The Direct-to-Consumer Team seeks a Content Programming Associate Manager who will help support business and editorial priorities to achieve our engagement objectives across Disney+ and Hulu, with a focus on driving Hulu KPIs. The role will work with a team of Hulu Content Programmers to create and execute on-platform campaigns and promotions. The right person for this role has familiarity with content management systems, visualization tools, and project management tools. Candidates should also have enthusiasm for growth and a broad knowledge of television, film, and popular culture. If you are curious, decisive, and flexible, this role could be the perfect fit for you.
WHAT YOU’LL DO
Program, test, and optimize curation across Hulu and Disney+ to best serve the needs of our viewers and the business
Monitor editorial campaign and upsell pacing and performance to identify optimization opportunities
Partner with insights, data, and analytics teams on experiment design, data collection, and measurement
Contribute to title campaign ideation, planning, tracking, and communication across teams and the larger organization
Manage title prioritization and targeting strategies using audience segmentation tools
Maintain thorough documentation of processes and identify workflow efficiency
Troubleshoot creative with partners, standards and practices, and other stakeholders
Cover evening and weekend programming events, when needed
Collaborate with team members on ad-hoc programming strategies
WHAT TO BRING
1-3 years of experience in content programming, curation, product, audience development, or streaming television
Familiarity and comfort with using data to make informed decisions by using Tableau, Looker, Conviva, Excel, Google Sheets, etc.
Excellent communication abilities, including comfort presenting to large groups
Outstanding attention to detail and follow-through
Quick learner; critical thinking, analytical, and problem-solving skills
Desire to work in a fast-paced, constantly changing environment
Ability to balance multiple projects simultaneously, change priorities seamlessly, and remain calm under pressure
Experience and success growing various audiences across different platforms
A love of television and movies
NICE-TO-HAVES
Previous experience working in streaming television
Strong understanding with Airtable
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