experience from initial engagement to long-term retention.
- Design and execute lifecycle campaigns and programs to engage customers across various stages, including targeted email marketing campaigns, automation workflows, and multi-channel customer engagement programs
- Cultivate a deep understanding of customer needs, inspiring them to extract maximum value from AlphaSense products to achieve their goals
- Copywrite customer-centric post-sale communications inclusive of triggered emails, release updates, web personalization, and other multi-channel tactics
- Monitor and build reporting of key lifecycle metrics to facilitate ongoing campaigns, programs, and optimization, including trial conversion, product engagement, adoption, and retention rates.
- Utilize data and analytics to effectively segment and target customers, optimizing communication strategies across different stages of the customer journey
- Regularly evaluate and report on the effectiveness of lifecycle marketing initiatives using key performance indicators and data-driven insights for continuous improvement
- Ensure all lifecycle marketing activities adhere to AlphaSense’s brand voice, legal requirements, and industry best practices
Who You Are:
- Minimum of 6 years of experience in customer marketing with a demonstrated track record of successfully planning and executing lifecycle marketing programs in the B2B SaaS industry
- Expertise in leading complex customer journey mapping initiatives in partnership with customer success, sales, marketing and product teams
- Expertise in lifecycle marketing strategies, including email drip and data-driven trigger campaigns, audience segmentation, personalization, A/B testing, and optimizing email deliverability, PLG, and digital marketing
- Technical proficiency with marketing automation platforms (e.g., Marketo, Outreach), chat and in-product systems (e.g., Pendo and Qualified), CRM systems (e.g., Salesforce), and Customer Success systems (e.g., Catalyst)
- Strong data analytics skills, enabling you to extract insights from customer data and assess program ROI to inform lifecycle marketing decisions. Familiarity with Tableau is preferred
- Ability to collaborate closely with product management teams to understand product roadmaps, features, and updates and seamlessly integrate them into the lifecycle marketing strategy
- Excellent project management skills
- Excellent verbal and written communication skills, with a strong stakeholder management and the ability to collaborate effectively across digitally distributed teams
- Passion for results, measurement, and optimization to continuously drive ROI
- Collaborative team player, willing to go the extra mile to help other team members excel
AlphaSense is an equal-opportunity employer. We are committed to a work environment that supports, inspires, and respects all individuals. All employees share in the responsibility for fulfilling AlphaSense’s commitment to equal employment opportunity. AlphaSense does not discriminate against any employee or applicant on the basis of race, color, sex (including pregnancy), national origin, age, religion, marital status, sexual orientation, gender identity, gender expression, military or veteran status, disability, or any other non-merit factor. This policy applies to every aspect of employment at AlphaSense, including recruitment, hiring, training, advancement, and termination.
In addition, it is the policy of AlphaSense to provide reasonable accommodation to qualified employees who have protected disabilities to the extent required by applicable laws, regulations, and ordinances where a particular employee works.
Base Compensation Range*: $99,000 - $189,000
Additional Components: You may also be offered a performance-based bonus, equity, and a generous benefits program.
*For base compensation, we set standard ranges for all US-based roles based on function, level and geographic location, benchmarked against similar stage growth companies and internal comparables. In order to be compliant with local legislation, as well as to provide greater transparency to candidates, we share salary ranges on all job postings regardless of desired hiring location. Final offer amounts are determined by multiple factors including geographic location as well as candidate experience/expertise and may vary from the amounts listed above.
