Content Programming Manager (Live News & Sports)

2 Months ago • 3 Years + • Editorial • $85,800 PA - $115,000 PA

Job Summary

Job Description

The Content Programming Manager (Live News & Sports) at Disney will program, test, and optimize live news and sports content across Hulu and Disney+. This role involves collaborating with data teams to track campaign performance, contributing to campaign development, managing content prioritization and targeting, documenting processes, troubleshooting creative issues, and covering evening/weekend events. The ideal candidate will have at least 3 years of experience in news/sports content programming, proficiency in CMS, strong data analysis skills, and excellent communication abilities. Responsibilities include curating and optimizing content, monitoring campaign performance, collaborating with data teams, contributing to campaign development, managing prioritization and targeting, documenting processes, and troubleshooting creative issues.
Must have:
  • 3+ years experience in news/sports content programming
  • Proficient in digital media publishing and CMS
  • Strong data analysis skills (Tableau, Looker, Excel)
  • Excellent communication and presentation skills
  • Attention to detail and problem-solving abilities
Good to have:
  • Experience with streaming television (news/sports)
  • Strong understanding of Airtable

Job Details

Job Summary:

About the Role & Team

Disney’s Direct to Consumer (DTC) team oversees the Hulu and Disney+ streaming businesses within Disney Entertainment, helping to bring The Walt Disney Company’s best-in-class storytelling to fans and families everywhere.

The Disney+ Global Subscriber Engagement and Content Programming team is responsible for leading content planning, scheduling, on-service merchandising, slate management, and programming insights that contribute to a cohesive strategic content approach for the service.

What You’ll Do

Disney’s Global Content Programming team is seeking a Content Programming Manager (Live News & Sports) to support our business and editorial priorities in achieving engagement objectives across Disney+ and Hulu, specifically targeting Sports and News KPIs for both platforms. In this role, you will collaborate with a talented team of Content Programmers to develop and implement effective on-platform campaigns and promotions.

The ideal candidate will have experience with content management systems, including visualization and project management tools. If you are enthusiastic about growth and possess a strong knowledge of news, sports, television, film, and pop culture, and are curious, decisive, and adaptable, this position may be the perfect opportunity for you!

Responsibilities

  • Curate and Optimize Content: Program, test, and optimize Live News and Sports content across Hulu and Disney+ to effectively meet the needs of both viewers and the business.
  • Monitor Campaign Performance: Track editorial campaigns and upsell pacing to identify opportunities for optimization.
  • Collaborate with Data Teams: Work alongside insights, data, and analytics teams to design experiments, collect data, and measure outcomes.
  • Contribute to Campaign Development: Assist in the ideation, planning, tracking, and communication of title campaigns across teams and the broader organization.
  • Manage Prioritization and Targeting: Utilize audience segmentation tools to manage title prioritization and targeting strategies effectively.
  • Document Processes: Maintain comprehensive documentation of processes and identify areas for workflow efficiency improvements.
  • Troubleshoot Creative Issues: Work with partners, standards and practices, and other stakeholders to resolve creative challenges.
  • Event Coverage: Be available to cover evening and weekend programming events as needed.
  • Collaborate on Programming Strategies: Collaborate with team members on ad-hoc programming strategies and initiatives.

Required Qualifications & Skills

  • Minimum of 3 years of experience in in news and/or sports content programming, curation, product, audience development, or streaming television
  • Proficient in digital media publishing with hands-on experience using a consumer-facing CMS across web, app, streaming, or connected devices.
  • Proven track record of successfully growing diverse audiences across various platforms.
  • Familiar with using data analysis tools such as Tableau, Looker, Conviva, Excel, Google Sheets, and Airtable to drive informed decision-making and enhance insights.
  • Strong communication skills with experience presenting to large groups.
  • Outstanding attention to detail and commitment to follow-through.
  • Quick learner with strong critical thinking, analytical, and problem-solving abilities.
  • Enthusiastic about working in a fast-paced, constantly changing environment.
  • Ability to manage multiple projects simultaneously while adapting priorities seamlessly and maintaining composure under pressure.
  • Passionate about news, sports, television, and movies.

Preferred Qualifications

  • Previous experience in the streaming television, particularly with news or sports content.
  • Strong understanding of and experience with Airtable.

Required Education

  • Bachelor's degree required, preferably in a related field.

Additional Information

  • This role is based out of the Glendale office 4 days a week.
  • Must be available to cover evening and weekend programming events as needed to ensure smooth operations.

The hiring range for this position in California is $85,800 to $115,000 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

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About The Company

From classic animated features and exhilarating theme park attractions to cutting edge sports coverage, and the hottest shows on television, The Walt Disney Company has been making magic since 1923, creating unforgettable stories that connect with audiences around the world. And we’re just getting started!

The key to our success…. The Cast, Crew, Imagineers and Employees who honor Disney’s rich legacy by stretching the bounds of imagination to create the never-before-seen, bringing unparalleled entertainment experiences to people of all ages. Begin a career that delivers unparalleled creative content and experiences to audiences around the world and just imagine the stories you could be part of…

What is #LifeAtDisney like? It’s a series of magical moments with cast members and employees developing and telling our stories in the most innovative ways. Whether it’s a day spent as a Disney VoluntEAR, or celebrating the release of a new interactive experience, retail product or movie, our days are filled with the knowledge that we are creating entertainment experiences the whole family can enjoy. Follow @DisneyCareers on Facebook, Twitter and Instagram for a peek behind-the-curtain, and discover how you could connect to a world of stories with Disney!

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