Area Sales Manager

2 Months ago • 2-4 Years • Sales

Job Summary

Job Description

The Area Sales Manager will be responsible for driving PhonePe's presence in the offline market by acquiring and servicing merchants in a specific geographical area. This role involves managing a team of 8-10 Business Development Executives (BDEs) and reporting to the Area Sales Manager. Key responsibilities include growing the merchant network, driving quality in execution, meeting merchants to present products and manage escalations, monitoring competition, ensuring brand visibility, participating in promotional events, facilitating hiring, providing training, monitoring KPIs, and motivating the sales team. The role requires strong sales skills, leadership abilities, and a focus on achieving targets.
Must have:
  • MBA from Tier 2/3 campus with good academic record
  • 2-4 years experience in sales managing a sales team
  • Experience in Telecom, FMCG, or Retail (B2C experience)
  • Excellent interpersonal and customer service skills
  • Field sales experience with a proven track record
Good to have:
  • Exposure to the start up environment
  • Problem solving abilities
  • Strong ethics and discretion

Job Details

About PhonePe Group: 

PhonePe is India’s leading digital payments company with 50 crore (500 Million) registered users and 3.7 crore (37 Million) merchants covering over 99% of the postal codes across India. On the back of its leadership in digital payments, PhonePe has expanded into financial services (Insurance, Mutual Funds, Stock Broking, and Lending) as well as adjacent tech-enabled businesses such as Pincode for hyperlocal shopping and Indus App Store which is India's first localized App Store. The PhonePe Group is a portfolio of businesses aligned with the company's vision to offer every Indian an equal opportunity to accelerate their progress by unlocking the flow of money and access to services.

Culture

At PhonePe, we take extra care to make sure you give your best at work, Everyday! And creating the right  environment for you is just one of the things we do. We empower people and trust them to do the right  thing. Here, you own your work from start to finish, right from day one. Being enthusiastic about tech is a  big part of being at PhonePe. If you like building technology that impacts millions, ideating with some of  the best minds in the country and executing on your dreams with purpose and speed, join us!

About Us:  Phonepe is the leader in the UPI based payments in India with a market share of more than 40%. Our goal is to make payments so easy, safe and universally accepted that people never feel the need to carry cash or cards again. We believe India is  at the cusp of a new mobile revolution, which will change the way we manage our money on the go. We  see ourselves facilitating this change, through technology and dogged customer centricity. PhonePe went live in 2016 and crossed 5 bn transactions on its platform in 2019. In 2020, PhonePe forayed into diverse areas with the launch of insurance and super funds. Today we have a customer base of 260+ mm users and 16 mm merchants live on our platform.

Job Objective: 

Mass offline team focuses on driving PhonePe acceptance at offline merchants across urban and rural markets across the country. TSM is responsible for accelerating our presence in offline space by driving merchant acquisition & servicing within an assigned geographical area through a team of Business Development Executives. The incumbent will play a key role in driving market share of PhonePe in offline business

The role will manage a team of 8-10 BDE/RTLs & report to the Area Sales Manager.

Responsibilities:  

 

Business Growth -

  • Grow merchant network by driving acquisition and servicing to attract and retain them
  • Drive quality in execution by audits and review mechanisms 
  • Meet merchants to present products and manage escalations
  • Monitor competition within assigned territory and share inputs with leadership team
  • Drive acquisition and winbacks productivity to ensure right ROI
  • Ensure payout closure and NOC from BDEs and FLs/TLs for all payments

 

Brand Visibility -

  • Ensure brand visibility in assigned territory leveraging collaterals provided by the organization
  • Participate in promotional events and other BTL activity (e.g. Road shows and trade shows) to cultivate customer relationships. 

 

People Management-

  • Facilitate hiring of BDEs/ TLs to ensure 100% manning in their territories
  • Onboard and provide on-the-job-training to the front line sales team to improve performance 
  • Monitor KPIs and coach team members on an ongoing basis
  • Work towards retention and engagement of the front line sales team
  • Drive execution rigor by being in the market and observing BDEs/TLs
  • Motivate the team by regularly communicating about monthly schemes and incentives.

Requirements: 

  • MBA from Tier 2/3 campus with good academic record 
  • Proven working experience of 2 - 4 years in sales managing sales team (off roll / on roll)
  • Experience in Telecom, FMCG, Retail are highly preferred (B2C experience)
  • Excellent interpersonal skills and a strong sales/customer service focus
  • Field sales experience with proven track record of increasing sales and revenue
  • Exposure to the start up environment is an added advantage.
  • Problem solving abilities with strong bias for impact
  • Strong ethics and discretion while dealing with customers
  • Drive for result, able to demonstrate/quantify success relative established targets and metrics

PhonePe Full Time Employee Benefits (Not applicable for Intern or Contract Roles)

  • Insurance Benefits - Medical Insurance, Critical Illness Insurance, Accidental Insurance, Life Insurance
  • Wellness Program - Employee Assistance Program, Onsite Medical Center, Emergency Support System
  • Parental Support - Maternity Benefit, Paternity Benefit Program, Adoption Assistance Program, Day-care Support Program
  • Mobility Benefits - Relocation benefits, Transfer Support Policy, Travel Policy
  • Retirement Benefits - Employee PF Contribution, Flexible PF Contribution, Gratuity, NPS, Leave Encashment 
  • Other Benefits - Higher Education Assistance, Car Lease, Salary Advance Policy

Working at PhonePe is a rewarding experience! Great people, a work environment that thrives on creativity, the opportunity to take on roles beyond a defined job description are just some of the reasons you should work with us. Read more about PhonePe on our blog.

Life at PhonePe

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About The Company

PhonePe was founded in December 2015 and has emerged as India’s largest payments app, enabling digital inclusion for consumers and merchants alike. With 48 crore (480 Million) registered users, one in four Indians are now on PhonePe. The company has also successfully digitized 3.6 crore (36 Million) offline merchants spread across Tier 2,3,4 and beyond, covering 99% of the postal codes across India. PhonePe is also the leader in Bharat Bill Pay System (BBPS), processing over 45% of the transactions on the BBPS platform. PhonePe forayed into financial services in 2017, providing users with safe and convenient investing options on its platform. Since then, the company has introduced several Mutual Funds and Insurance products that offer every Indian an equal opportunity to unlock the flow of money and access to services. PhonePe was recently recognized as the Most Trusted Brand for Digital Payments as per the Brand Trust Report 2023 by Trust Research Advisory (TRA).



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