Social Media Lead
Job Summary
Job Description
Bonfire Studios is seeking a Social Media Lead to connect their player community with the games being created. This role involves building, managing, and evolving the company's social media presence across platforms, crafting player-first strategies, fostering vibrant communities, and collaborating with various teams to amplify Bonfire's voice. The Social Media Lead will own and create content, develop content calendars, monitor and engage with the player community, develop data-informed growth strategies, establish and analyze campaign performance metrics, stay updated on gaming and social media trends, support international audiences, and champion player-first communication and best practices.
Must have:
- Own, manage, and create content for social media channels
- Collaborate cross-functionally with other teams
- Monitor and engage with the player community
- Develop and execute data-informed strategies
- Establish goals and key performance metrics
- Stay ahead of gaming and social media trends
- Support international and diverse audiences
- Champion player-first communication
- Advocate for social media best practices
- 4+ years of professional experience in social media management
- Experience producing short-form vertical video content
- Experience in community engagement and social listening
- Deep familiarity with key social media platforms
- Ability to balance strategic thinking with hands-on execution
- Strong written and verbal communication skills
Good to have:
- Experience working on shooter, adventure, or multiplayer games
- Personal passion for gaming genres
- Familiarity with the indie games community
- Experience localizing campaigns for global audiences
- Experience using social media management and analytics tools
Perks:
- Equity
- Comprehensive benefits package
5 skills required
Job Details
At Bonfire Studios, we believe that the best games are built by passionate teams who care deeply about player experiences. As our Social Media Lead, you will be at the heart of that conversation, connecting Bonfire’s growing community of players to the games and experiences we’re creating.
In this role, you’ll lead the charge in building, managing, and evolving Bonfire’s social presence across multiple platforms. You’ll craft strategies that reflect our commitment to players, foster vibrant communities, and champion player-first communication. This is a highly collaborative role, working alongside our Community, Brand, Creative, Development, and Player Support teams to amplify Bonfire’s voice and make sure players feel seen, heard, and excited to be part of our journey.
What You'll Do
- Own, manage, and create content for Bonfire’s official social media channels (Twitter, Instagram, TikTok, YouTube, Facebook) with a player-first mindset, developing content calendars and ensuring consistent, authentic, and engaging communication.
- Collaborate cross-functionally with Community, Brand, Creative, Editorial, Influencer, and PR teams to create integrated campaigns that resonate with our players and align with studio goals.
- Monitor and engage with the Bonfire player community, responding to feedback, surfacing insights internally, and fostering meaningful conversations that build trust and excitement.
- Develop and execute data-informed strategies to grow and nurture Bonfire’s social media presence, including organic and paid initiatives.
- Establish goals and key performance metrics for social campaigns; analyze performance to iterate and continuously improve strategies and content.
- Stay ahead of gaming and social media trends, identifying opportunities to innovate and inspire our content and community approach.
- Support international and diverse audiences, ensuring that content strategies are inclusive, culturally relevant, and reflective of Bonfire’s global player base.
- Champion player-first communication, crafting social copy that reflects Bonfire’s tone and values—approachable, authentic, and fun.
- Advocate for social media best practices, helping to build a studio-wide understanding of how to connect with players effectively.
We'd Love to See
- 4+ years of professional experience in social media management, digital marketing, or equivalent, preferably within the games industry.
- Proven track record of developing and executing successful social media campaigns across multiple platforms.
- Experience producing short-form vertical video content for platforms such as TikTok, Instagram Reels, or YouTube Shorts.
- Experience in community engagement, social listening, and fostering online communities.
- Deep familiarity with key platforms (Twitter, Instagram, TikTok, YouTube, Facebook) and their unique strengths.
- Ability to balance strategic thinking with hands-on execution, thriving in a fast-paced, collaborative environment.
- Strong written and verbal communication skills, with an authentic, player-centric voice.
- Experience working on shooter, adventure, or multiplayer games—or a personal passion for these genres.
- Familiarity with the indie games community and an understanding of how to connect with grassroots and niche audiences.
- Experience localizing campaigns for global audiences.
- Experience using social media management and analytics tools (e.g., Sprinklr, Sprout Social, Spiketrap).
- A passion for games and a deep respect for the player community.
Preferred Qualifications
What's Not a Fit
- Bring experience primarily from corporate B2B social media or industries like finance, healthcare, or SaaS, rather than community-driven, player-first gaming environments.
- Focus mainly on paid advertising or influencer management without hands-on experience developing organic social content and engaging player communities.
- Have limited exposure to gaming audiences and trends, making it challenging to align with Bonfire’s player-first communication approach.
Why You'll Love Bonfire
- Openness and humility: We value curiosity, peer support, and tackling challenges together.
- Collaborative, non-hierarchical culture: Everyone has a voice, and you can shape your role to have a big impact.
- Belief in iteration: We know that great games come from constant improvement—and that great tools make the difference.
- People first: We believe great games are made by great teams, and we’re committed to supporting each other every step of the way.
- Passion for player experiences: Our goal is to empower developers and create unforgettable experiences for players.
The base salary for this position as a Senior is $177,500 annually. If your experience is more (principal level) or less (mid-level), your salary will be more/less than that rate (based on market data). We consider candidates' potential impact holistically, not just their years of experience or skill level. There is also more to our total comp package than salary, we offer equity to every new hire as well as a comprehensive benefits package and more. We will be happy to share more about our compensation opportunities when we chat with you!
You can learn more about Bonfire's studio culture, team, benefits, and perks on our website: www.bonfirestudios.com. Any information you submit is used for recruiting purposes only, and is never shared. You can learn more in our privacy policy.
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