Social Media Specialist
Job Summary
Job Description
The Social Media Specialist will be responsible for creating and executing high-quality social media content across various platforms, primarily TikTok and Facebook. Daily tasks include managing content calendars, posting, responding to comments, and collaborating with cross-functional teams to promote content and gather data. This role requires strong analytical skills to track social media performance, optimize strategies based on data insights, and adapt content for local communities in Southeast Asia (SMP), specifically Malaysia and the Philippines. Additional responsibilities include supporting game operation projects, such as payment tests and localization, and conducting ad-hoc tasks as needed. The ideal candidate will be a native Malaysian speaker with strong English communication skills and a passion for gaming.
Must have:
- 1+ year social media experience (TikTok, Facebook)
- Native Malaysian speaker, proficient English
- Data analysis skills & social media trend awareness
- Gaming knowledge in Malaysia & Philippines
- Independent project execution
- Daily TikTok user understanding user behavior
5 skills required
Job Details
Job Description
- Create, execute high quality contents on social media
- Responsible for daily social media operations, including managing content, posting calendars and replying comments across all channels
- Work closely with cross-functional teams to promote official content, facilitate creative development and provide content support and analytics to designers, and adapt content to local communities in SMP regions
- Communicate on behalf of the brand across multiple channels
- Track and analyze social media performance metrics to assess KPIs, optimizing strategies with social media monitoring based on data insights
- Support game operation projects such as payment tests in Malaysia, Game Localization, and other ad hoc tasks
Job Requirements
- Minimum 1 year of experience in social media operations (especially for TikTok and Facebook channels) and performance marketing
- Native Malaysian speaker with proficient English reading, writing, and communication skills (critical requirement of the role)
- Skilled in data analysis to measure social media engagement and metrics. Having a keen interest in tracking current trends across social media and digital marketing through monitoring community discussion and interacting with the community
- Passionate about games with a good knowledge of the gaming industry in SMP region, notably in Malaysia and the Philippines
- Ability to independently execute projects with clear briefs and timelines
- Daily user of TikTok with a good understanding of user behavior on this platform
- Legally authorized to work in Malaysia and willing to work fulltime in office
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