Develop and implement effective sales strategies for the merchandising division to meet revenue and growth targets. Supervise, coach, and motivate the sales team, setting clear objectives and KPIs. Build and maintain strong relationships with key retail partners and stakeholders. Analyze market trends, competitor activities, and consumer preferences to inform merchandising strategies. Forecast sales, monitor stock levels, and manage inventory turnover. Collaborate with the marketing team on promotional campaigns. Report sales metrics and KPIs to senior leadership. Partner with product development and marketing teams to optimize product placement, pricing, and promotion. Manage sales budget for the merchandising division.