SEO Marketing Copywriter

ABOUT TIDE

At Tide, we are building a business management  platform designed to save small businesses time and money. We provide our members with business accounts and related banking services, but also a comprehensive set of connected administrative solutions from invoicing to accounting.

Launched in 2017, Tide is now used by over 1 million small businesses across the world and is available to UK, Indian and German SMEs. Headquartered in central London, with offices in Sofia, Hyderabad, Delhi, Berlin and Belgrade, Tide employs over 2,000 employees.

Tide is rapidly growing, expanding into new products and markets and always looking for passionate and driven people. Join us in our mission to empower small businesses and help them save time and money.

Note: This role is in Berlin, Germany. 

ABOUT THE ROLE

Tide is looking for a German-speaking Marketing and SEO Copywriter who can help us shape Tide’s voice in the German market - delivering unique, engaging marketing content that drives organic traffic and leads. You will be working in our Marketing Team, using your content and experience to help acquire new members for Tide and build our brand recognition in the German market.

This job is right for you if: 

• You are a native or fluent German speaker with an excellent command of both written and spoken German 
• You have at least 4+ years of experience creating compelling marketing copy across a broad range of platforms from long-form formats like blog posts, to UX copy, email marketing, website landing pages and paid social.
• You have experience in the Fintech, Tech or Finance sectors and understand what it takes to build a brand in these spaces
• You have experience writing copy for B2B/B2C brands
• You have experience establishing copy best practices and ways of working to be able to deliver effectively and at pace
• While the role requires German copy, the business language is in English, so strong English skills, both written and verbal are required
• You excel at working collaboratively with cross-functional teams, including designers, marketers, and product managers, to create integrated campaigns that align with brand strategy
• You are detail-oriented, able to manage multiple projects simultaneously, and thrive in a fast-paced, deadline-driven environment while maintaining high-quality content

WHAT WE ARE LOOKING FOR 

• Curating the organisation’s tone of voice for the German market 
• Creating compelling content that drives organic traffic and conversions across multiple acquisition channels, including but not limited to SEO, product landing pages, CRM, Direct Mail, out of home, paid social and blog content
• Building and maintaining effective working relationships and processes across marketing and the wider business to improve the copy team’s efficiency and output.
• Being the guardian of our brand voice, ensuring our content consistently meets high standards across all touch points
• Turning technical information into simple, compelling messaging that converts
• Understanding what a good brief looks like and answering briefs to an extremely high standard 
• Putting Tide members at the heart of everything you do with a focus on delivering the best, most engaging content for SMEs
• Analysing data - from keyword research to website analytics - you should be comfortable using data to inform and refine your work
• Reviewing, amending and approving other content
• Comfortable receiving feedback, but also providing feedback to additional copy resource including freelance support

WHAT YOU WILL GET IN RETURN 

• 25 days of paid leave per year
• Additional 3 days of paid leave for volunteering or L&D
• We invest in your development with a EUR 1,000 professional L&D budget per year and ability to access thousands of resources through Learnerbly platform
• Share options
• Statutory Health Insurance
• Statutory Pension contribution
• Extended Parental Leave
• Mental health support through Plumm
• A one-off home office budget
• Work and travel globally - up to 90 days per country outside of your home country
• Team socials 
• Sabbatical Leave 
• Option to take your your work device as your own (eligibility applies)

TIDEAN WAYS OF WORKING

At Tide, we champion a flexible workplace model that supports both in-person and remote work to cater to the specific needs of our different teams. 

While remote work is supported, we believe in the power of face-to-face interactions to foster team spirit and collaboration. Our offices are designed as hubs for innovation and team-building, where we encourage regular in-person gatherings to foster a strong sense of community.

TIDE IS A PLACE FOR EVERYONE

At Tide, we believe that we can only succeed if we let our differences enrich our culture. Our Tideans come from a variety of backgrounds and experience levels. We consider everyone irrespective of their ethnicity, religion, sexual orientation, gender identity, family or parental status, national origin, veteran, neurodiversity or differently-abled status. We celebrate diversity in our workforce as a cornerstone of our success. Our commitment to a broad spectrum of ideas and backgrounds is what enables us to build products that resonate with our members’ diverse needs and lives. 

We are One Team and foster a transparent and inclusive environment, where everyone’s voice is heard.

At Tide, we thrive on diversity, embracing various backgrounds and experiences. We welcome all individuals regardless of ethnicity, religion, sexual orientation, gender identity, or disability. Our inclusive culture is key to our success, helping us build products that meet our members' diverse needs. We are One Team, committed to transparency and ensuring everyone’s voice is heard.

You personal data will be processed by Tide for recruitment purposes and in accordance with Tide's Recruitment Privacy Notice.