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Social Media Specialist

Federal Territory Of Kuala Lumpur, Malaysia (On-site)

Social Media Specialist

1 Month ago • 1 Years + • Social Media

About the job

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Job Description

The Social Media Specialist will be responsible for creating and executing high-quality social media content across various platforms, primarily TikTok and Facebook. Daily tasks include managing content calendars, posting, responding to comments, and collaborating with cross-functional teams to promote content and gather data. This role requires strong analytical skills to track social media performance, optimize strategies based on data insights, and adapt content for local communities in Southeast Asia (SMP), specifically Malaysia and the Philippines. Additional responsibilities include supporting game operation projects, such as payment tests and localization, and conducting ad-hoc tasks as needed. The ideal candidate will be a native Malaysian speaker with strong English communication skills and a passion for gaming.

Must have:

1+ year social media experience (TikTok, Facebook)
Native Malaysian speaker, proficient English
Data analysis skills & social media trend awareness
Gaming knowledge in Malaysia & Philippines
Independent project execution
Daily TikTok user understanding user behavior

Job Description

Create, execute high quality contents on social media
Responsible for daily social media operations, including managing content, posting calendars and replying comments across all channels
Work closely with cross-functional teams to promote official content, facilitate creative development and provide content support and analytics to designers, and adapt content to local communities in SMP regions
Communicate on behalf of the brand across multiple channels
Track and analyze social media performance metrics to assess KPIs, optimizing strategies with social media monitoring based on data insights
Support game operation projects such as payment tests in Malaysia, Game Localization, and other ad hoc tasks

Job Requirements

Minimum 1 year of experience in social media operations (especially for TikTok and Facebook channels) and performance marketing
Native Malaysian speaker with proficient English reading, writing, and communication skills (critical requirement of the role)
Skilled in data analysis to measure social media engagement and metrics. Having a keen interest in tracking current trends across social media and digital marketing through monitoring community discussion and interacting with the community
Passionate about games with a good knowledge of the gaming industry in SMP region, notably in Malaysia and the Philippines
Ability to independently execute projects with clear briefs and timelines
Daily user of TikTok with a good understanding of user behavior on this platform
Legally authorized to work in Malaysia and willing to work fulltime in office

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About The Company

Garena

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Garena is a leading global online games developer and publisher. Free Fire, its self-developed mobile battle royale title, was the most downloaded mobile game in the world in 2019, 2020, and 2021, according to data.ai, previously known as App Annie.

Garena is run by passionate gamers and has a unique understanding of what gamers want. It exclusively licenses and publishes hit titles from global partners – such as Arena of Valor and Call of Duty: Mobile – in selected markets globally. Garena champions social and entertainment experiences through games, enabling its communities to engage and interact. Garena is also a leading esports organiser and hosts some of the world’s biggest esports events.

Garena is a part of Sea Limited (NYSE:SE), a leading global consumer internet company. In addition to Garena, Sea’s other core businesses include its e-commerce arm, Shopee, and digital financial services arm, SeaMoney. Sea’s mission is to better the lives of consumers and small businesses with technology