Consumer Insight Manager

“We make magic.” That’s our motto at Walt Disney Parks and Resorts. And it permeates everything we do. At Disney, you’ll help inspire that magic by enabling our teams to push the limits of entertainment and create the never-before-seen!

The Consumer Insights, Measurement, and Analytics (CIMA) organization informs strategy development through actionable data analytics, integration and insights. We provide consumer centric solutions through deep understanding of all relevant audiences.

You will reside within the Disneyland Resort Consumer Insight Team. The team identifies demand drivers and revenue opportunities; explores consumer needs with essential segments to inform long-term strategies; and maximizes the Guest experience across both parks, hotels and Downtown Disney to build long-term loyalty.

Integration and interpretation of data, mining and synthesis, and compelling communication skills are required to work with partners to solve our challenges. You will need to handle multiple assignments at once, across varied partner groups and complex businesses.

This role is located in Anaheim, CA and will support insights for the areas of Disneyland Resort Hotels and VIP Tours, reporting to the Sr. Manager, Consumer Insight.

Responsibilities:

• Integrate Insights – Create fact-based insights, mine and analyze data to test hypotheses, and summarize multiple sources of information to produce objective and clear perspectives that lead to actionable conclusions
• Demonstrate curiosity – Proactively gather a holistic understanding of the strategic context to inform a more impactful solution.
• Exercise leadership - Lead consumer insight projects with personal accountability. Manage all phases of the research process including needs identification, methodology design, survey design, cross-functional management, data mining, and presentation of results, using the proper techniques along the way that provide essential insights and actionable results that address the business opportunities, in partnership with your leader.
• Team up with partners - Foster relationships with internal partners to build influence, manage external vendor relationships, and lead specific work-streams with the guidance from leadership.
• Tell the story - Communicate findings in a compelling way.

Basic Qualifications:

• Minimum 5+ years relevant experience in a related field (e.g. consumer insights, marketing/sales, market research, strategic planning, new product development, etc.)
• Experience in project management
• Experience in data analytics and proficient with data analysis tools (SPSS, SAS, R, etc.)
• Experience in quantitative & qualitative research and statistical techniques
• Expertise in use of Excel (can maintain complex spreadsheets) or Sheets and presentation software such as PowerPoint or Keynote
• Ability to partner and work well with multiple levels of the organization
• Strong attention to detail while keeping business goals in mind
• Comfortable sharing a point of view and advocating for consumers and Guests

Required Education:

• Bachelor’s degree or equivalent – relevant areas include Behavioral Economics, Psychology, Sociology, Cultural Anthropology, Business Economics, Cognitive Science, Neuropsychology, etc.