Ad Operations & Campaign Management Specialist

2 Hours ago • All levels • Campaign Management • Undisclosed

Job Summary

Job Description

The Ad Operations & Campaign Management Specialist is part of the Digital Operations & Client Services team within Disney Advertising. The role involves managing digital advertising campaigns across various Disney platforms (including Disney+ with ads) for clients in Germany, Austria, and Switzerland. Responsibilities include campaign configuration and management using ad tech tools, KPI monitoring and optimization, reporting, building relationships with agencies and advertisers, advising the sales team on digital strategies, and evaluating market trends. The position requires close collaboration with international colleagues and a strong understanding of the ad tech ecosystem, including ad servers (Google Ad Manager preferred) and programmatic platforms. The role necessitates a high degree of analytical, communication, and problem-solving skills, with a focus on ensuring smooth campaign execution and client satisfaction. Primarily based in Munich, with a 4-day in-office requirement.
Must have:
  • Digital Ad Ops/Campaign Management exp.
  • Ad server (Google Ad Manager) expertise
  • Programmatic buying/selling platform knowledge
  • Data privacy regulation knowledge (GDPR)
  • Strong analytical & communication skills
  • Advanced MS Office skills (Excel, PowerPoint)
  • Fluent German & English
Good to have:
  • Streaming experience
  • Experience with DSPs and SSPs

Job Details

Job Summary:

Die Position Ad Operations & Campaign Management Specialist ist Teil des Digital Operations & Client Services Teams innerhalb der Disney Advertising Organisation. Das Team verantwortet die reibungslose Umsetzung digitaler Werbekampagnen für Werbetreibende auf verschiedenen Plattformen der Walt Disney Company und deren Ausspielung im Ad Server für Deutschland, Österreich und Schweiz. Dabei arbeitet es eng mit unseren Kunden und Partnern zusammen und fungiert als zentraler Ansprechpartner für das Verkaufsteam und berät es in allen digitalen Belangen.

Wir erwarten eine Bereitschaft, primär (4 Tage) aus unserem Münchener Büro zu arbeiten.

Zu den Aufgaben gehören im Wesentlichen:

  • Konfiguration und Management digitaler Werbekampagnen für unsere Kunden mit verschiedenen Ad Tech Tools auf den digitalen Plattformen der Walt Disney Company (u. a. Disney+ Standard mit Werbung)

  • Kampagnenbezogenes KPI Monitoring und Optimierung sowie entsprechende Reportings

  • Kontinuierlicher Auf- und Ausbau von Geschäftsbeziehungen mit bestehenden und neuen Partnern, insbesondere mit Mediaagenturen, Werbetreibenden und Tech-Partnern

  • Beratung & Unterstützung des Verkaufsteams in der Konzeption digitaler Kampagnen und Beratung in Bezug auf Produkt- und Marktentwicklungen

  • Kontinuierliche Bewertung von Marktentwicklungen, um neue Geschäftsmöglichkeiten und potenzielle Risiken zu erkennen

  • Enge Zusammenarbeit mit internationalen Disney-Kollegen, um lokale Bedürfnisse mit internationalen Richtlinien und Entwicklungen in Einklang zu bringen

Erforderliche Fähigkeiten und Erfahrungen:

  • Hochschulabschluss oder vergleichbare Ausbildung sowie einschlägige Berufserfahrung im Bereich Digital Ad Operations / Kampagnenmanagement (vorzugsweise im Streaming Bereich)

  • Umfassende Kenntnisse in der Arbeit mit Ad-Servern (vorzugsweise Google Ad Manager) und programmatischen Einkaufs- und Verkaufsplattformen wie DSPs und SSPs

  • Vertraut mit dem Ad-Tech-Ökosystem und der Medienbranche im Allgemeinen

  • Erfahrung im Umgang mit relevanten Datenschutzvorschriften (insbesondere DSGVO)

  • Ausgeprägtes kaufmännisches Verständnis

  • Überdurchschnittliche analytische und kommunikative Fähigkeiten, ausgeprägte Problemlösungsfähigkeiten

  • Strukturierte und eigenverantwortliche Arbeitsweise

  • Fortgeschrittene Kenntnisse in MS Office, insbesondere Excel und PowerPoint

  • Sehr gute Sprachkenntnisse in Deutsch und Englisch

Unsere Unternehmenskultur ist von Diversität und Vielfalt geprägt. Daher berücksichtigen wir alle Bewerbungen - unabhängig von Geschlecht, Nationalität, ethnischer und sozialer Herkunft, Religion/Weltanschauung, Behinderung, Alter, sexueller Orientierung und Identität.

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