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User Acquisition Lead

User Acquisition Lead

1 Month ago • 4 Years + • Marketing

About the job

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Job Description

Playtika is looking for a User Acquisition Lead to join their team. This role will lead complex tasks and projects related to user acquisition and growth, including market research, user behavior analysis, strategy development, and campaign management. The ideal candidate will have over 4 years of experience in user acquisition, a passion for marketing, strong analytical skills, and a positive 'can-do' attitude.

Must have:

4+ years experience in User Acquisition
Strong analytical skills
Passion for marketing
Lead projects from start to finish

Good to have:

B.Sc in Industrial Engineering, Computer Science, or related field

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Join us at Playtika (NASDAQ: PLTK), where we're driven by the belief life needs play. We’re on a mission to deliver infinite ways to play using cutting-edge technologies like AI and machine learning to craft immersive experiences that connect, inspire and entertain millions of players worldwide.

From our start as a small mobile games company founded in Israel to our current position as a publicly traded company and industry leader, we continue to be a dominant force in interactive entertainment. With a diverse portfolio of award-winning, category-leading Casual and Social Casino-themed games, including nine of the top 100 highest-grossing mobile games in the US, we're setting the standard for excellence.

Our success story is co-authored by a dynamic team of storytellers, strategists, creators and data scientists who thrive on innovation. We are home of the best, advancing an inclusive culture that embraces our core values and reflects our agile DNA.

With a strong financial foundation, disciplined operations, unwavering player-focused approach and relentless can-do spirit, we're well-positioned for sustained growth. If you're ready to join the driving force behind the evolution of interactive entertainment, we invite you to come play with us.

Responsibilities:

Lead complex tasks and projects related to User Acquisition and Growth.
Perform market research and analyze user behavior to identify new trends and opportunities in the mobile gaming market.
Develop, refine, and implement user acquisition strategies.
Establish and maintain relationships with key stakeholders in the mobile gaming industry, including publishers and marketing partners.
Hands-on management of large-scale campaigns across multiple marketing channels.

Requirements:

Over 4 years of experience as a User Acquisition Manager/Media Buyer.
Proven ability to lead projects from start to finish with a positive "can-do" attitude.
Sharp-minded and creative thinker with a passion for marketing
Strong analytical skills, capable of analyzing data, drawing conclusions, and developing actionable recommendations.
B.Sc in Industrial Engineering and Management, Computer Science, or a related field – a significant advantage.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

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About The Company

Playtika

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For a decade Playtika has been a pioneer in the games industry with more than 34 million monthly active users across a portfolio of casual games titles. We were among the first to offer free-to-play games on social networks, and shortly after, on mobile platforms. Playtika creates disruptive gaming experiences that are reshaping the gaming landscape using cutting-edge technologies in Live-Ops, Data Analytics and Performance Marketing. As a digital entertainment powerhouse, Playtika processes 9TB of data daily. Our creative team translate data-driven insights into customized story lines that deliver exciting challenges and surprising thrills, at every twist and every turn. We move fast, seizing new opportunities, pushing boundaries and leveraging the technology and talent we’ve acquired along the way. At Playtika, we are storytellers and coders, artists and data-scientists, explorers and strategists. We don’t just build games, we bring them to life. We create infinite ways to play. Headquartered in Herzliya, Israel, Playtika has over 3700 employees in offices worldwide including Ramat Gan, Berlin, , Warsaw, Vienna, Helsinki, Chicago, Las Vegas, Santa Monica, Sydney, Kyiv, Bucharest, Minsk, Dnepr, and Vinnytsia.